- IndyCar, USA Today Sports Media Group Ink Official Marketing Relationship
Marketing Daily, Karl Greenberg - Thursday, February 26, 2015
C.J. O'Donnell, Hulman Motorsports CMO, says that, to be clear, it isn ...
- 'Selling Fun' To Sports Fans In The Digital Era
Marketing: Sports, Bruce Friend - Friday, February 27, 2015
The goals of successful major league sports franchises are simple: win gam ...
- Lucozade Appoints AnalogFolk To Digital Account
Around the Net In MAD London, Sean Hargrave - Thursday, February 26, 2015
Lucozade, the soft drinks brand, has appointed AnalogFolk to handle its ...
- Asics Goes Grandeur With Real Runners, Hobbit Scenery
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2015
Asics' new ad starts with a lone runner, who sounds a ram ...
- More Sports Leagues Taking Web-First Approach
Around the Net In Media, Gavin O'Malley - Wednesday, February 25, 2015
It might not be for the N.F.L., but an increasing number ...
- Oakley Inspires With Soaring Obsessives
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2015
Running in 22 countries, the effort is themed "One Obsession," and t ...
- LG To Help NCAA 'Do Game Day Right' Until 2018
Marketing Daily, Aaron Baar - Tuesday, February 24, 2015
"We both inspire and we both believe in excellence," LG's Michelle Donov ...
- Wiggle Cycling Brand Picks Total Media In Competitive Pitch
Around the Net In MAD London, Sean Hargrave - Tuesday, February 24, 2015
Total Media has been tasked with growing Wiggle's brand awareness among n ...
- When Athletes Can't Join 'Em, They Try To Beat 'Em
Marketing: Sports, Barry Janoff - Tuesday, February 24, 2015
During Super Bowl XLIX, Marshawn Lynch of the Seattle Seahawks showed h ...
- A-10, 160over90 Celebrate Student-Athletes
MAD, Larissa Faw - Friday, February 20, 2015
Last year the conference promoted its schools with a basketball-centric campaign duri ...
- Chevrolet Stays On Top Of Racing With New Daytona 500 Ads
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
The automaker is represented at the Daytona 500 by Jeff Gordon a ...
- Why Sports Teams Should Move On
TV Watch, Wayne Friedman - Monday, February 23, 2015
Pick up and move to a bigger market if you are wi ...
- Sportsbet, Naked Communications Seek 'Missing Balls'
MAD, Larissa Faw - Thursday, February 19, 2015
Last week, mysterious posters began appearing around Melbourne asking anyone who h ...
- Under Armour Lands 'The Greatest,' Signs Muhammad Ali
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2015
"Ali is so much more than an athlete," says Barry Janoff, executi ...
- Runners, Are You Faster Than An Amur Tiger?
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2015
Admit it. You don't just think you're fast, you think that ...
- The Chase For ROI In Sports
Marketing: Sports, Seth Leeds - Thursday, February 19, 2015
We can't fault you; we've all been trained to do it. ...
- NEW! Adidias To Athletes: Your Moment Is Now. 'Take It.'
Out to Launch, Amy Corr - Wednesday, February 18, 2015
180LA launched a global 60-second spot for adidas sports performance. "Take I ...
- Golf's European Tour Seeks New Creative Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
The European Tour is preparing to review its creative account, after Saatc ...
- Derek Jeter's New Site And AOL Are Now Teammates
Around the Net in Video, P.J. Bednarski - Tuesday, February 17, 2015
Jeter's PlayersTribune.com site has a new content launch and distribution partnership wi ...
- Horizon's Scout Unit Scores Schneider Electric Sports Marketing Consultancy
MAD, Larissa Faw - Monday, February 16, 2015
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketi ...
- Oakley Launches Global 'Obsession' Campaign With Athletes
Marketing Daily, Karl Greenberg - Monday, February 16, 2015
Action-gear company Oakley is launching a global digital push, "One Obsession," who ...
- Jamie Foxx, Kevin Plank Present Under Armour Global Campaign
Marketing Daily, Karl Greenberg - Monday, February 16, 2015
"Book of Will" is a set of short films with an underdog-as-Ubermens ...
- Adidas Launches New Campaign, Jordan Joins All-Star Weekend Fray
Marketing Daily, Karl Greenberg - Friday, February 13, 2015
In sports, yesterday's screwup or success doesn't matter, because anything can happ ...
- Durant Makes The Case For Sprint
Marketing Daily, Aaron Baar - Sunday, February 15, 2015
Tracy Palmer, director of Sprint brand and advertising, tells "Marketing Daily:" "Wh ...
- NBA, Knicks, And Brands Mix It Up In New York For All-Star Weekend
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2015
Anheuser-Busch, official spirits partner, and a sponsor of Madison Square Garden, ge ...
- Marriott Teams Up With Skype For England Rugby Fan Competition
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Marriott Hotels has kicked off a campaign across Microsoft's Skype aimed ...
- How Many Kids' Kits Will GBP5bn Buy? Premier League Must Learn Marketing Is Now Philanthropy.
London Blog, Sean Hargrave - Wednesday, February 11, 2015
If the future of marketing really is all about philanthropy, then t ...
- Sqor Sports Connects Athletes To Fans, Brett Favre's On The Team
The Social Graf, Erik Sass - Wednesday, February 11, 2015
It's hard to think of anything better suited to social media th ...
- Kelvin McKenzie Bidding To Launch New Sports Radio Station
Around the Net In MAD London, Sean Hargrave - Tuesday, February 10, 2015
Former "Sun" editor Kelvin MacKenzie is bidding to run a new nation ...
- CE, Telecom Category Leaders Hold Emotional Sway
Marketing Daily, Aaron Baar - Tuesday, February 10, 2015
When it comes to electronics and telecommunications, the category leaders are al ...