Honda To Sponsor L.A. Marathon For The Long Run
For the first time, this year's "Stadium to the Sea" race course will begin at Dodger Stadium and finish overlooking the Pacific Ocean near the Santa Monica Pier, passing through the cities of Los Angeles, West Hollywood, Beverly Hills and Santa Monica.
In addition to naming rights for the 2010, 2011 and 2012 Honda L.A. Marathon, race organizers' agreement with Honda includes a presence at the pre-race Expo, at celebrations that will be held in neighborhoods throughout the course, and at a finish line festival at the beach, next to the Santa Monica Pier. The agreement also includes signage, advertising and a digital media presence.
As in years past, both the male and female winners of the Honda L.A. Marathon will receive a new Honda automobile in addition to the cash prize. --Karl Greenberg
Recent Marketing Daily Articles
-
Hasbro Launches Nerf Dog June 20, 12:04 a.m.
Hasbro Inc. is partnering with Gramercy Products, Inc. to launch Nerf Dog, a full range of ... -
Affluent Consumers Continue Spending June 19, 4:53 p.m.
Attribute it to an improving economy, or simply fatigue in behaving a certain way, but the ... -
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ...
Be the first to comment on "Honda To Sponsor L.A. Marathon For The Long Run "
Leave a Comment