• February 10, 2010

For the fourth year in a row, Tresemme is the official hair care sponsor of the Fall 2010 season of Mercedes-Benz Fashion Week, taking place Feb. 11-18 in New York City.

In conjunction with their sponsorship, the hair care company is launching Tresemme Trespass, a Facebook group that gives women instant VIP access to the latest looks. The site will feature videos on how to get the hair seen on the runway, along with tips and tricks from celebrity stylist Jeanie Syfu. It includes a hairstyle gallery application, where users can vote daily on their favorite hair looks from the runway. At the end of the week, Syfu will provide video how-tos on the top two styles.

Group members will also have access to the brand-sponsored shows of Tracy Reese, Charlotte Ronson, and Brian Reyes with exclusive videos featuring one-on-one interviews with the designers.--Tanya Irwin