- AT&T Hangs Up On Tiger Woods
MediaDailyNews, Wayne Friedman - Thursday, December 31, 2009
Now a second sponsorship shoe has dropped for Tiger Woods. AT&T sa ...
- Q&A: Sports Consultant Harvey Schiller On Future Olympics
MediaDailyNews, David Goetzl - Thursday, December 31, 2009
Harvey Schiller, CEO of GlobalOptions Group, also maintain a prominent role ...
- MediaCom, Sinclair Yet To Broker Retrans Deal
Around the Net In Media, Fern Siegel - Wednesday, December 30, 2009
The FCC has been under pressure from Congress to step in a ...
- Any Way You Slice It, Tiger's Indiscretions Are Costly
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 30, 2009
Having Tiger Woods endorsing your product has proven costly to shareholders sin ...
- New Michael Phelps Ad For Subway Surfaces
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 30, 2009
The 15-second ad shows Phelps gesturing underwater for a $5 foot-long su ...
- Outdoor Hunts Down 7 New Shows In '10
MediaDailyNews, Fern Siegel - Tuesday, December 29, 2009
Outdoor TV has slated seven new shows in the first quarter ...
- Minolta To Bring Soldiers To Gator Bowl
Marketing Daily, - Monday, December 28, 2009
For the third consecutive year, Konica Minolta will bring 20 severely wound ...
- Insurance Companies Court Sports Sponsorships
Marketing Daily, David Goetzl - Tuesday, December 29, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- Insurance Cos. Court Sports Sponsorships
MediaDailyNews, David Goetzl - Monday, December 28, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- TMZ Site Targets Sports Gossip
Around the Net In Media, Fern Siegel - Wednesday, December 23, 2009
TMZ isn't just interested in Hollywood gossip; it sees fertile ground f ...
- Speed TV Waves The Checkered Flag For Formula
Marketing Daily, - Tuesday, December 22, 2009
The Speed Channel and Formula One Management have reached an agreement ...
- Brokaw Reels In ESPN Show
MediaDailyNews, David Goetzl - Tuesday, December 22, 2009
ESPN confirmed ex-NBC anchor Tom Brokaw would be hosting a series whe ...
- A Rolling (Bridge) Stone Gathers No Moss In Sports Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 22, 2009
So Barry Janoff discovers in a far-ranging Q&A with Phil Pacsi, v ...
- National Hockey League Launches New Site
Marketing Daily, - Monday, December 21, 2009
The National Hockey League is replacing its NHL Network Online with ...
- Carl, The Rink Guy, Laments Bauer's Success
Marketing Daily, Aaron Baar - Monday, December 21, 2009
The television commercial, which has been airing on hockey-centric programming and seed ...
- Game Plan: Marketers Eye Hot Dates In 2010
Marketing: Sports, Barry Janoff - Tuesday, December 22, 2009
Companies know that, barring extreme implosions, major sports events are generally controversy-pro ...
- Citadel Re-Ups Ad Sales For ABC, ESPN
MediaDailyNews, Erik Sass - Monday, December 21, 2009
After the grim news of a bankruptcy filing this weekend by corpora ...
- DirecTV, Dish Best Way To Reach Sports Fans
MediaDailyNews, David Goetzl - Friday, December 18, 2009
Marketers looking to reach sports fans could boost ROI by running campaig ...
- Re: Sports Stars, Nike Sticking With 'Strategy That Works'
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
The world's largest sports shoe and clothing business on Thursday pledged ...
- Who's Buying Sports Drinks?
Marketing Daily, - Thursday, December 17, 2009
Top 10 DMAs in which reside adults who imbibed a sports dri ...
- Tiger: From On Par With Jobs To ... Jerry Springer?
Marketing Daily, Karl Greenberg - Thursday, December 17, 2009
Woods needs to be on his best behavior for the next f ...
- Cars.com Pushing Year-End Sports Sponsorships
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
As it preps for its Feb. 7 Super Bowl appearance, Cars.com sa ...
- Dwyane Wade's Sponsors Aren't Perturbed By A Scandal
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
...
- AirTran Sees Slam Dunk With Magic's Howard
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2009
Despite the ongoing sex saga involving Tiger Woods, AirTran's Christopher White sa ...
- Accenture Fails To Be A Tiger
Marketing Daily, Drew Neisser - Wednesday, December 16, 2009
After six years of riding on the coattails of the world's greate ...
- Globetrotters, HoJo Hotel Dangle A Happy $15K
Marketing Daily, Karl Greenberg - Tuesday, December 15, 2009
To enter the challenge, people have to submit a video clip ...
- Samsung Adds Blogging To Olympic Games
Marketing Daily, Aaron Baar - Monday, December 14, 2009
To promote the initiative, Samsung will employ online marketing through its Twitt ...
- NBA Sets Sites On India's Love Of Game
Marketing Daily, Karl Greenberg - Monday, December 14, 2009
Sponsored by Reebok and HP, the sites will contain games, video highlight ...
- Go Quality Or Go Home!
Marketing: Sports, Scott Philp - Tuesday, December 15, 2009
Defining the right characteristics, doing your research and watching where the quali ...
- Cablevision Delays MSG Network Spinoff
MediaDailyNews, David Goetzl - Monday, December 14, 2009
Cablevision has bumped its spinoff of its MSG unit into the fir ...