- Samsung, AEG Set Up Reward Program
Marketing Daily, Aaron Baar - Friday, June 27, 2014
In one of the largest deals of its kind, Samsung Telecommunication Ameri ...
- What Is The Value Of World Cup Sponsor Recognition Research?
Online Spin, Maarten Albarda - Monday, June 30, 2014
I am writing to you this week from the U.K. where, ...
- Adidas Content And Social World Cup Campaigns Deliver 2bn Euros Sales Lift
Around the Net In MAD London, Sean Hargrave - Wednesday, June 25, 2014
Adidas claims its content-focussed World Cup marketing campaign is set to h ...
- Mondelez Using Real-Time Video For World Cup
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second vid ...
- American Express Sponsors LGBT Initiative
Marketing Daily, Tanya Gazdik - Wednesday, June 25, 2014
American Express is teaming with Out.com to present a LGBT initiative th ...
- Chase Sapphire Preferred Serves Up 'Taste America'
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
The program, for which Chase Sapphire Preferred Visa Signature cardmembers get per ...
- MasterCard Finds World Cup Sponsorship Isn't So Priceless: It And Other Brands Misidentified As Official Sponsors
MediaDailyNews, Joe Mandese - Tuesday, June 24, 2014
The World Cup is one of the best real-time and global bra ...
- Marketers Capitalize On Futbol Fever
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2014
Marketing efforts around the 2014 FIFA World Cup Brazil are in fu ...
- Consumers Confused Over Official World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Friday, June 20, 2014
Consumers are confused over World Cup sponsors, according to research from GlobalWebInde ...
- Esurance Sponsors 49ers Fan Program
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Esurance is partnering with the San Francisco 49ers in a multi-year de ...
- Kia, Others Take the Stage For Summer Music
Marketing Daily, Karl Greenberg - Monday, June 16, 2014
The "Kia Soul Lounge" will bring in bands for autograph sessions, ho ...
- With Beauty And Non-Fans, Kia Touts World Cup
Marketing Daily, Karl Greenberg - Tuesday, June 10, 2014
The ads feature Brazilian supermodel and World Cup spokesperson Adriana Lima, wh ...
- Jaguar Sponsors Events On Both Sides Of Pond
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Jaguar says it will provide a fleet of cars for rides ...
- Listerine's World Cup Sponsorship A Social Juggernaut
Marketing Daily, Karl Greenberg - Thursday, June 5, 2014
A company rep tells "Marketing Daily" the secret sauce for the effor ...
- Hyundai Keeps Foot In Futbol With FIFA Campaign
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The effort, touting the 2015 Sonata unveiled at the New York Internation ...
- Boost, Davis Flip Cell Phone Etiquette
Marketing Daily, Aaron Baar - Wednesday, June 4, 2014
"Boost has always stood for the unexpected," Peiti Feng, director of bra ...
- Field & Stream Takes Shoppers Camping
Marketing Daily, Sarah Mahoney - Monday, June 2, 2014
To celebrate the opening of its third store, Field & Stream ...
- TfL Predicts A Sponsorship Boost For Cycle Scheme
Around the Net In MAD London, Sean Hargrave - Monday, June 2, 2014
Transport for London (TfL) is expecting the next sponsor of its cyc ...
- State Farm Handles Clippers Controversy Correctly
Marketing Daily, Tanya Gazdik - Sunday, June 1, 2014
Standing behind or stepping away from a sponsorship can be a tou ...
- Skechers Ponies Up On California Chrome
Marketing Daily - Top of the News, Thom Forbes - Monday, June 2, 2014
Performance horseshoes aren't among Skechers product offerings - at least not y ...