- Halfpiper Shaun White: One-Man Marketing Blizzard
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 27, 2010
The headline on Sal Ruibal's piece about the shaggy-haired, 23-year-old, garage-band guitari ...
- Honda To Sponsor L.A. Marathon For The Long Run
Marketing Daily, - Tuesday, January 26, 2010
American Honda is sponsoring the Los Angeles Marathon, the Silver Anniversary ...
- Infiniti Hitches Wagon To ESPN's NCAA Star
Marketing Daily, Karl Greenberg - Tuesday, January 26, 2010
Infiniti has hitched its "Inspired Performance" brand platform to ESPN's build-up ...
- Scotts Miracle-Gro Seeds Major League Baseball
Marketing Daily, David Goetzl - Thursday, January 21, 2010
Talk about grassroots marketing. Scotts Miracle-Gro has a deal with Major Leag ...
- Scott's Miracle-Gro Seeds Major League Baseball
MediaDailyNews, David Goetzl - Wednesday, January 20, 2010
Talk about grassroots marketing. Scotts Miracle-Gro has a deal with Major Leag ...
- Colbert Saves U.S. Speedskating From Falling Through The Cracks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 20, 2010
Nearly 10,000 viewers of Comedy Central's "The Colbert Report" have contributed mo ...
- Addressing The Black Hole of Sponsorships
Marketing: Sports, Fred Geyer, Chiaki Nishino - Tuesday, January 19, 2010
Savvy marketers can escape this black hole of sponsorships, improving the impa ...
- Nexxus Sponsors Bravo's 'Sheer Genius'
Marketing Daily, - Saturday, January 16, 2010
Nexxus Salon Hair Care is the sole integrated sponsor for the upcomi ...
- Disney Parks Exclusive Sponsor Of 'My Manny'
Marketing Daily, - Tuesday, January 12, 2010
Disney Parks is the exclusive sponsor of the microseries "My Manny," whi ...
- American Family Insurance Backs Clifford Campaign
Marketing Daily, - Thursday, January 7, 2010
Madison, Wis.-based American Family Insurance will serve as the first corporate spons ...
- TransUnion Campaign Supports ZenDough
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2010
"The campaign stokes the sense of mystery around what happens behind clos ...
- Correction: Ace Hardware Supports ESPN's 'Brokaw'
MediaDailyNews, - Thursday, January 7, 2010
A Media Daily News article titled "Brokaw Reels In ESPN Show" ...
- Timberland Back As Sundance Sponsor
Marketing Daily, - Wednesday, January 6, 2010
The Timberland Co. says it will return to the Sundance Film Festiv ...
- Why Cutting Marketing Ties With Tiger Woods Is Bad Business
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
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- Puck Up: Geico, NHL Form New Partnership
MediaDailyNews, David Goetzl - Monday, January 4, 2010
The National Hockey League received a boost with Geico signing a multi-tier ...
- AT&T Hangs Up On Tiger Woods
Marketing Daily, Wayne Friedman - Monday, January 4, 2010
Now a second sponsorship shoe has dropped for Tiger Woods. AT&T sa ...