- Olympics Earn Positive Social Media, McDonald's Slammed As Sponsor
Online Media Daily, Steve McClellan - Friday, August 31, 2012
The word "Olympics" was mentioned more than 26 million times during t ...
- Telemundo Nabs Top Sponsors For 'Premios'
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
Telemundo said it inked Allstate, Caress and Volkswagen as top-line sponsors f ...
- Campbell Cans Salute Warhol's Iconic Soup Art
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
To celebrate the 50th anniversary of Andy Warhol's iconic works "32 Campbell ...
- Disney Goes Haute With Barneys This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2012
For anyone who thinks Disney's Electrical Parade and haute couture could nev ...
- P&G Ready For Largest-Ever Paralympics
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Procter & Gamble is activating around the London Paralympic Games. The company ...
- Toyota Sponsors Morgan's Wonderland, San Antonio Scorpions
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Toyota has signed on as presenting sponsor of Morgan's Wonderland in S ...
- All And Sun Partner With Little League
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
All and Snuggle have signed a multi-year, exclusive partnership as the offici ...
- Turner Drinks From MLB, Budweiser Sponsorship
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS wi ...
- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- Dr. Pepper Sponsors Pac 12 Title Games
MediaDailyNews, David Goetzl - Monday, August 13, 2012
With top-line sponsorships of two college football championship games, Dr. Pepper ...
- DIY Builds Sponsorships For 'Blog Cabin'
MediaDailyNews, David Goetzl - Friday, August 10, 2012
Susan Leigh, the ad sales head at the DIY Network, would lo ...
- Expedia To Sponsor Football Refs
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Expedia's logo is to appear on the shirts of all professional footba ...
- Speed + Personality + Nation = Endorsement Gold
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Usain Bolt is on top. The world's fastest man earns at lea ...
- Chobani, GE, Coca-Cola, P&G Score With Olympics Ads
Marketing Daily, Karlene Lukovitz - Tuesday, August 7, 2012
Chobani has pulled an average score of 594 with its "Proudly Wi ...
- Boingo Buys Wi-Fi Startup Cloud Nine Media
Online Media Daily, Mark Walsh - Wednesday, August 8, 2012
Aiming to enhance its location-based ad network, Wi-Fi provider Boingo Wireless sa ...
- GEICO In As Barclays Center's 9th Sponsor
Marketing Daily, Karl Greenberg - Monday, August 6, 2012
The auto insurer has signed on for top-shelf brand activation including nami ...
- No Spoiler for Brand Experience
Marketing: Sports, Dan Lobring - Tuesday, August 7, 2012
Whatever you do, be careful of spoilers. A warning typically uttered befo ...