- UPMC'S Sports Medicine Concussion Program Launches National Campaign
Marketing Daily, Karl Greenberg - Friday, October 31, 2014
The digital component at ReThinkConcussions.com delves into concussion issues, symptoms, risks a ...
- WWE Network Slammed For Weak Growth
MediaDailyNews, Wayne Friedman - Friday, October 31, 2014
Launching a new premium video platform can turn out to be o ...
- Telemundo Gets Spanish-Language Rights To World Cup
MediaDailyNews, Erik Sass - Friday, October 31, 2014
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FI ...
- Today's News Is All About 'Technology And Stuff'
Marketing Daily - Top of the News, Thom Forbes - Friday, October 31, 2014
No, we're not talking about Apple or Amazon or Big Data ...
- World Series Performance Hits Home Run In Final Game
MediaDailyNews, Wayne Friedman - Thursday, October 30, 2014
Suffering through the first six games of historically low-rated World Series gam ...
- Sky Invests In American Sports YouTube Channel
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
BSkyB has invested $7m (GBP4.3m) in Whistle Sports, an American start-up th ...
- Sainsbury's Substitute Beckham For Daniel Sturridge
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Sainsbury's will replace David Beckham as brand ambassador for its Active Ki ...
- Upon LeBron's Return Tonight, Nike's Emotional Ad For Cleveland
Around the Net in Video, P.J. Bednarski - Thursday, October 30, 2014
For LeBron James' pre-game huddle pep talk, it turns out he's rallyi ...
- Fantasy App Makes Subdued, Bewigged Nash An MVP
Marketing Daily, Aaron Baar - Thursday, October 30, 2014
For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-ti ...
- With Myriad Partnerships, Mazda Is Always On
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
Mazda is not spending lots more money than it did last yea ...
- Networks Push Live Sports, 'Football' Scores For CBS
MediaDailyNews, Wayne Friedman - Wednesday, October 29, 2014
Although much has been made of TV networks amping up their li ...
- Kia Touts Luxury K900 With New NBA Deal
Marketing Daily, Karl Greenberg - Tuesday, October 28, 2014
Its first move to align luxury with hoops was to tap Clevela ...
- Little-known Smartphone ZTE Hopes To Become Very Known With Knicks Deal
Marketing Daily, Karl Greenberg - Monday, October 27, 2014
The deal -- designed to boost the company's profile while aligning ...
- Is Rugby The New Soccer For U.S. Fans, Marketers?
Marketing: Sports, Barry Janoff - Tuesday, October 28, 2014
On TV, "Orange is the New Black." In the U.S., rugby m ...
- CBC Cuts Staff, Faces Scandal
MediaDailyNews, Erik Sass - Monday, October 27, 2014
The media upheaval north of the border continues with the news th ...
- The 2 Worlds of Beacons
MobileShopTalk, Chuck Martin - Monday, October 27, 2014
So many beacons, so little time. It seems that almost every d ...
- CineSport Will Curate, Distribute Sports Content For Anthem Media's Fight, Fantasy Properties
Online Video Daily, P.J. Bednarski - Monday, October 27, 2014
The arrangement lets CineSport provide exposure of material from the Anthem sit ...
- Poland Spring Runs Video Campaign for NYC Marathon
Marketing Daily, Karlene Lukovitz - Thursday, October 23, 2014
The brand's marketing program includes a Yankees sponsorship, and an ongoing relationsh ...
- AutoTrader Inks 360-degree Extension With NBA
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2014
Jessica Stafford, VP of consumer marketing for Cox Automotive, owner of AutoTrade ...
- Americans Sick Of Gossip, Sports In News Coverage, Want More Substance
MediaDailyNews, Erik Sass - Tuesday, October 21, 2014
If you think some topics receive way too much attention in ne ...
- Are Wearables Becoming The Not-So-Secret Weapon In Sports Performance?
Marketing: Sports, Jim Yang - Tuesday, October 21, 2014
There's no denying that wearable technologies and fitness go hand in glov ...
- Talk Nerdy To Me
Marketing Daily, Erik Muendel - Friday, October 17, 2014
How metrics and analytics dominated this week's Sports Marketing Symposium. ...
- Heineken Signs Long-Term Soccer Pact
Marketing Daily, Tanya Gazdik - Thursday, October 16, 2014
"Heineken is dedicated to engaging fans with unique experiences in a w ...
- Kia Taps LeBron James As Luxury Ambassador
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
Kia isn't the first brand that springs to mind as needing ...
- Burger King's Hirschhorn Talks Media Strategy At Sports Marketing Symposium
Marketing Daily, Karl Greenberg - Tuesday, October 14, 2014
Eric Hirschhorn, CMO of Burger King, said the learning curve has be ...
- Heineken Sponsors Major League Soccer
MediaDailyNews, Erik Sass - Tuesday, October 14, 2014
As with so many spectator sports, soccer and beer just seem ...
- Fans Connect With Other Fans And Brands On Social
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
On a sports-related basis (versus the average fan) NCAA football fans a ...
- From The 'Me' Generation To The 'Pay Attention to Me' Generation
Marketing: Sports, Jon Last - Tuesday, October 14, 2014
Last month in this space, I spoke to a need for spor ...
- The 'Value' of A TV Image May Not Be Cash
TV Watch, Wayne Friedman - Tuesday, October 14, 2014
Some former NFL players want compensation from the league for using vid ...
- Pirates Cost Sports Leagues Millions With Illegal Online Telecasts
Around the Net in Video, P.J. Bednarski - Monday, October 13, 2014
Every major sport is being picked off by online pirates around t ...