- Brands Sponsor Words Of Good
Marketing Daily, Aaron Baar - Thursday, September 26, 2013
"A lot of people talk about [improving the world] online, but th ...
- Saks Brings On 'Scandal'-ous Fashion Event
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2013
In addition to a launch party, the promotion will feature in-store event ...
- Sir Martin, Moderator-In-Chief
MAD, Steve McClellan - Tuesday, September 24, 2013
The WPP CEO drew a standing-room only crowd at an Advertising We ...
- New York Life Extends Sports Sponsorships
MediaDailyNews, Fern Siegel - Friday, September 20, 2013
New York Life extended its professional football, basketball, hockey, Southeastern Conference colle ...
- Clear Channel Bows iHeartRadio Festival
MediaDailyNews, Erik Sass - Friday, September 20, 2013
Clear Channel Entertainment and Media is hosting its third annual iHeartRadio Mus ...
- GroupM, Alloy Strike Program Development Deal
Online Video Daily, Steve McClellan - Monday, September 23, 2013
The partners will develop and distribute two web series targeted to 1 ...
- Cause Marketing Getting Back On Track
Marketing Daily, Aaron Baar - Thursday, September 19, 2013
"Some [companies] may have gotten a little skittish, significantly in the latt ...
- Chevy Partners With Weather Channel For Next-DHeroes
Marketing Daily, Karl Greenberg - Monday, September 16, 2013
Chevrolet has begun a new program with The Weather Company around t ...
- Ford, Coca-Cola Heat Up Vegas With NASCAR
Raw, Karl Greenberg - Friday, September 20, 2013
NASCAR After The Lap sponsored by Ford and Coca-Cola will return ...
- Pivot Strikes Sponsorship Deal With Monster Worldwide, Targets Millennials
MediaDailyNews, Wayne Friedman - Monday, September 16, 2013
Pivot, the new TV network for young viewers, has struck a sponsorsh ...
- Barclays Center And Honda Odyssey Partner For Venue's Anniversary
Raw, Karl Greenberg - Friday, September 13, 2013
With the anniversary of Brooklyn's Barclays Center rolling around on Sept. 2 ...
- Zippo Partners With Concert App
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
Zippo has made itself the lighter of rock concerts. The company th ...
- Brands Activate For Mega-Fight
Marketing Daily, Karl Greenberg - Friday, September 6, 2013
The promoters have taken the fighters to 11 cities, with the crow ...
- Honda Drives 'X Factor' As Sponsor
MediaDailyNews, Wayne Friedman - Friday, September 6, 2013
There will be a major shift in one of the bigger ...