- New College Ads Use Humor To Find Students
Marketing Daily, Sarah Mahoney - Monday, June 29, 2009
While marketing efforts in the field have typically been pretty pedestrian, so ...
- Unilever, Walmart, P&G Keep Their Focus On The Future
Around the Net In Brand Marketing, Thom Forbes - Monday, June 29, 2009
A growing number of forward-thinking marketers appears to be laying the groundwo ...
- Ford Sees First-Mover Advantage In CARS Program
Marketing Daily, Karl Greenberg - Friday, June 26, 2009
About advertising its "Recycle your Ride" program, Ford's John Felice says, " ...
- If Retail Shelves Seem Bare, That's Because They Are
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
Analysts say that supermarkets, drugstores and discount retailers, who have been expandi ...
- Meijer To Test Smaller Store In Suburban Chicago Market
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
In tune with the smaller-is-beautiful zeitgeist, Meijer -- "the store that sel ...
- Brands That Create Value Are 'Energized'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
For at least five years, the tried-and-true formulas to boost sales a ...
- Branding Starts With Your Employees
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
Whether or not they ride an elevator, your best brand assets wa ...
- Marketers Seek To Be Innovative To Break Through Ad Clutter
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
So reads the headline. "You're seeing a lot of ideas everywhere," Ma ...
- Sprint Gets All Social In Products And Strategy
Marketing Daily, Aaron Baar - Monday, June 22, 2009
"So many people are using these services, to make it easy f ...
- Starbucks Enhancing The Auditory And Olfactory Experience
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 17, 2009
In the face of stiffening competition from "value" competitors such as McDonald ...
- Successful Marketers Learn From Their Global Marketing Mistakes
Around the Net In Brand Marketing, Thom Forbes - Monday, June 15, 2009
There's no perfect way to run a global marketing operation, according ...
- Home Depot Raises Forecasts; Shifts Marketing Strategy
Marketing Daily, Sarah Mahoney - Wednesday, June 10, 2009
"We've reduced the number of SKUs, and increased in-store marketing. And we' ...
- Transition At P&G Will Be Tough For All Involved
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 10, 2009
Business Week's Jena McGregor and Roger O. Crockett tell incoming Procter &am ...
- Recession Stirs Resourcefulness
Engage:Moms, Tina Bronkhorst, Baysie Wightman - Wednesday, June 10, 2009
Outsmarting the economic pinch may be one more item on their alrea ...
- Neiman Marcus Shortens Store Hours
Marketing Daily, - Tuesday, June 9, 2009
Women's Wear Daily reports that luxury retailer Neiman Marcus -- pummeled ...
- Brands Sponsor State Park Guides, Eco-Programs
Marketing Daily, Tanya Gazdik - Tuesday, June 9, 2009
This year's guide is expected to be even more popular since mo ...
- McDonald To Succeed Lafley As P&G's CEO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
Ellen Byron breaks the story that the Procter & Gamble board wi ...
- In Ads, Banks Try the Warm, Cozy Approach
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
Would you believe that there's a real campaign out there for Redne ...
- Agency Sells Self Via Marketing Director's Eyes
Marketing Daily, Karl Greenberg - Friday, June 5, 2009
Charlotte, N.C.-based Boone Oakley, however, has eschewed a traditional web site entire ...
- Department Stores' Downfall: A Branding Crisis
Marketing Daily, Sarah Mahoney - Friday, June 5, 2009
Kendra Wehmeyer, client director of Landor Associates, argues that the reason so ...
- What Ford Needs To Do To Avoid Loans Or Bankruptcy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 2, 2009
Brent Snavely says Ford not only has to wisely manage the $21 ...
- GM Files For Bankruptcy; Hummer Sale Close
Around the Net In Brand Marketing, Thom Forbes - Monday, June 1, 2009
As expected, General Motors filed for bankruptcy this morning in U.S. Bankrupt ...
- Grapes Nuts Reinventing Itself As 'Father Figure Of Cereals'
Around the Net In Brand Marketing, Thom Forbes - Monday, June 1, 2009
For more than a century, Americans have wondered exactly what a "gra ...
- Value Push, IPhone App Among BK's Latest Moves
Marketing Daily, Karlene Lukovitz - Monday, June 1, 2009
The plan calls for shifting more advertising spending to supporting value-priced ite ...