• July 22, 2011

Nissan Americas will launch a Spanish-language Facebook page this weekend at the National Council of La Raza (NCLR) Annual Conference. The page will offer Spanish-language information on Nissan's vehicles.

Said Erich Marx, Nissan's director of interactive marketing: "Research shows that Latinos - who make up a rapidly growing demographic segment with a high proportion of young people -- are using social media to find their voice and engage with consumer brands....we view our Spanish-language presence on Facebook as a critical channel for connecting with the Latino community."

Nissan also is a sponsor of NCLR's Lideres Summit, and as part of the Summit, will conduct a workshop on social media aimed at helping students age 14-25 to better understand and prepare for career opportunities in social media marketing. The workshop will feature people from Nissan and the company's social media and Hispanic ad agencies, TBWA Chiat/Day, Team Ignition and Impacto. NCLR's Lideres Initiative is a national program designed to create opportunities for Latino youth to elevate their influence as U.S. leaders.