Long Island Boy Gets The Camaro
Message to Joel Ewanick (marketing czar at GM) or Jeff Goodby (Goodby Silverstein
&Ptnrs): Hire that man! Meaning one Zach Borst, an independent filmmaker whose ad bested entries from some 32 countries to win pole position on
Chevrolet's buy on NBC's Super Bowl broadcast. The ad outsourcing was part of a Chevrolet pre-Super Bowl program in which indie filmmakers got to try
their hand at Cherolet advertising. The automaker says Borst's ad and ads from other filmmakers have received more than 32 million total online views
from December 22 through January 14.
“We asked filmmakers to
depict life’s journey and how Chevrolet is there along the way,” said Ewanick, GM's Global CMO, in a statement. “When I saw
Zach’s spot, I had to laugh, because the situation is something many families can related to – expectation and reality. [the spot] ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”
When I saw it I LMFAO. My wife wondered what was wrong with me. Then she saw it and LHFAO, as well. The neighbors saw it and LTFA'sO. More on this Friday. Meanwhile, the ad is here: http://www.youtube.com/watch?v=Ae52ourE3Pw
KARL GREENBERG
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.
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