- Visa Makes Olympics Sponsorship Count
Marketing Daily, Tanya Gazdik - Sunday, February 23, 2014
Olympics marketing is worth the investment of both time and money, Vi ...
- Opera Unveils Sponsored Data Packages
Mobile Marketing Daily, Mark Walsh - Friday, February 21, 2014
Opera Software in 2012 introduced a service called Web Pass for mobi ...
- Aquto Platform To Power AT&T Sponsored Data Ads
Mobile Marketing Daily, Mark Walsh - Thursday, February 20, 2014
When AT&T introduced its Sponsored Data program last month-allowing marketers to cov ...
- Olympians Go 'Native' With Sponsored Tweets From Athletes
Mobile Marketing Daily, Steve Smith - Tuesday, February 18, 2014
As part of their sponsorship package, some athletes are contracted to po ...
- Blue Diamond Runs Multimedia Olympics Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Blue Diamond ran TV spots and in-program features during nationally televised US ...
- NBC's 'Fallon' Launches With GE Deal
MediaDailyNews, Wayne Friedman - Friday, February 14, 2014
NBC's "The Tonight Show Starring Jimmy Fallon" will launch with a maj ...
- Sprint Shows NBA Players Off The Court
Marketing Daily, Aaron Baar - Tuesday, February 11, 2014
"Fans have told us they were interested in getting to know playe ...
- Singing The Blues: Fox Cancels 'X Factor'
MediaDailyNews, Wayne Friedman - Saturday, February 8, 2014
Fox has cancelled "The X Factor" after three seasons -- the on ...
- Horizon, Clear Channel Ink $100 Million Deal
MAD, Steve McClellan - Thursday, February 6, 2014
Horizon Media and Clear Channel Communications have signed a $100 million, multi-ye ...
- Toyota Picks Up Huge Daytona Sponsorship
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
The multi-year partnership makes Toyota the first "Founding Partner" at Daytona. ...
- Pre-Olympics Survey Finds Sponsor Awareness Spotty
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
They were given the option of saying they didn't know. Fully 4 ...
- AT&T Hails Olympians Through New App
Marketing Daily, Aaron Baar - Monday, February 3, 2014
Via the new app, dedicated digital site and video booths at even ...