- GM: Chevy, Caddy Drive To Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
The mileage it gets from the game-day juggernaut comprising ads before t ...
- JCPenney Redux: New Logo, Pricing -- And Ellen
Marketing Daily, Sarah Mahoney - Wednesday, January 25, 2012
Speaking to an audience of investors, Johnson and new President Michael Franci ...
- Study Finds That Car Ads Blitz Beer, Best Buy Spots
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Brand Keys' 10th annual Super Bowl Engagement Survey finds that only ha ...
- Answering The Social Media Call For Customer Service
MarketingTools: CRM, Andrew Kokes - Tuesday, January 24, 2012
Businesses without a customer service social media strategy put reputation and custom ...
- Long Island Boy Gets The Camaro
Raw, Karl Greenberg - Thursday, January 19, 2012
Zach Borst, Long Island filmmaker kills with his ad featuring the Chevrol ...
- Burger King Adds Agencies; Arby's Hires New CMO*
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
Marketing teams and strategies continue to be very much in flux amo ...
- Harley-Davidson Taps Fans For Ad Creative
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creati ...
- Deloitte's Conroy Sees Challenges Driving Changes
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Conroy points to higher commodity costs as a structural challenge for consum ...
- On Brands And Blocks
Marketing Daily, Josh Kimball - Thursday, January 5, 2012
Girls looking for a new buddy can now say hello to Le ...