- Tecate Sponsors Pacquiao Versus Hatton
Marketing Daily, Karl Greenberg - Thursday, April 30, 2009
So what's a Mexican cerveza brand that markets to Mexican Americans doi ...
- Who's Been Ice Skating?
Marketing Daily, - Thursday, April 30, 2009
Top 10 DMAs in which live adults who went ice skating ...
- MLB: Buy A Jersey, Get A Ticket
Marketing Daily, - Wednesday, April 29, 2009
Major League Baseball is launching a retail promotion that gives each f ...
- DirecTV Debuts an Interactive Sports Tool
Around the Net In Media, Joan Voight - Wednesday, April 29, 2009
DirecTV is launching an interactive TV application, called ScoreGuide, which lets viewe ...
- Who's Been Skiing?
Marketing Daily, - Wednesday, April 29, 2009
Top 10 DMAs in which live adults who went cross-country or downhi ...
- Report: McCann Wins Olympics, Pays To Do So
MediaDailyNews, - Wednesday, April 29, 2009
Interpublic's McCann Erickson unit won the coveted advertising account to promote t ...
- Jets' Sanchez, No. 5 In Draft, Could Be No. 1 In Endorsements
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 28, 2009
...
- Nike Tunes De La Soul
Marketing Daily, - Monday, April 27, 2009
Nike is releasing De La Soul's latest. The album, "ARE YOU IN ...
- Gillette Is 'Stayin' Alive' With Viral Effort
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
Jon Krevolin, BBDO creative director, says the promotional effort is the wa ...
- Kodak Invites Fans To Fantasy Golf Game
Marketing Daily, Aaron Baar - Monday, April 27, 2009
"We see the fantasy game as an extension of our sponsorship ...
- Ford Joins Audi Inside New Yankee Stadium
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
In addition to vehicle displays at the stadium, Ford gets a varie ...
- NFL Draft Is Ratings Boom For ESPN
MediaDailyNews, Wayne Friedman - Friday, April 24, 2009
For the last several years, ESPN has scored big results from i ...
- The Allure Of Action Sports
Engage:Millennials, Bill Carter - Friday, April 24, 2009
The power of the action sports market has yet to be complete ...
- EA Creates Sports Complex For PS3
Marketing Daily, - Thursday, April 23, 2009
Electronic Arts, maker of video games such as the highly successful Madd ...
- MLB, 'People' To Honor 'All-Stars Among Us'
Marketing Daily, Karl Greenberg - Thursday, April 23, 2009
Major League Baseball is running a promotion with People magazine timed wi ...
- MLB, Disney Go To Bat For 'G-Force'
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2009
Although the partnership with the studio is limited to the film a ...
- NBA's Brand Integration Is Catching Flak
Around the Net In Media, Joan Voight - Wednesday, April 22, 2009
It seems an NBA fan can't watch a game without a bra ...
- M&M's Plays Hoops With The NBA
Marketing Daily, - Tuesday, April 21, 2009
Mars Direct Inc., a division of Mars Snackfood US, has a licensi ...
- No. 1 NFL Picks Feeling Endorsement Draft
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 21, 2009
...
- NBA Signs Multiyear DirecTV Deal
MediaDailyNews, - Friday, April 17, 2009
NBA TV is enhancing its distribution on DirecTV with a multiyear d ...
- John Madden Exits the Broadcast Booth
Around the Net In Media, Joan Voight - Friday, April 17, 2009
John Madden, whose plainspoken, straightforward style set the standard for football analyst ...
- Gillette Enters 70th Year Of MLB Sponsorship
Marketing Daily, David Goetzl - Friday, April 17, 2009
Procter & Gamble has signed a new deal with Major League Baseba ...
- Razor Sharp: Gillette Enters 70th Year of MLB Sponsorship
MediaDailyNews, David Goetzl - Thursday, April 16, 2009
Major League Baseball has signed a new deal with Procter & Gamb ...
- ESPN Prepares To Launch Sports Information Site
MediaDailyNews, David Goetzl - Thursday, April 16, 2009
Curious where Shaquille O'Neal went to college? How many seasons Mickey Mant ...
- Sporting Events Prove To Be An Online Success
Around the Net In Online Marketing, Ross Fadner - Thursday, April 16, 2009
Whereas entertainment sites like NBC and News Corp.'s Hulu have yet ...
- Universal Sports Runs With Boston Marathon
MediaDailyNews, David Goetzl - Wednesday, April 15, 2009
After four years on Comcast-owned Versus, the famed Boston Marathon will mo ...
- 'USA Today' Gets In the MMA Ring
MediaDailyNews, John Capone - Wednesday, April 15, 2009
USA Today is about as mainstream as you can get. Its readersh ...
- Best Western Pitches Woo To NASCAR Couples
Marketing Daily, - Monday, April 13, 2009
Best Western International, which is the Official Hotel of NASCAR, has launch ...
- Verizon Adds YES To National FiOS Service
Marketing Daily, Aaron Baar - Monday, April 13, 2009
A company rep did not know how, or if, Verizon plans ...
- Verizon Says YES To Yankee Baseball
MediaDailyNews, Aaron Baar - Monday, April 13, 2009
To appease Yankee fans, Verizon will carry the YES Network, home ...