- Chrysler: Get Ready, 'Cause Here I Come!
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Auburn Hills, Mich.-based automaker is backing "Motown: The Musical" based ...
- Mag Bag: Digital Will Raise Total Magazine Revs
MediaDailyNews, Erik Sass - Thursday, September 27, 2012
Magazines' digital advertising is paying off, according to eMarketer, which says th ...
- Old World Industries Partners With NHRA
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
NHRA (the National Hot Rod Association) has launched a multi-year sponsorship progr ...
- United Airlines Selects Momentum
Marketing Daily, Tanya Gazdik - Wednesday, September 26, 2012
United Airlines selected Momentum Worldwide as the sponsorship marketing agency partner f ...
- Omnicom Sued For Wrongful Termination, Charged With Violating Sarbanes-Oxley
Raw, Steve McClellan - Friday, September 21, 2012
Veteran sports media executive Ray Katz has sued Omnicom, its OMD a ...
- Does Social Media Have A Bad Romance With Latinos?
Engage:Hispanics, Ali Curi - Thursday, September 20, 2012
The Latino romance with social media has been a passionate one. We' ...
- NASCAR Taps New Holland For Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
New Holland is now the Official Agricultural Equipment of NASCAR. Say wha ...
- Sports Sponsorships: Trying To Predict The Ups And Downs
Marketing: Sports, Brian Grey - Tuesday, September 18, 2012
Of all the places for a marketer to be in sports the ...
- Lexus Sponsors Latino Special On HBO
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
The series, which begins on Sept. 24 on HBO and HBO Lati ...
- Chrysler Bespoke Evokes Varvatos
Marketing Daily, Karl Greenberg - Thursday, September 13, 2012
Chrysler brings fashion to the Chrysler 300 sedan with a limited-edition versi ...
- Russell Athletic Seeks Digital 'Declarations'
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2012
In the latest iteration of the brand's Together We R campaign, Russe ...
- Ralph Lauren Fashions 'Masterpiece Theater' Sponsorship
MediaDailyNews, David Goetzl - Monday, September 10, 2012
Ralph Lauren will join Viking River Cruises in sponsoring PBS's long-running "Masterpiec ...
- DirecTV Sponsors New Sports Site
MediaDailyNews, David Goetzl - Friday, September 7, 2012
Looking to generate subscribers for its "NFL Sunday Ticket," DirecTV is servi ...
- Mercedes-Benz's Glaser Talks Sports, Cars At U.S. Open
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
The automaker, the "official vehicle" of the U.S. Open tennis tournament, a ...
- Under Armour Launches Largest-ever Women's Effort
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Under Armour is launching its largest-ever campaign directed at women, including i ...
- Visa Invites Cardholders To 'Share the Spotlight'
Marketing Daily, Tanya Gazdik - Monday, September 3, 2012
Visa Canada is offering cardholders exclusive online and in-person access to t ...