- Offline Measurement and Attribution are Improving
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichann ...
- Is Your Site Search Up To Snuff?
Search & Performance Insider, Aaron Baar - Tuesday, September 27, 2016
Drawing customers to your site is half the battle. The other ha ...
- Yahoo Brings Search Retargeting To Gemini Native Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2016
Yahoo has announced search retargeting through its Gemini native ad inventory ...
- Like This? Give It A Good Review
Search & Performance Insider, Aaron Baar - Tuesday, September 20, 2016
Though customer reviews are nothing new, they're becoming increasingly important when ...
- Many Brits Don't ID Search Ads; It's Not Necessarily A Bad Thing
Search & Performance Insider, Aaron Baar - Tuesday, September 13, 2016
According to U.K. research company Varn, the number of Brits who ...
- DigitasLBi's Valentini On The Biggest Change To Search Advertising
SearchBlog, Laurie Sullivan - Tuesday, September 13, 2016
The agency-advertiser relationship continues to change as targeting options and technology matur ...
- Digital Video Market Has Work To Do
Online Video Daily, Gino Galassi - Wednesday, September 7, 2016
The digital video business is a challenge worth meeting for content provider ...
- Are You AMP-ed? (Should You Be?)
Search & Performance Insider, Aaron Baar - Tuesday, September 6, 2016
Google AMP is designed for Web sites to load instantly on mobi ...