- P&G Reaches Coeds With 'College Guide'
MediaDailyNews, - Monday, August 31, 2009
"The Real College Guide," a new online program by and for colle ...
- Time Tests Co-Branded Sponsorships
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 31, 2009
Time.com is all about co-branded sponsorships with its new and highly experiment ...
- Despite Sponsorship Cuts, Ford Sticks With Keith
Marketing Daily, Karl Greenberg - Friday, August 28, 2009
Kevin Schebil, manager of Ford truck communications, says the automaker has ...
- Stonyfield Farm Yogurt Sponsors U.S. Open
Marketing Daily, - Tuesday, August 25, 2009
Stonyfield Farm has signed a one-year sponsorship agreement with the U.S. Op ...
- Seize The Advantage In This Brave New World
Marketing: Sports, Tom Cordova - Tuesday, August 25, 2009
This is the perfect time for sponsors and agencies to start forgi ...
- Visa Sponsors Clear Channel's Stripped Channel
MediaDailyNews, Erik Sass - Monday, August 24, 2009
Clear Channel Radio is launching a new streaming digital radio station presenti ...
- Allstate To Use Anti-Theft Message As Marketing Vehicle
MediaDailyNews, David Goetzl - Friday, August 21, 2009
Allstate is linking with a truTV series on a message placement initiativ ...
- Studio One Touts 'Decade of Delivery'
Online Media Daily, Fern Siegel - Thursday, August 20, 2009
Studio One Networks, a leader in content syndication, launched a business mod ...
- 1800 Tequila Signs As Lakers' First Spirits Sponsor
Marketing Daily, Karlene Lukovitz - Friday, August 14, 2009
1800's Lakers partnership is a highly visible addition to the brand's male-oriente ...
- Corporations Take A Low-Key Approach To Event Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 12, 2009
...
- Disney Channel Conjures Up Pact With Sears
Around the Net In Media, Joan Voight - Wednesday, August 12, 2009
Disney is crafting a multiplatform sweepstakes and sponsorship deal with retail gia ...
- NFL And P&G Break The Huddle With A Novel Sponsorship Play
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
The National Football League is announcing a multi-year sponsorship deal with Proct ...
- Turning Heads: L'Oreal, Garnier Sponsor 'Runway'
MediaDailyNews, David Goetzl - Tuesday, August 4, 2009
With "Project Runway" finally set to debut on Lifetime this month, t ...
- Game-Day Success: Sponsorships That Deliver
Marketing: Sports, Jon Levine - Tuesday, August 4, 2009
As with any marketing tool though, proper insights, holistic planning and implementati ...