• Broadcasting & Cable, Tuesday, November 3, 2009 9:30 AM

CNN's newly relaunched CNN.com is anchored by the CNN Challenge, a weekly quiz on questions about the week's events or historical moments. Ford Sync has signed on to be presenting sponsor for the game when it formally launches later this month. (Currently the game features house ads.)

The Challenge takes five to eight minutes to complete, which allows for in-depth advertising. The current incarnation features two commercial "pods" between rounds and a link to the sponsor's Website on the final scoring page.

Visitors can choose from a selection of CNN anchors to lead them through the quiz. Going forward, the company expects to have quizzes centered on certain topics, such as the environment, allowing advertisers interested in those areas to reach a more targeted audience.

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