- Ford Is Top Auto Brand For Buzz
Marketing Daily, Karl Greenberg - Saturday, June 30, 2012
Ford generates the most media bang for the buck, according to Gener ...
- Vegas' Mandalay Bay Rebuilds Website
Marketing Daily, Karl Greenberg - Saturday, June 30, 2012
Mandalay Bay Resort and Casino has, for the first time in s ...
- Leveraging Social Media in Food Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 29, 2012
When it comes to learning about food, nearly half of consumers u ...
- Trendrr To Measure Social Response To TV
Online Media Daily, Fern Siegel - Friday, June 29, 2012
The social TV analytics and curation company Trendrr is planning to laun ...
- LinkedIn Testing Ads in iPad App
Online Media Daily, Mark Walsh - Friday, June 29, 2012
LinkedIn has begun testing display ads in its recently introduced iPad ap ...
- Tweeting Comedian Appeals Conviction
Around the Net In OMD Europe, Nina Lentini - Thursday, June 28, 2012
In January 2010, following a bout of heavy snow, Robin Hood Airpo ...
- 4 Things Brands Can Learn From Social Millennials
Engage:Millennials, Mike Doherty - Friday, June 29, 2012
It's widely known that Millennials are early adopters and high utilizers ...
- Paid-Search Traffic Lets Free People Analyze All Media Channels
SearchBlog, Laurie Sullivan - Friday, June 29, 2012
Free People uses paid search to understand the type of consumers comi ...
- The Kids Are Tuned Out -- Of Your Branded Messages
Social Media Insider, Catharine P. Taylor - Friday, June 29, 2012
In the big, grand world of MediaPost conferences, the session that usual ...
- Women Be Followin' Brands
The Social Graf, Erik Sass - Friday, June 29, 2012
Women are more likely than men to follow brands on social medi ...
- Engagement Rises For Tweets Under 100 Characters
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 27, 2012
Tweets containing less than 100 characters receive 17% higher engagement than long ...
- Video Startup Chill Receives $8 Million In Funding
Around the Net in Video, Ross Fadner - Thursday, June 28, 2012
Kleiner Perkins Caufield & Byers, talent firm William Morris Endeavor and othe ...
- Journalistic Error in the Age of Social Media
The Social Graf, Erik Sass - Thursday, June 28, 2012
In addition to its obvious importance as a political football, the Supre ...
- Twitter Feed Of Year Winner On 'News Process'
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 26, 2012
Guardian journalist Paul Lewis gives revealing insight into how he uses soci ...
- Ford Launches 'Random Acts of Fusion'
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
The automaker, which by now could probably publish a textbook on social-med ...
- Brut Seeks 'The Essence Of Man'
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
The men's aftershave brand is launching a campaign that offers a n ...
- Shazam's App To Expand Olympic TV Spots Into Social Media Experiences
Online Media Daily, Laurie Sullivan - Tuesday, June 26, 2012
The discovery media company Shazam will provide NBC Olympics, a division ...
- Google Project Glass 2013 Prototype Available For Purchase By I/O Attendees
Raw, Laurie Sullivan - Wednesday, June 27, 2012
Google wants Project Glass devices to become a human companion, similar ...
- Helping To Build A Facebook Ad Model
Research Brief, Jack Loechner - Wednesday, June 27, 2012
According to a new report from Resolution Media and Kenshoo, "Exposure Rate ...
- Zynga Plans Its Own Social Network
The Social Graf, Erik Sass - Wednesday, June 27, 2012
Zynga, the titan of time-wasting, is broadening its distribution base with ...
- Microsoft To Buy Yammer
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, June 26, 2012
Confirming earlier reports, Microsoft
officially plans to buy enterprise-focused social networking provider Yamm ...
- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- YouTube On Monday, Tweet On Friday: Ads Mistimed
Marketing Daily, Sarah Mahoney - Monday, June 25, 2012
If timing is everything, brands using digital media are in trouble. Whi ...
- Brands Line Up To Activate Against NBA Draft
Marketing Daily, Karl Greenberg - Monday, June 25, 2012
State Farm gets its name on the event logo, and throughout t ...
- Tweet Emotion
Marketing Daily, Drew Neisser - Tuesday, June 26, 2012
In just one day at the 140 Characters Conference, I gleaned so ...
- Facebook, Finally, Gets A Woman On Its Board
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 26, 2012
From a public relations point of view, the ascendance of Facebook C ...
- Mindshare's Young Is Focused On Data, Clients, Choices
MediaDailyNews, Steve McClellan - Monday, June 25, 2012
Big data, big clients -- and someday soon, big mobile. Those a ...
- Agency Execs Ready For Facebook Ad Network
Online Media Daily, Mark Walsh - Monday, June 25, 2012
The extension of Facebook ads to Zynga signals the company's continuing effo ...
- Flying Too Close To The Sun
Social Media Insider, David Berkowitz - Tuesday, June 26, 2012
Remember Highlight? Sure, it's still around, and it's premature to write ...
- Facebook Makes World Consistent Across Its Site
The Social Graf, Erik Sass - Tuesday, June 26, 2012
Facebook appeared to surprise many users Monday by automatically changing the ema ...