Sony Kicks Off Campaign Featuring Star Products And Celebs
Forbes CMO Network, Monday, April 26, 2010 10:50 AM
Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks off tonight on NBC, Fox and CW with a 30-second TV spot for its Cyber-shot DSC-TX7 digital camera starring country music star Taylor Swift, Laurie Burkitt reports.
The campaign will highlight Sony's prowess in making music and movies, as well as it status as an electronics devices behemoth. "We've had a long-standing history with innovation," says Steve Sommers, Sony Electronic's director of marketing, "and now it's time to call it out."
Read the whole story at Forbes CMO Network »
The campaign will highlight Sony's prowess in making music and movies, as well as it status as an electronics devices behemoth. "We've had a long-standing history with innovation," says Steve Sommers, Sony Electronic's director of marketing, "and now it's time to call it out."
Each ad will feature a Sony-affiliated celebrity pitching a specific product, a new strategy to focus on it most promising devices. In recent years, Sony spent its nearly $5 billion global advertising budget on a wide variety of products.
Recent Around the Net In Brand Marketing Articles
-
7-Eleven Stores In Illegal Immigration Mess June 19, 8 a.m.
A federal probe into alleged illegal immigration-related activities at 7-Eleven Inc. locations has expanded to 40 ... -
Tennessee Pitches Woo To Chrysler June 19, 8 a.m.
Might Chrysler soon be "Imported from Tennessee"? Yes, if Tennessee seduces the Auburn Hills, Mich., automaker. ... -
Volkswagen Admits China Miscalculations June 19, 8 a.m.
Volkswagen has admitted it lost its way in China, where it sells a third of its ... -
Microsoft Makes Ad Announcements At Cannes June 19, 8 a.m.
At Cannes Lions, Microsoft announced a new wave of prototypes it has developed with agencies like ... -
Agency.com's Chan Suh Resurfaces At Prophet June 19, 8 a.m.
Chan Suh was the mind behind Agency.com, which had a couple of floors, at least, in ... -
Facebook Brass: Brand Advertising Essential June 19, 8 a.m.
At the advertising festival Cannes Lions, Facebook's VP of global marketing solutions Carolyn Everson said, "We ... -
One Million Moms Vs. Salad Dressing June 18, 9:31 a.m.
One Million Moms is in a tizzy because of a Kraft Zesty Italian dressing ad in ... -
Noodles & Company Sets IPO June 18, 9:31 a.m.
Noodles & Company, owned by Catterton Partners along with Canadian pension investment board Argentia Private Investments ... -
Heineken Shares Dad Jokes June 18, 9:31 a.m.
In honor of Father’s Day last Sunday, Heineken celebrated dads and and corny dad humor. The ... -
Lou Lou: Small Store Makes Good June 18, 9:31 a.m.
Washington , D.C., area Lou Lou started in a shoe-box sized space in D.C. Now it ...
Be the first to comment on "Sony Kicks Off Campaign Featuring Star Products And Celebs "
Leave a Comment