- Under Armour Signs Andy Murray In $23 Million Deal
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2014
The addition of Murray, the No. 1 tennis player in the U. ...
- NEW! Gatorade Turns 50
Out to Launch, Amy Corr - Wednesday, December 31, 2014
Los Cabos rebuilds following devastating hurricane. Ears get exercise in Sony Cana ...
- Ford Launches Biggest Ever Truck Campaign For 2015 F-150
Marketing Daily, Karl Greenberg - Tuesday, December 30, 2014
The effort, including a comprehensive media buy on Fox news and sport ...
- The NFL In 2025: Behemoth Or Niche Sport?
Marketing: Sports, Gordon Plutsky - Tuesday, December 30, 2014
Mark Cuban caused a stir last March declaring the NFL would implo ...
- Led By Jordan, Pricey Basketball Sneaks Fly Off Shelves
Marketing Daily, Sarah Mahoney - Sunday, December 28, 2014
Propelled by the introduction of the Air Jordan 11 "Legend Blue," wi ...
- NFL Clips Come To Facebook, Sponsored By Verizon
Around the Net in Video, P.J. Bednarski - Wednesday, December 24, 2014
Don't be surprised if you see NFL highlight videos--on Facebook. The leag ...
- L.A. Marathon Looking To Lace Up Brand Partners For '15
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2014
The race organization hired Mark Scoggins this year as VP of busine ...
- Should The U.S. Spend Gold To Get The Gold?
Marketing: Sports, Barry Janoff - Tuesday, December 23, 2014
As we prepare to welcome in 2015, some people already are prepari ...
- Subway Ads React To Liverpool FC Substitutions
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Subway is stepping up its sponsorship activity at Liverpool FC, with n ...
- Cleveland Cavs Install Social Media Displays
The Social Graf, Erik Sass - Friday, December 19, 2014
Whether you're watching at home or at the arena, spectator sports a ...
- Coca-Cola Signs Up As Rugby World Cup 2015 Sponsor
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Coca-Cola has signed up as official sponsor of the 2015 Rugby Wor ...
- BT Adds SkySports 1 and 2 To YouView
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
BT has bolstered its YouView sport offering by adding both Sky Spor ...
- The Reality Behind Daily Fantasy Sports
Marketing: Sports, Jim Yang - Tuesday, December 16, 2014
It's an imaginary game that requires real-world skills. The game is Fanta ...
- Premier League To Introduce Friday Night Games For TV
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
The Premier League is to introduce regular Friday night live matches a ...
- Why Social Video Is The Real Winner Of Massive TV Sports Deals
Video Insider, Jack Hanlon - Monday, December 15, 2014
In October, ESPN, TNT and the NBA announced a nine-year deal wor ...
- Vizio Aims To Hack The Fiesta
Marketing Daily, Aaron Baar - Tuesday, December 9, 2014
Under the banner of "This Is How We Fiesta," Vizio is offeri ...
- Sponsors Sign On For Special Olympics World Games In Los Angeles
Marketing Daily, Karl Greenberg - Monday, December 8, 2014
The event will bring 7,000 athletes and 3,000 coaches from 170 countri ...
- Requiem For A 'Light Weight'
Marketing: Sports, Jon Last - Tuesday, December 9, 2014
I'm too young to remember the movie "Requiem for a Heavyweight," b ...
- Fallon To Help Big Ten Network Boost Its National Profile
MAD, Larissa Faw - Friday, December 5, 2014
BTN wants be recognized as a national network by both diehard fa ...
- Snickers Returning To The Super Bowl
Marketing Daily, Karlene Lukovitz - Friday, December 5, 2014
The new 30-second spot will continue the brand's "You're Not You Wh ...
- NEW! Emmitt Smith Signs Fan Tweets For XFINITY Sports' #SignMyTweet
Out to Launch, Amy Corr - Friday, December 5, 2014
Given the digital age that we live in, things like autograph signin ...
- Sky Sells Gambling Division
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Sky has sold a controlling stake in its gambling Web site S ...
- Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola has appointed a group of WPP agencies to handle its communicatio ...
- Quitting FIFA Just Got Easier With UEFA's Nations League
London Blog, Sean Hargrave - Friday, December 5, 2014
If brands are looking to ditch FIFA, then UEFA has just giv ...
- Is FIFA Damaged Goods For Sponsors Of The Beautiful Game?
Marketing: Sports, Maarten Albarda - Friday, December 5, 2014
It has been an ugly year for sports governing bodies. ...
- Baylor's PR Push For Football Playoffs: No Amateur Effort
TV Watch, Wayne Friedman - Thursday, December 4, 2014
Nothing conveys "the honorable pursuit of excellence in college athletics" more th ...
- Digital Subscriber Increases Offset Print Decline At 'The Times' And 'The Sunday Times'
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
The publisher of "The Times" and "The Sunday Times" made an operati ...
- Nissan Returning To Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, December 2, 2014
The bigger picture is Nissan's "Big Moments" strategy of buying into maj ...
- Legalized Sports Gambling? A Sure Bet
Marketing: Sports, John Rowady - Tuesday, December 2, 2014
Last month, NBA Commissioner Adam Silver added a new job title ...