News Brief
Cointreau Unveils 'Caviar' Technique
Feb 22, 2008, 5:00 AM
Cointreau has unveiled Cointreau Caviar, derived from a scientific molecular mixology process.
The technique transforms the Cointreau liqueur from a liquid into a set of solid "pearls." The iridescent caviar, which features edible flakes of 24-karat gold, is served with a variety of upscale Cointreau cocktails, either on the side or floating in suspension within the mixture.
The launch of the Cointreau Caviar, and the offering of the highly specialized toolkits used to create the "pearls," places Cointreau at the forefront of spirits innovation, transforming the complex world of mixology and science into a reality that sets a new benchmark in the cocktail world, the company says.
--Nina M. Lentini
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...


Be the first to comment on "Cointreau Unveils 'Caviar' Technique "
Leave a Comment