- Fish Where The Fish Are
Engage:Hispanics, Wilson Camelo - Thursday, April 30, 2009
Where I live in the Northeast, supermarket chains have essentially ignored t ...
- True Value Positions Self As 'Hardwarian Master'
Marketing Daily, Aaron Baar - Tuesday, April 28, 2009
"Elevating the role that the True Value associate plays in solving proble ...
- Cancer Center Launches National Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2009
Heather Bunch, group media director at The Richards Group, says that t ...
- KFC Pushing New Grilled Items Once Again
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 28, 2009
Monday was UnFry Day at most KFC restaurants, Brian Quinton reports, wi ...
- GM To Focus On Four 'Keeper' Brands
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
"The objective is not to survive but to develop a plan ...
- 4 Steps To Improved One-To-One Marketing
Marketing Daily, Marcel Holsheimer - Tuesday, April 28, 2009
The Holy Grail of marketing is pinpointing the individual customer so precise ...
- Gillette Is 'Stayin' Alive' With Viral Effort
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
Jon Krevolin, BBDO creative director, says the promotional effort is the wa ...
- The Battle Between Art & The Algorithm
Marketing Daily, Ben Malbon - Monday, April 27, 2009
How a world without surprise presents challenges and opportunities for marketing. ...
- Study Finds Latinas Ambitious, Nurturing
Marketing Daily, Aaron Baar - Friday, April 24, 2009
To reach these consumers, marketers should "tap into these aspirations,"says Telemundo's Jacqueli ...
- Chrysler Bankruptcy Looms; Fiat Also Chatting With GM
Around the Net In Brand Marketing, Thom Forbes - Friday, April 24, 2009
The United Auto Workers union would end up owning a sizable sta ...
- P&G Finds That Cause Marketing Has Many Benefits
Around the Net In Brand Marketing, Thom Forbes - Friday, April 24, 2009
Procter & Gamble's philanthropic efforts under the $100-million-a-year "Live, Learn and Thriv ...
- Hasbro Gets Movies Made By Trusting Hollywood Talent
Around the Net In Brand Marketing, Thom Forbes - Friday, April 24, 2009
Thanks to two upcoming blockbusters -- a "Transformers" sequel and a ...
- Ford Reportedly Wants Dealer Concessions
Marketing Daily, - Thursday, April 23, 2009
The Detroit News reports that Ford wants dealers to make concessions th ...
- Six Small Steps
Marketing Daily, Linda Kaplan Thaler, Robin Koval - Friday, April 24, 2009
In 2009, big has gone bust, and it's time to get sma ...
- Revamped Facebook Pages Aid Branded Apps
Marketing Daily, Mark Walsh - Friday, April 24, 2009
One of the goals of Facebook's most recent redesign was for bra ...
- Ford Seeks Dealer Concessions Worth $600 Million A Year
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
...
- Online Strategy Is Key For Hotels, Firm Finds
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2009
"All they have to do is create easy-to-find search ads to purs ...
- A Shot Across The Bow In The Hybrid Wars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 22, 2009
James R. Healey says the "hybrid war" is officially underway with Toyota ...
- MillerCoors Tweaks Miller Chill
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 22, 2009
...
- Pizza Hut 'Twintern' to Guide Twitter Presence
Marketing Daily, Karlene Lukovitz - Tuesday, April 21, 2009
"The social media interns of today will be the CMOs of tomorro ...
- Chevron Touts Texaco Gas In 'Tex Message' Ads
Marketing Daily, Aaron Baar - Tuesday, April 21, 2009
The campaign will also include print, out-of-home and point-of-purchase materials. A te ...
- Marketers Using Employees In Ads To Humanize Their Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, April 20, 2009
Marketers such as Ford, ExxonMobil, Nationwide Insurance, Verizon and Alabama Power a ...
- Revealed: The Business Secrets Of The Trappist Monks
Around the Net In Brand Marketing, Thom Forbes - Friday, April 17, 2009
About 15 years ago, I wrote a profile about
August "Augie&quo ... - Telemarketer Rule Is Opportunity Knocking
Marketing Daily, Mark Friedman - Friday, April 17, 2009
It offers a strategic opportunity to impact long-term success by enabling mo ...
- Marketers' Dilemma: Miss The Boat Or Sink The Boat?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 15, 2009
James Surowiecki opens his Financial Page column this week with the instructi ...
- 'Sustainability' Gains But Is Mum The Word?
Marketing Daily, Nina Lentini - Monday, April 13, 2009
More than half of corporate marketers and communicators believe that their organizatio ...
- Wasting Money On Advertising
Marketing Daily, Gray Hammond - Thursday, April 2, 2009
Many non-marketers hope that advertising can quickly drive sales. This only wor ...