- Rise Of The 'Super Viewer'
Around the Net in Video, P.J. Bednarski - Wednesday, September 30, 2015
comScore has identified certain viewers who have a massive cross-platform interest ...
- FanDuel, DraftKings Battle For Fantasy Sports Biz
MediaDailyNews, Erik Sass - Tuesday, September 29, 2015
Fantasy sports have become big business and two rival companies, FanDuel a ...
- The Key To Fantasy (Football)
Marketing Daily, Karl Greenberg - Monday, September 28, 2015
At an Advertising Week discussion on Monday, Matthew Berry, senior fantasy analy ...
- Mobile Playing The Lead Role In Nike's ECommerce Drive
Around the Net In MAD London, Sean Hargrave - Monday, September 28, 2015
Nike says its attempts to create a premium experience online are payi ...
- TV Sports May Lure Cord-Cutters Back
MediaDailyNews, Wayne Friedman - Friday, September 25, 2015
Cord-cutters -- those who drop traditional pay TV providers -- can ...
- NEW! Nike Running Ad Pays Tribute To Last-Place Marathon Finishers
Out to Launch, Amy Corr - Friday, September 25, 2015
As a marathon runner, I found this ad for Nike Running ...
- RFU Partners With Vice To Counter Rugby's Public School Image
Around the Net In MAD London, Sean Hargrave - Friday, September 25, 2015
The RFU is hoping to use increased interest in rugby around t ...
- Sports Illustrated Films Launches
Publishers Daily, Erik Sass - Thursday, September 24, 2015
Time Inc.'s video division is mounting a big sports video push, beginni ...
- O2 And Vauxhall Sign Up To Channel 4's Personalised 'Ad Journey'
Around the Net In MAD London, Sean Hargrave - Thursday, September 24, 2015
Channel 4 has signed up O2 and Vauxhall as the first partne ...
- Now DraftKings Lets You Pick An Online Gaming Team
Around the Net in Video, P.J. Bednarski - Thursday, September 24, 2015
Beginning next month, DraftKings is adding competitive video gaming — commonly referr ...
- American Family Insurance Enlists Sports Stars
Marketing Daily, Tanya Gazdik - Thursday, September 24, 2015
"Dreams with the right amount of support and championing turn into icon ...
- Former PepsiCo Exec Storms Named CMO, NBC Sports Group
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2015
NBC Sports Group is getting a new marketing chief: PepsiCo marketing executi ...
- Everyone Can Be Dick Vitale, Thanks to Fancred
The Social Graf, Erik Sass - Wednesday, September 23, 2015
Are you more a "color" commentator or a play-by-play person? Do y ...
- Gumtree Ad Spend Shoots Up 40% As Sponsorships Reach Out To Men
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
Having recently inked its largest ever sponsorship deal with BT Sport ...
- Admiral Releases Flashmob Video Of Its Choir Singing Welsh National Anthem
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
Admiral, the insurance company and shirt sponsor of the Welsh rugby tea ...
- Rugby Cup Gets An App From Omnigon
Online Video Daily, P.J. Bednarski - Tuesday, September 22, 2015
Digital consultants Omnigon last week released its 2015 Rugby World Cup mobi ...
- Whistle Sports Put Its Millennial Spin On Soccer
VidBlog, P.J. Bednarski - Tuesday, September 22, 2015
Whistle Sports Networkis a sports video purveyor that knows the score, b ...
- ITV To Bid Against BBC For Olympics
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
ITV will compete with the BBC to broadcast the Olympics after t ...
- DraftKings, FanDuel Spend Millions On Ads
Around the Net in Mobile, Gavin O'Malley - Monday, September 21, 2015
How much are DraftKings and FanDuel spending to blanket the airwaves wi ...
- Snapchat Kicks Off NFL Deal
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 18, 2015
Appealing to a broader audience, Snapchat just entered into a one-year conte ...
- Lacklustre Rugby World Cup Buildup Means Brands Must Inspire Passion
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
For an event that over the next 6 weeks will bring ov ...
- KBS Launches New Unit For Sports, Entertainment
MAD, Larissa Faw - Thursday, September 17, 2015
The division will be housed both within KBS Toronto and KBS N ...
- Live Streaming Is No Game Changer
VidBlog, P.J. Bednarski - Friday, September 18, 2015
New data from Hub Research shows how dramatically online viewing habits a ...
- Adidas Calls Global CRM Pitch
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Adidas is looking for an agency to help engage existing customers a ...
- This Isn't Fantasy: DraftKings, Etc., Double Down On Ad Spend
TV Watch, Wayne Friedman - Thursday, September 17, 2015
Hey, DraftKings, how much fantasizing do you think I do anyway? You' ...
- BBC Wins Back Rights To Super Bowl
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
The BBC has agreed to a two-year deal with the NFL ...
- Robinsons In Pole Position For Wimbledon Sponsorship Activity
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Robinsons has been crowned the winner of best sports sponsorship for i ...
- Cheating Scandals Won't Deflate NFL's Position As TV's Top Draw
TVBlog, Adam Buckman - Thursday, September 10, 2015
Another NFL season will kick off tonight, featuring the team and st ...
- O2 Releases "Make Them Giants" Rugby World Cup Video For England
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
O2 is releasing a rousing animated film urging people to get behi ...
- Sports TV Advertising Grows On Broadcast, Cable
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2015
Traditional TV networks' growing dependence on sports programming continues. Broadcast TV spor ...