Wheaties Fuel will support its role with the
Ironman Triathlon with national TV, print and online advertising. The brand will also have such onsite activation at upcoming Ironman and Ironman 70.3 events as signage, sampling stations and a
presence at the finish line "to help loved ones encourage their winners through the finish."
Wheaties Fuel joins other Ironman Triathlon marketing partners including Ford Motor Co., PowerBar, Timex and Gatorade. Media partners include NBC Universal's roster of networks.