News Brief

Toyota Sponsors Morgan's Wonderland, San Antonio Scorpions

Aug 28, 2012, 2:38 PM
  • Comment
  • Recommend

Toyota has signed on as presenting sponsor of Morgan’s Wonderland in San Antonio, Tex., the world’s first theme park specifically designed with special-needs individuals in mind, as well as the new San Antonio Scorpions soccer and special-events stadium.   Toyota will provide financial support for the 25-acre wheelchair-accessible theme park.Presenting sponsorship of Scorpions stadium renames the venue "Toyota Field."

The Scorpions are members of the North American Soccer League (NASL), a tier below Major League Soccer. They are also the only professional sports team to be organized for the express purpose of supporting a non-profit such as Morgan’s Wonderland that seeks to help those with special needs.

The new “Morgan’s Wonderland presented by Toyota” signage was unveiled by 18-year-old Morgan Hartman, namesake of the park. This signage will be featured throughout the park and in promotional materials. Three Toyota mobility vehicles will also be displayed at Morgan’s Wonderland. Toyota Field signage on the 8,000-seat stadium under construction on Thousand Oaks Drive near Morgan’s Wonderland was also unveiled during the announcement. Toyota support for the Scorpions will be visible in multiple communications initiatives for the team, per the automaker.  

Morgan’s Wonderland opened in spring 2010 along with the South Texas Area Regional (STAR) Soccer Complex, which like the Scorpions, conveys net profits from the operation of 13 first-class, FIFA-sized playing fields to the theme park. Anyone with a physical or cognitive special need is admitted free to Morgan’s Wonderland. 

Scorpions President Michael Hitchcock said Toyota Field will be “a first-class playing facility where exciting professional soccer will ultimately produce victories for individuals with physical and cognitive challenges. We’re proud to have Toyota’s name on the stadium because it will remind us to continually strive for outstanding performance. We look forward to a long and mutually beneficial relationship with Toyota.”

 

Be the first to comment on "Toyota Sponsors Morgan's Wonderland, San Antonio Scorpions"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives