• by Sarah Mahoney  @mahoney_sarah, February 24, 2015

In a salute to its crew of more than 400 detail-obsessed athletes, Oakley’s latest campaign follows them as they do their work, on skateboards, snowboards, waves and cricket pitches. Running in 22 countries, the effort is themed “One Obsession,” and the ads — from Eleven — invite viewers to celebrate their own obsessions, sharing the place where it lives with the #liveyours hashtag.