- Maybelline, Target Give Great Lash A Facelift
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Starting with the basic pink-and-green packaging that has been used since t ...
- EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or wi ...
- Greenblatt To Mindshare Gaming Director
MediaDailyNews, Steve McClellan - Monday, July 25, 2011
With revenues and usage climbing steadily in the sector, WPP's Mindshare Nor ...
- Neslund's Got Moxie, As Founder Lunenfeld Departs For Twitter
Online Media Daily, Joe Mandese - Tuesday, July 26, 2011
Joel Lunenfeld, one of the most knowledgeable executives on Madison Avenue abo ...
- Rumblefish Gives Advertisers Link To Music Licenses
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Rumblefish released an application programming interface Tuesday giving software developers a pipeli ...
- Why Optify Got Down To SEO Basics
SearchBlog, Laurie Sullivan - Tuesday, July 26, 2011
Real-time marketing focused on search engine optimization can become a daunting ta ...
- The Infinite Moment of Truth
Social Media Insider, David Berkowitz - Tuesday, July 26, 2011
Some moments can last forever. As a marketer, you have the pow ...
- Social Networks for Business Expanding
The Social Graf, Erik Sass - Tuesday, July 26, 2011
While big mass market social networks like Facebook and Twitter grab t ...
- Nascar Game Launches On Car Town
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Nascar Pro Championship presented by Sprint coincides with TNT's coverage of 20 ...
- A Possible Ad Model For Google+
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2011
Little known to those of us in the United States, Google h ...
- Buick, GMC Get Social With Facebook Integration
Marketing Daily, Karl Greenberg - Friday, July 22, 2011
The new Facebook integration on GMC.com and Buick.com lets consumers who a ...
- Nissan To Launch Spanish-Language Facebook Page
Marketing Daily, - Friday, July 22, 2011
Nissan Americas will launch a Spanish-language Facebook page this weekend at t ...
- Social Media Is Ideal for Publicizing Your Utter Insanity
The Social Graf, Erik Sass - Monday, July 25, 2011
Spectacular, premeditated acts of violence like the bomb attack and mass murd ...
- Google Advertisers Dominated By Wall Street
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
A new study on paid search firms says Google depends a l ...
- Secret's 'Mean Stinks' Enlists 'Glee' Star
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2011
Secret consumers will also be able to show support for "Mean Stink ...
- Swarovski Uses Facebook Campaign For Hello Kitty
Marketing Daily, - Thursday, July 21, 2011
Swarovski is launching its first Hello Kitty collection, and the crystal compa ...
- Buick And GMC Launch Social Media Effort
Marketing Daily, - Thursday, July 21, 2011
General Motors' Buick and GMC divisions, which share a channel marketing strateg ...
- Social Search: Personalization of the Web
Online Media Daily, Enrico Montana - Wednesday, July 20, 2011
There is nearly an infinite number of ways to leverage all t ...
- Print Pervasive and Persuasive, But Digital Overtaking
Research Brief, Jack Loechner - Friday, July 22, 2011
According to new research from Nielsen, reported by Todd Hale, SVP Consum ...
- Tesco's Former Ad Agency CEO Influences Online Marketing Social, Search
SearchBlog, Laurie Sullivan - Friday, July 22, 2011
Tesco became one of the first U.K.-based retail chains to implement rad ...
- Social Media "Incidents" Cost Companies
The Social Graf, Erik Sass - Friday, July 22, 2011
Social media "incidents," including security breaches and negative publicity, have real financi ...
- Is Social Media A Fading Star?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 21, 2011
If perhaps a bit prematurely, tech writer Robert Cringely is busy prepari ...
- Twitter Shakes Up Product Team
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 21, 2011
TechCrunch is reporting that four top Twitter executives are being shown t ...
- Hearst Auto Titles Rev Up Social Commerce
MediaDailyNews, Erik Sass - Wednesday, July 20, 2011
With several new automotive enthusiast titles in its stable, Hearst Corp. ...
- Numbers Highlight Twitter's Potential As Marketing Platform
Metrics Insider, Michael Perlman - Thursday, July 21, 2011
I recently spoke at "Twitter for Marketers" in Chicago, a conference th ...
- Universal Music Group Inks Talenthouse Deal To Crowdsource
Online Media Daily, Laurie Sullivan - Thursday, July 21, 2011
The rock group Queen has invited videographers and filmmakers to create ...
- Social TV Marketing On Track For $12 Billion By 2020?
Online Spin, Dave Morgan - Thursday, July 21, 2011
I attended the Social TV Summit in Los Angeles yesterday. As t ...
- How Big Is Google+, Anyway?
The Social Graf, Erik Sass - Thursday, July 21, 2011
Google+ has clearly been getting a lot of traction, both in ter ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- Brand Advertising On Facebook Way Up
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
TBG Digital reports that the number of paid brand advertising campaigns ...