Chrysler Bespoke Evokes Varvatos
Chrysler is making a bespoke Chrysler 300 bearing the stylings of designer John Varvatos. The GQ “Designer of the Year” and Detroit native who has appeared in "Imported from Detroit" Chrysler ads helped create a version of the car that is meant to evoke the tough industrial backbone of the Motor City.
New 2013 Chrysler 300C John Varvatos Luxury Edition features has Dark Mocha or Black ultra-premium Poltrona Frau “Foligno” leather and hand-sanded matte, with platinum chrome exterior detail. The company says the car is styled after the black with Titanium-finished John Varvatos’ cologne bottle. The grille blades of the car are meant to mimic Detroit foundries that fed the auto boom.
The John Varvatos logo is embossed on the leather seats. The limited-production 2013 Chrysler 300C John Varvatos Limited Edition arrives to Chrysler showrooms in the first-quarter of 2013.