- Mountain Dew Extends Label Art Effort
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
"There's definitely a consistency between the DEWmocracy and Green Label efforts ...
- Visa Finds Success With FIFA Social Media
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2010
To drive additional interest, Visa is holding a promotion on the YouTu ...
- Nintendo Takes On World Cup With Wii Summer Games
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Barry Janoff writes that Nintendo is going up against the World C ...
- 'Rush' Job: NFL, Nickelodeon Team For Series
MediaDailyNews, David Goetzl - Tuesday, June 29, 2010
Viacom and the NFL will debut a series of animated shorts th ...
- Sports Leagues That Nix Instant Replay Risk Losing Fans -- And Credibility
TV Watch, Wayne Friedman - Wednesday, June 30, 2010
Sports organizations like FIFA, the worldwide soccer organization, have been against usi ...
- No Effort Too Small In Coca-Cola's Largest-Ever Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
As part of its largest-ever marketing campaign ever, across 160 countries, Coca-Co ...
- The Future Of Sports Content Online
Marketing: Sports, David Nemetz - Tuesday, June 29, 2010
As the sports content category undergoes significant changes, the winners and lose ...
- ESPN Launches Summer X Games Campaign
MediaDailyNews, Karl Greenberg - Monday, June 28, 2010
ESPN is launching a new campaign today as it prepares for t ...
- USA/Ghana Match Breaks TV Record
MediaDailyNews, Wayne Friedman - Monday, June 28, 2010
Nielsen confirmed that final ratings of Saturday's USA-Ghana soccer match make ...
- Who Goes Bowling?
Marketing Daily, - Monday, June 28, 2010
Top 10 DMAs in which reside adults who went bowling in t ...
- Wheels of Fortune: Versus' Tour de France Nets Bigger Ad Packages
MediaDailyNews, Wayne Friedman - Friday, June 25, 2010
Building on a vast improvement in ratings of a year ago, Vers ...
- Web Caught Up In World Cup Mania
Online Media Daily, Mark Walsh - Friday, June 25, 2010
You know soccer has hit the big time in the U.S. wh ...
- General Mills' Wheaties Fuels Ironman Triathlon
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
General Mills said it has signed a deal making its Wheaties Fu ...
- Nissan, Lance Armstrong Ride Hand-In-Hand
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
The effort for the car, which goes on sale in late fal ...
- ESPN Names Sponsors, SNL's Meyers For ESPY
MediaDailyNews, David Goetzl - Thursday, June 24, 2010
Castrol, which had prominent on-field signage during the World Cup this wee ...
- How Adidas Is Fighting To Win World Cup Battle Of The Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
In a Q&A with Barry Janoff, Adidas' soccer brand manager Molly Maixn ...
- Nike Cites Strategy In Reporting Its Strength
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2010
"I said a year ago that Nike is not a 'wait a ...
- Who Watches The Belmont Stakes?
Marketing Daily, - Wednesday, June 23, 2010
The Top 10 DMAs in which reside adults who watched the Belmo ...
- Widow Of Pro Wrestler Sues WWE, The McMahons
Marketing Daily, - Tuesday, June 22, 2010
"In the 11 years since Owen's tragic and avoidable death, I ha ...
- Subway Sponsors Little League Charity Tour
Marketing Daily, - Tuesday, June 22, 2010
During the tour, baseballs designed by Little Leaguers are autographed by celebritie ...
- Telemundo To Carry NFL Game in September
MediaDailyNews, David Goetzl - Tuesday, June 22, 2010
Telemundo will capitalize on its position within NBC Universal to carry ...
- Nike Swings Corporate Deal With McEnroe
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
...
- Adidas Says World Cup Already A Winner
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"All of the investment the big-name brands have made in the la ...
- Pro Sports In Vegas: Gambling Or Strong Bet?
Marketing: Sports, Barry Janoff - Tuesday, June 22, 2010
Mickey Mantle and Willie Mays were retired from baseball in 1983 wh ...
- Tiger's Lost Endorsements Cost IMG $4.6 Million In 2009
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
CNBC sports business reporter Darren Rovell got his hands on a confidenti ...
- Progressives' Sponsorship Puts A New Spin On Bike Rally
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
...
- Kia Turning Attention To Digital, Mobile
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobi ...
- NBC To Broadcast Rugby World Cup
MediaDailyNews, - Friday, June 18, 2010
The Rugby World Cup will be broadcast on U.S. network television f ...
- Lakers Beat Celtics, NBA Slam Dunks Finals Ratings
MediaDailyNews, Wayne Friedman - Friday, June 18, 2010
The Los Angeles Lakers beat their archrival Boston Celtics to win t ...
- Pepsi Uses Sports To Drive Refresh Project
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
Barry Janoff talks to Jeff Dubiel, Pepsi vp-sports marketing, about the company ...