- Brands Line Up Behind Tiger: 'Private Matter'
Marketing Daily, Karl Greenberg - Monday, November 30, 2009
"Woods is just in a different class," says SportsBranded Media's John Meind ...
- Low Meets High: Wal-Mart Sponsors Ovation's 'Nutcracker'
MediaDailyNews, David Goetzl - Sunday, November 29, 2009
A retailer with a "save money" message is linking with a highbr ...
- Downhill 'Truth': Audi Sponsors U.S. Ski Team Doc
MediaDailyNews, David Goetzl - Sunday, November 29, 2009
In late January, the automaker will air a documentary about the U. ...
- CNN Draws 'Cause' Sponsors For Holiday Specials
MediaDailyNews, David Goetzl - Tuesday, November 24, 2009
CNN said it has attracted two new sponsors, Procter & Gamble a ...
- When Sports Are In The Spirit, The Message Is Sponsor Responsibly
Marketing: Sports, Barry Janoff - Tuesday, November 24, 2009
Creative companies have fashioned "Drink Responsibly" messages that both sell and wa ...
- Best Western Burns Rubber With NASCAR Sponsorship
Marketing Daily, - Wednesday, November 18, 2009
Best Western International has extended its partnership with NASCAR's Michael Waltrip Raci ...
- 'Fall' Guy: Stainmaster Leveraged HGTV On, Off-Air
MediaDailyNews, David Goetzl - Monday, November 16, 2009
As HGTV and Stainmaster carpets held routine conversations about marketing plans earli ...
- Coke's Sponsorship Of London Tube Runs Into Problems
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
...
- Sprint Banks On Bravo's Product Placement Recall
Marketing Daily, Aaron Baar - Wednesday, November 11, 2009
Sprint's sponsorship of the series includes on-air tagged tune-in spots and billboard ...
- Sprint Sponsors 'Housewives,' Kmart Thinks It Can 'Dance'
MediaDailyNews, Wayne Friedman - Tuesday, November 10, 2009
Sprint will sponsor the fifth season of Bravo's "The Real Housewives ...
- Tecate Laces 'Em Up For Largest-Ever Boxing Promo
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
Mexican cerveza Tecate has an ongoing relationship with Golden Boy Promotions arou ...
- CKX Revs Dip as 'Idol' Loses Luster
MediaDailyNews, Wayne Friedman - Friday, November 6, 2009
CKX, the company behind "American Idol," saw operating income drop 50% ...
- Nike Shoots For USA Basketball
MediaDailyNews, Karl Greenberg - Friday, November 6, 2009
Nike, which has been a sponsoring partner of USA Basketball since 200 ...
- Microsoft Bing Gives WiFi Users Free Search
Online Media Daily, Laurie Sullivan - Monday, November 9, 2009
Microsoft's Bing and JiWire will announce Monday an advertising campaign that le ...
- Fujifilm's SeeHere.com Helps Build Homes for Troops
Marketing Daily, Aaron Baar - Thursday, November 5, 2009
SeeHere.com, the year-old photo sharing site created by FujiFilm, is branding itse ...
- 24 Hour Fitness Ads To Feature Olympic, Paralympic Hopefuls
Marketing Daily, - Wednesday, November 4, 2009
24 Hour Fitness, the largest privately owned U.S. fitness chain, is tyi ...
- Latin Grammys Adds Sponsors, Style
MediaDailyNews, Wayne Friedman - Wednesday, November 4, 2009
Four sponsors of Univision's "Latin Grammy Awards" will return to the teleca ...
- 'Colbert Nation' To Sponsor U.S. Speedskating Team
MediaDailyNews, - Tuesday, November 3, 2009
"The Colbert Nation" will be represented in Vancouver at the Winter Olymp ...
- ESPN, Toshiba Collaborate On Cross-Platform Campaign
MediaDailyNews, Fern Siegel - Tuesday, November 3, 2009
Toshiba is kicking off a new multiplatform sponsorship ad campaign on ES ...
- CNN, Ford Go Gaming For Dollars
Around the Net In Media, Joan Voight - Tuesday, November 3, 2009
CNN's newly relaunched CNN.com is anchored by the CNN Challenge, a week ...