- Snapple Sponsors Yahoo Sports' 'Out of Bounds'
MediaDailyNews, Karl Greenberg - Wednesday, February 24, 2010
Dr Pepper's Snapple Group this week launches a promotional tie-in with Yah ...
- P&G, Wal-Mart Push 'Jensen' As Time Buy
Around the Net In Media, Fern Siegel - Tuesday, February 23, 2010
NBC has teamed with Procter & Gamble and Wal-Mart for "The Jens ...
- Oreo, Ritz Drive NASCAR Sponsorship Synergies
Marketing Daily, Karlene Lukovitz - Monday, February 22, 2010
Kraft is pushing the pedal to the mat to maximize consumer a ...
- Rums Of P.R. Campaign 'Reflects' On Variety
Marketing Daily, Karl Greenberg - Thursday, February 18, 2010
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed ...
- Prilosec Wants To Be The 'Sponsor of Everything'
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 18, 2010
There's niche marketing, and then there's Procter & Gamble's Prilosec OTC, whi ...
- Olympics Sponsors Benefit, As Do Competitors
Marketing Daily, Aaron Baar - Wednesday, February 17, 2010
According to a survey from market research firm Chadwick Martin Bailey ...
- HGTV Pads Licensing Biz With Serta
MediaDailyNews, David Goetzl - Monday, February 15, 2010
HGTV has a deal with a mattress marketer placing its brand ...
- ESPN Deportes Kicks Off Soccer Docu-Series
MediaDailyNews, Fern Siegel - Friday, February 12, 2010
Soccer is the national sport of Mexico -- and to build exciteme ...
- Avid Gamers Easy Targets For Sports Sponsors
Marketing Daily, Aaron Baar - Thursday, February 11, 2010
According to the ESPN Sports Poll, conducted by TNS and Electronic Art ...
- P&G Hits The Slopes With Corporate Campaign
Marketing Daily, Karl Greenberg - Thursday, February 11, 2010
Procter & Gamble is launching its first-ever corporate marketing campaign and single-large ...
- Tresemme Sponsors Fashion Week, Bows FB Group
Marketing Daily, - Wednesday, February 10, 2010
For the fourth year in a row, Tresemme is the official ha ...
- Haier Leverages NBA Link To Launch TV Line
Marketing Daily, Aaron Baar - Wednesday, February 10, 2010
In addition to being a presenting sponsor of televised events (such ...
- Return On Objective Key In Sports Partnerships
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
Target was also involved in building a NASCAR team's headquarters and regular ...
- The WSJ Tears Down Pay Wall Courtesy Of Acura
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
News Corp. has begun rolling out pay walls for its precious onli ...
- Former 'People' Writer Creates Global Charity Site, Links Businesses To Needy
MediaDailyNews, Diane Mermigas - Tuesday, February 2, 2010
Utilizing her skills as a former writer for People, Susan Schindehette ...