Mondelez Using Real-Time Video For World Cup



Mondelez International, as the official snacks sponsor of U.S. Soccer, is creating and sharing video content from the FIFA World Cup tournament in near-real-time, as part of its overall, multi-year #PassTheLove soccer campaign.

Example: On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second video and shared it across its Sour Patch Kids brand's social channels, within moments of Portugal's soccer team tying the score with the U.S. team (screen shot shown).

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2 comments about "Mondelez Using Real-Time Video For World Cup".
  1. Michaela Krams from the i.d.e.a. brand , June 24, 2014 at 4:13 p.m.
    I don't see the screen shot...?
  2. Michaela Krams from the i.d.e.a. brand , June 24, 2014 at 4:46 p.m.
    Thanks for fixing.