- The Path To Developing Successful New Products
Around the Net In Brand Marketing, Thom Forbes - Monday, November 30, 2009
Businesses with the best new product track records do three things wel ...
- Volkswagen Strives To Be No. 1 Automaker By 2018
Around the Net In Brand Marketing, Thom Forbes - Monday, November 30, 2009
Volkswagen has a plan to be the No 1 automaker in wor ...
- CBS Names NBC's Dan Harrison to New Strategy Post
Around the Net In Media, Joan Voight - Tuesday, November 24, 2009
CBS is hiring Dan Harrison to fill the new post of seni ...
- Mazda Plans To 'Zoom-Zoom' Past Electrics
Marketing Daily, Karl Greenberg - Friday, November 20, 2009
One strategy will involve focusing on solving gasoline-engines' weak points, such ...
- General Motors Rolling Out New Strategy For Auto Shows
Around the Net In Brand Marketing, Thom Forbes - Friday, November 20, 2009
Columnist Tom Walsh writes that upcoming auto shows in Los Angeles a ...
- When Old Tricks Become New Treats
Engage:Millennials, Peter Dunn - Friday, November 20, 2009
Gen Y isn't familiar with layaway's choppy history. This means that t ...
- Let's Eat: 5 Chains Target Nontraditional Retail
Marketing Daily, Karlene Lukovitz - Thursday, November 19, 2009
The joint strategic development initiative will enable the chains to bundle a ...
- O&M Introduce Global Strategy Practice
MediaDailyNews, - Thursday, November 19, 2009
Ogilvy & Mather is launching a global strategy and innovation practice, ...
- VUCA: A New Acronym From Procter & Gamble's CEO
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 19, 2009
VUCA stands for Volatile, Uncertain, Complex and Ambiguous, reports David Holthaus, a ...
- Sell Experiences, Not Products
Engage:Boomers, Jim Gilmartin - Monday, November 16, 2009
As we get older we become more resistant to absolute guarantees ...
- Q&A: Toyota's Bob Zeinstra Looks At Job Ahead
Marketing Daily, Karl Greenberg - Thursday, November 12, 2009
Among his biggest challenges, he says, "You can spend money on product-specif ...
- Comcast Ups Joy To SVP, Strategy
MediaDailyNews, - Wednesday, November 11, 2009
Comcast Corp. has promoted Aljit Joy to senior vice president of strate ...
- How Subway's $5 Footlong Became An Accidental Bonanza
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 10, 2009
Matthew Boyle weaves the tale of Stuart Frankel, a transplanted New York ...