- Tecate Links Fight Sponsorship To Mexican Holiday
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
To further its sponsorship of the bout, to be held at L ...
- What's Adidas' $200 Million Deal With MLS Really Worth?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 31, 2010
Barry Janoff asks if Adidas's new eight-year, $200-million (estimated) deal with Maj ...
- Home Depot Joins Battle Of The Bands
Marketing Daily, - Monday, August 30, 2010
The competition and event has over 40 HBCU marching bands competing ...
- Stonyfield Farm Expands U.S. Open Presence
MediaDailyNews, - Friday, August 27, 2010
Stonyfield Farm is expanding its sponsorship of the U.S. Open tennis tourname ...
- Kickoff: Discover To Sponsor Orange Bowl
MediaDailyNews, David Goetzl - Thursday, August 26, 2010
ESPN has reached a deal charging Discover handsomely to take over tit ...
- Discover Card Signs Four-Year Pact To Sponsor Orange Bowl
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 26, 2010
Hoping to raise its profile among its pigskin-leaning consumers, Discover Financial Servic ...
- NBC Drives Emmy With Infiniti Spots, 'Community' Participation
MediaDailyNews, David Goetzl - Tuesday, August 24, 2010
This year, NBC will try to capitalize on the Emmy home fie ...
- With Tennis on The Upswing, AmEx Site Serves Up Young Players
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
As part of the sponsorship deal American Express has forged with t ...
- HSBC Is Top Sponsor Of 'New Yorker' Event
Marketing Daily, Tanya Gazdik - Friday, August 20, 2010
The bank's brand print and out-of-home ads have been featuring unusual factoi ...
- Hallmark Launches Major 'Martha' Marketing Push
Marketing Daily, Fern Siegel - Thursday, August 19, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- Discover Promises To Be The Anti-'Peggy'
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2010
Three TV spots, the first of which broke earlier this week, st ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- Did Assist-Card Make A Good Bet On Miami Heat Sponsorship?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
Travel company Assist-Card took a gamble in early 2009 when it decid ...
- Wholly Guacamole Goes Beyond The Party Circuit
Marketing Daily, Karlene Lukovitz - Monday, August 9, 2010
This year, Wholly -- the #1 guacamole, according to Nielsen -- ...
- P&G Re-Ups With NFL, Taps Jerry Rice
Marketing Daily, - Tuesday, August 3, 2010
The company, which became one of the league's top-shelf sponsors last ye ...
- MSG Syndicates 'Boomer And Carton'
MediaDailyNews, David Goetzl - Monday, August 2, 2010
Allstate has signed a deal to sponsor the latest attempt by ...