Offline Measurement and Attribution are Improving

by Ross Fadner , September 30, 2016

During the OMMA Programmatic panel “Beyond Search: Can Programmatic Lead to Omnichannel Success?” Nick Cavet, Associate Partner, Digital Strategy, VSA Partners, notes that offline measurement attributed to programmatic advertising has improved drastically in the last five years, and should continue to improve.

Find the rest of this session, and more, at our OMMA Programmatic Agenda page.

audience targeting, behavioral targeting, cross-device measurement, cross-device targeting, paid search, programmatic, search marketing, search retargeting

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