- Pop-Up Power: Retail's Recession Invention
Marketing Daily, Sarah Mahoney - Tuesday, April 27, 2010
Temporary retail locations offer consumers the insider-y thrill of a sample sa ...
- Sony Kicks Off Campaign Featuring Star Products And Celebs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks o ...
- SoBe Using Collaborative 'Workshop' Approach To Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 15, 2010
PepsiCo's SoBe brand team, looking to attract 18- to 29-year-old consumers wi ...
- The 'New Normal' Demands 'Forensic' Marketing Strategies
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 15, 2010
Eric Pearson, CMO for the Americas division of InterContinental Hotels Group, writ ...
- Levi Strauss Reinventing Itself For The Fashion Cognoscenti
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
Levi Strauss is using its strong cash position to burnish its ima ...
- Roller-Skating Carhops Making A Comeback
Around the Net In Brand Marketing, Thom Forbes - Monday, April 12, 2010
"What's got eight wheels and fries?" asks Bruce Horovitz. "A roller-skating carhop ...
- Ford's Truck Guy Focuses On Market Share
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
Doug Scott, Ford's truck group marketing manager, says recent improvement in sal ...
- Toyota Gets Confrontational In Its PR Startegy
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Toyota has toughed its approach to critics in recent weeks, including t ...
- Yahoo: 'Uber Fans' Are Where The Money Is
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
"This represents a significant opportunity for advertisers to leverage the increase ...
- Five Auto Marketing Chiefs Field Questions On Strategy, Future
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Jennifer Rooney and Michael Bush took the occasion of the New Yo ...
- Hyundai 'Movin' On Up' With Equus Intro
Marketing Daily, Karl Greenberg - Thursday, April 1, 2010
Hyundai's investment in Equus is about more than sales of Equus. "T ...