- Absolut Vodka Launches Visionaries Initiative
Marketing Daily, - Friday, February 29, 2008
Absolut vodka is launching Absolut Visionaries, an initiative that engages consumers a ...
- Alcohol Consumption Up In 2007, Group Finds, But Rate Is Slowing
Marketing Daily, Aaron Baar - Thursday, February 28, 2008
[Beverages] "We are seeing a slowdown in people consuming on-premise," says t ...
- Cointreau Unveils 'Caviar' Technique
Marketing Daily, - Friday, February 22, 2008
Cointreau has unveiled Cointreau Caviar, derived from a scientific molecular mixology proces ...
- Smirnoff Pairs Rappers, Mixed Drinks
Marketing Daily, - Wednesday, February 20, 2008
Smirnoff vodka is launching Smirnoff Signature Mix Series, a campaign pairing thr ...
- Bushmills Narrows City List In Twin Search
Marketing Daily, - Friday, February 15, 2008
Bushmills has narrowed the list of American cities in its search f ...
- DeKuyper Brand Reorganizes Its Marketing Strategy
Marketing Daily, Karl Greenberg - Monday, February 11, 2008
[Spirits] "The biggest point is that consumers are really confused when th ...
- Pernod Ricard Ad Takes Parents To Task
Marketing Daily, - Friday, February 8, 2008
In a bold move to make its alcohol education campaign a high ...
- Cuervo Tequila Breaking 'Social Responsibility' Campaign
Marketing Daily, Nina Lentini - Friday, February 1, 2008
[Spirits] "We wanted to show this understanding that social responsibility is intrins ...