- L.A. Marathon Looking To Lace Up Brand Partners For '15
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2014
The race organization hired Mark Scoggins this year as VP of busine ...
- EBuyer Signs GBP3m Dave TV Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorsh ...
- Subway Ads React To Liverpool FC Substitutions
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Subway is stepping up its sponsorship activity at Liverpool FC, with n ...
- Coca-Cola Signs Up As Rugby World Cup 2015 Sponsor
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Coca-Cola has signed up as official sponsor of the 2015 Rugby Wor ...
- Fans Want Rewards In Exchange For Tweets
MAD, Larissa Faw - Wednesday, December 17, 2014
That's according to Horizon Media which examined the value of sponsored live-eve ...
- Coke Ends 'American Idol' Sponsorship
Marketing Daily, Karlene Lukovitz - Tuesday, December 16, 2014
After 13 years, Coca-Cola is ending its groundbreaking sponsorship of the F ...
- Hyundai Makes Music 'Times Square' For Its Marketing
Marketing Daily, Karl Greenberg - Monday, December 15, 2014
David Matathia, director of marketing communications at Hyundai Motor America, talks ...
- Sponsors Sign On For Special Olympics World Games In Los Angeles
Marketing Daily, Karl Greenberg - Monday, December 8, 2014
The event will bring 7,000 athletes and 3,000 coaches from 170 countri ...
- Hyundai Co-Sponsors Carrie Underwood Album Release Party With IHeartRadio
Marketing Daily, Karl Greenberg - Friday, December 5, 2014
Hyundai and iHeartRadio are presenting sponsors of the release party for h ...
- Gumtree To Sponsor Celebrity Big Brother
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Gumtree.com, the classifieds Web site, will be the main sponsor for ne ...
- Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola has appointed a group of WPP agencies to handle its communicatio ...
- Quitting FIFA Just Got Easier With UEFA's Nations League
London Blog, Sean Hargrave - Friday, December 5, 2014
If brands are looking to ditch FIFA, then UEFA has just giv ...