- NBC Partners With Snapchat To Promote Summer Olympics To Millennials
Mobile Marketing Daily, Gavin O'Malley - Friday, April 29, 2016
Snapchat has scored a partnership with NBC to show highlights from t ...
- Lexus Sponsors Culinary, Cycling Event
Marketing Daily, Tanya Gazdik - Thursday, April 28, 2016
"These are passion points for our customers and this event allows ...
- P&G Celebrates Strong Mothers In Olympic Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
Procter & Gamble is honouring the emotional strength involved in motherhood ...
- Hyundai Looks To The Future With Draft Day 2031 Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2016
The campaign is targeted at NFL fans and their families, specifically tho ...
- Elders Named Group Publisher For Sports Illustrated Group
Publishers Daily, Sara Guaglione - Wednesday, April 27, 2016
Brad Elders has been named group publisher for Time Inc.'s Sports Illustrat ...
- Twitter Wants More Than NFL Connection
Around the Net in Video, P.J. Bednarski - Wednesday, April 27, 2016
Twitter CFO Anthony Noto says Twitter is trying to make deals wi ...
- Association Enlists Celebrity Golf Enthusiasts For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 26, 2016
The effort includes a commercial with golf-loving celebrities such as Charles Barkle ...
- Orange Will Turn Attention To Fans In Euro 2016 Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, April 26, 2016
Uefa Euro 2016 will mark the fifth major international football competition ...
- Mountain Dew Enlists NASCAR Stars For Promo
Marketing Daily, Tanya Gazdik - Monday, April 25, 2016
"NASCAR is a great fit for Dew because we each have ...
- MasterCard, MLB Expand Partnership
Marketing Daily, Tanya Gazdik - Sunday, April 24, 2016
"Baseball is a passion for so many and through our partnership wi ...
- Giants, A's Battle It Out On The Airwaves
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 22, 2016
The Giants and A’s are in the forefront of Major League Baseba ...
- BT Sport Considers YouTube Live Streaming Of Champions League Final
Around the Net In MAD London, Sean Hargrave - Friday, April 22, 2016
BT Sport has revealed that it is considering live streaming the Champio ...
- Land Rover Renews Rolex Kentucky Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, April 20, 2016
Land Rover North America is returning for the the seventh year ...
- Under Armour Warns Lack Of Female Engagement Is Due to 'Lazy Storytelling'
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
Brands need to up their game when it comes to storytelling ...
- NEW! Nike Golf To Rory McIlroy: 'Enjoy The Chase'
Out to Launch, Amy Corr - Tuesday, April 19, 2016
Golf ads for casual players. Kobe Bryant says goodbye. Let's launch! ...
- NEW! Players Will Do 'Anything For Golf' In Golfsmith Ad
Out to Launch, Amy Corr - Friday, April 15, 2016
Finally, a golf ad I can relate to. Golfsmith launched a ...
- NBA Scores Big TV Ad Gains
Television News Daily, Wayne Friedman - Friday, April 15, 2016
National TV advertising revenue for the just-completed 2015-2016 NBA regular season witness ...
- Easy NBA Layup: More Brand Entertainment Screen Time For Live Sports
TV Watch, Wayne Friedman - Monday, April 18, 2016
What will a two-and-a-half-inch square patch of advertising on the NBA basketba ...
- NEW! Kobe Bryant Conducts A Choir Of Haters In Retirement Ad For Nike
Out to Launch, Amy Corr - Thursday, April 14, 2016
To celebrate Kobe Bryant's retirement, Nike Basketball gathered all his haters ...
- BA Signs Team GB Deal Ahead Of Rio 2016
Around the Net In MAD London, Sean Hargrave - Thursday, April 14, 2016
British Airways has signed up as the official airline partner of t ...
- FA Cup To Remain On BT Sport And BBC Until 2021
Around the Net In MAD London, Sean Hargrave - Wednesday, April 13, 2016
The BBC and BT Sport have extended their deal to air t ...
- Golfsmith's New Ad/Marketing Strategy
MAD, Larissa Faw - Tuesday, April 12, 2016
The specialty retailer is broadening its target and trying to reach casu ...
- NCAA Extends March Madness For CBS, Turner With Higher License Fee
Television News Daily, Wayne Friedman - Tuesday, April 12, 2016
The eight-year, $8.8 billion extension of the deal, which includes TV a ...
- Is March Madness The New Super Bowl?
Video Insider, Brian Shin - Wednesday, April 13, 2016
TV ad spend on basketball's March Madness is second only to football ...
- Saatchi Preps Major New Campaign For Tecate Beer
MAD, Larissa Faw - Monday, April 11, 2016
The 39-week campaign features boxer Canelo Avarez, the first time the Mexic ...
- End Of An Era: Campaign Highlights Braves' Glory Days At Turner Field
MAD, Larissa Faw - Friday, April 8, 2016
This is the last season the Atlanta Braves are playing at Turn ...
- Team Loyalty Big For Cards, Giants, Dodgers
Marketing Daily, Nina Lentini - Sunday, April 10, 2016
Brand Keys' Sports Fan Loyalty Index, which measures all teams in t ...
- Twitter's NFL Deal Not Much Of A Game Changer
Around the Net in Video, P.J. Bednarski - Friday, April 8, 2016
Twitter gets only limited ads to sell; an analyst says Twitter c ...
- IBM Introduces Wearable Apps For The Masters Tourney
Mobile Marketing Daily, Ben Frederick - Thursday, April 7, 2016
IBM is debuting new features for the golf tournament: wearable apps, ...
- Is Broadcast TV Still Better Than Cable - For Sports? It's Complicated
TV Watch, Wayne Friedman - Thursday, April 7, 2016
Even with what many call one of -- if not the be ...