- NBA Sponsorship Dollars Jump 8% in 2015-16 Season
MAD, Steve McClellan - Wednesday, June 29, 2016
Sponsorship spending on the National Basketball Association and its 30 teams total ...
- Orange Tops Euro 2016 Sponsor League Table
Around the Net In MAD London, Sean Hargrave - Tuesday, June 28, 2016
At the close of the Euro 2016 group stage, Orange was t ...
- 'Country Living,' Go RVing Team For Cover, Events
Publishers Daily, Sara Guaglione - Thursday, June 23, 2016
The partnership is an expansion of Go RVing's sponsorship with the bra ...
- Nielsen Acquires Repucom, Expands Sports Analytics
Television News Daily, Wayne Friedman - Wednesday, June 22, 2016
Nielsen has acquired sports measurement company Repucom. Nielsen says the purchase expan ...
- IOC Stands By McDonald's and Coke As Olympic Sponsors
Around the Net In MAD London, Sean Hargrave - Tuesday, June 21, 2016
The chief marketing officer for the International Olympics Committee (IOC) has sa ...
- Former GOP Convention Sponsors Decide To Sit 2016 Out
Around the Net In Marketing Politics, Philip Rosenstein - Friday, June 17, 2016
In more evidence of the toxic presence of Donald Trump, former sponso ...
- PetSmart Teams With 'Secret Life Of Pets'
Marketing Daily, Tanya Gazdik - Friday, June 17, 2016
"We have done movie tie-in programs before, but never to this dep ...
- Health Lobbyists Slam Heineken Sponsorship Deal With F1
Around the Net In MAD London, Sean Hargrave - Wednesday, June 15, 2016
Public health organisations from around the world are calling for an e ...
- Esurance Partners With Minor League Baseball
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
Esurance is adding to its baseball-related marketing, signing a multi-year partnership wi ...
- Stella Artois Campaign Uses Emotion In Wimbledon Campaign
Around the Net In MAD London, Sean Hargrave - Monday, June 13, 2016
Stella Artois is launching its "360-degree" Wimbledon campaign today in a b ...
- Lexus Plans U.S. Open Activities
Marketing Daily, Tanya Gazdik - Monday, June 13, 2016
"We know how passionate our customers are about golf and feel th ...
- Virgin Media Signs Deal With Southampton FC
Around the Net In MAD London, Sean Hargrave - Friday, June 10, 2016
Virgin Media will kick off the club's 2016-17 season as main spons ...
- State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 3, 2016
State Farm this past season moved past Anheuser-Busch as the most acti ...