- General Motors' Cadillac Is Back At The Track
Marketing Daily, Karl Greenberg - Monday, December 13, 2010
The luxury brand will race its V-Series performance sports cars in t ...
- My End-Of-Year List: Three Words To Live By
Marketing: Sports, Jon Last - Tuesday, December 14, 2010
At age 10, I was on a baseball team that was behi ...
- ESPN Acquires PVI Technology
MediaDailyNews, David Goetzl - Monday, December 13, 2010
ESPN has acquired the bulk of intellectual property rights held by P ...
- Fantasy Media
Notes from the Digital Frontier, Bobby - Tuesday, December 7, 2010
My guilty pleasure is fantasy football. I check my fantasy team ...
- PGA Boots Delta, Welcomes United
Around the Net In Brand Marketing, Nina Lentini - Friday, December 10, 2010
Delta, which has been the PGA Tour's official airline for about ...
- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- Tim Hortons Signs Multi-Year Deal With NHL
Marketing Daily, Tanya Gazdik - Thursday, December 9, 2010
The quick service restaurant chain, founded in 1964 by NHL hall-of-famer T ...
- Visa Launches New Facebook Promo
Marketing Daily, - Thursday, December 9, 2010
Through Jan. 9, fans are invited to enter the sweepstakes up ...
- ESPN Shoots Marquee Teams In NCAA Doubleheaders
MediaDailyNews, David Goetzl - Thursday, December 9, 2010
The days of top college basketball teams avoiding tough competition early ...
- Greyhound, Harlem Globetrotters Ink Deal
Marketing Daily, - Wednesday, December 8, 2010
Greyhound Bus Lines has signed a first-time, three-year deal making Greyhound Lin ...
- United, Continental Partner With PGA
Marketing Daily, - Wednesday, December 8, 2010
United Continental Holdings, Inc. and the PGA Tour have entered into ...
- Verizon Adds Three Spanish Networks
MediaDailyNews, - Wednesday, December 8, 2010
Verizon is adding two music and one sports channel to packages wi ...
- Simmons Hits The NBA Booth
MediaDailyNews, - Wednesday, December 8, 2010
ESPN.com columnist Bill Simmons, who has written a tome on basketball a ...
- Fortune Brands Plans To Split Company Into Three Units
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
Fortune Brands is expected to announce today the break-up of its compa ...
- NHL's Alex Ovechkin Joins Gillette Brand Ambassador Roster
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
Procter & Gamble has signed the ice hockey star who plays f ...
- ESPN Launches Site For Women
Around the Net In Media, Fern Siegel - Tuesday, December 7, 2010
Do women need their own place on the Web to follow sport ...
- Final Five: Foxwoods Gets Exclusive At MSG
Marketing Daily, Karl Greenberg - Wednesday, December 8, 2010
Besides arena signage, in-game promotions and features, and outdoor visibility on t ...
- Cisco, NHL Renew Partnership
Marketing Daily, - Tuesday, December 7, 2010
In addition to providing its TelePresence video collaboration system to league offic ...
- Procter & Gamble Signs Ovechkin For Russian Push
Marketing Daily, - Tuesday, December 7, 2010
Svetlana Stishkova, Gillette Marketing Director, Russia said, in a statement that t ...
- Hyundai Signs Extended Global FIFA World Cup Deal
Marketing Daily, - Tuesday, December 7, 2010
The additional eight year extension will give Hyundai sponsorship rights to a ...
- Cisco, NHL Team For Flip Video
MediaDailyNews, - Tuesday, December 7, 2010
Cisco's Flip Video and the National Hockey League team up to off ...
- The Russians Are Here And The Nets Are Coming!
Marketing Daily, Karl Greenberg - Monday, December 6, 2010
Fred Mangione, SVP of ticket sales and marketing for the Nets, tel ...
- NHL Launches Campaign For Winter Classic
Marketing Daily, - Monday, December 6, 2010
The National Hockey League (NHL) and NBC Sports on Sunday night launch ...
- Vick Proves Yet Again That Sports Fans Have Memories Like Goldfish
Marketing: Sports, Darren Marshall - Tuesday, December 7, 2010
How many times over the past few years have we seen athlet ...
- Universal Sports to Air Rugby 'Sevens World Series'
Around the Net In Media, Fern Siegel - Sunday, December 5, 2010
NBC's Universal Sports channel will air action from rugby's 2010-2011 HSBC Seve ...
- Open Letter To Tony Post, CEO, Vibram FiveFingers USA
Marketing Daily - Top of the News, Thom Forbes - Monday, December 6, 2010
Dear Mr. Post: I've purchased two pairs of Vibram FiveFingers in rece ...
- Study Finds Silver Lining In Nike's Decision To Stand By Tiger Woods
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
Although the sex scandal created by the golfer hurt his own abili ...
- EA Sports' NBA Jam Goes Back To The Future
Marketing Daily, Aaron Baar - Thursday, December 2, 2010
"Social media has become a bigger part of what everyone's doing, a ...
- CBS Hires Berson To Lead College Sports Net
MediaDailyNews, David Goetzl - Thursday, December 2, 2010
David Berson, a widely respected executive who has had a long tenu ...
- Sony TV Exec Departs For ESPN
Around the Net In Media, Fern Siegel - Wednesday, December 1, 2010
ESPN has poached Sony Pictures Television's exec Ross Hair to become i ...