Engagement Rises For Tweets Under 100 Characters

Tweets containing less than 100 characters receive 17% higher engagement than longer tweets, according to new research from Buddy Media. In analysing user engagement with approximately 320 Twitter handles of some of the world’s biggest brands, the social enterprise company found that keeping things short and sweet led to more replies and retweets from followers. The research also showed that the use of hashtags can be problematic. Although tweets with hashtags receive twice the levels of engagement than those without, tweets with two or more hashtags lead to a 17% drop in engagement.

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