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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • Honda Shifting From Cars To Trucks in Around the Net In Brand Marketing on 05/22/2015

    Honda, long focused on sedans and coupes like the Accord and Civic, is steadily shifting emphasis from passenger cars to sport- and crossover-utility vehicles. Already, truck models make up 49% of total U.S. production, noted John Mendel, Honda's top U.S. executive, "And we could flex that even further," he said. The company's Alabama plant will have capacity to produce at least 120,000 Pilot crossovers annually, once the ramp-up of the new model is completed.

  • Trends At The National Restaurant Association Show in Around the Net In Brand Marketing on 05/22/2015

    Peter Backman, managing director of London-based Horizons, says Millennials and fast casual were the themes at the NRA show this year. "While Millennials aren't the only people attracted to Fast Casual outlets, they are hugely influential in their emergence," he says in his new report, accessible here. "Overall the US foodservice sector is forecast to grow at a shade under 2% in real terms in 2015," he writes. "Fast Casual - is a clear winner, it is clear to everyone where they should be focusing their attention."

  • GoDaddy Seeks Agency in Around the Net In Brand Marketing on 05/22/2015

    Web hosting company GoDaddy is looking for a global agency. The company, which has used racy ads in the Super Bowl to make a name for itself, raised $460 million in an IPO last month, and last week issued a request for proposals for a global brand agency. Barton F. Graf 9000 is currently GoDaddy's agency of record for the U.S. and Canada.

  • McDonald's CEO Defends Employee Pay Increase in Around the Net In Brand Marketing on 05/22/2015

    McDonald's CEO Steve Easterbrook defended the company's recent employee pay increase at the company's annual meeting, amid protests by thousands of labor activists outside its Oak Brook, Ill., headquarters. He said he was proud that McDonald's stated earlier this year that it would raise hourly pay at its company-owned U.S. locations to $1 above the local minimum wage. Activists pushed the company to end its relationship with the National Restaurant Association, which lobbied against the minimum wage.

  • Arena's Eye Lightbulbs And Fixtures For Cost Cutting in Around the Net In Brand Marketing on 05/22/2015

    Philadelphia's Wells Fargo Center, home of basketball's 76ers and hockey's Flyers, switched to LED lighting this season, spending $473,000 on a system that it expects to cut energy bills by $144,000 a year. Eight other venues used by the four major U.S. sports leagues use LED, but all future ones will, according to National Basketball Association's EVP of operations and technology Steve Hellmuth.

  • Ecuador Continues U.S. Tourism Push With Digital Focus in Marketing Daily on 05/22/2015

    The country's tourism minister, Sandra Naranjo, tells "Marketing Daily" that while the Super Bowl spot for Ecuador was a big awareness builder, it needed to be sustained. "The market needs strong signals that are constant."

  • KFC Tries High Tech Utensils And Trays in Around the Net In Brand Marketing on 05/21/2015

    KFC tried a rechargeable Bluetooth keyboard, a piece of paper that arrives with your tray of fast food, connects to your smartphone, and lets you text with sticky fingers without messing up your screen. The KFC Tray Typer was part of a KFC campaign in Germany. Last year in Japan, KFC launched a keyboard, mouse, and USB stick combo - all in the shape of pieces of fried chicken.

  • Autonomous Vehicles Could Lead To Slump In Car Sales in Around the Net In Brand Marketing on 05/21/2015

    Next year, General Motors will introduce the SuperDrive system on the new Cadillac CT6 sedan. Capable of hands-free freeway motoring, it will help usher in an era of autonomous driving that proponents - including GM - believe will revolutionize the transportation industry. But a new study, "Disruptive Mobility," produced by Brian Johnson, a Barclays automotive analyst, warns that self-driving vehicles could lead to a sharp drop in U.S. car sales in the years ahead.

  • Protesters Converge At McDonald's Shareholder Meeting in Around the Net In Brand Marketing on 05/21/2015

    Steve Easterbrook has pledged to make McD's progressive, but the challenges were on display at the company's shareholder meeting in Oak Brook, Ill., in the form of a few thousand workers and other groups, marching with demands. The workers were protesting for $15 per hour minimum wage. Another group, the Toxic Taters Coalition, wants to raise awareness about the levels of pesticides used on potatoes that McDonald's buys. And there are more.

  • Audi Offers Something Bespoke With Spokes in Around the Net In Brand Marketing on 05/21/2015

    German auto maker Audi is out with its newest bicycle. The Audi Sport Racing Bike's carbon fiber frame, made by the Japanese company Toray, weighs only 1.74 pounds. That's less than a Macbook Air. With wheels and everything else, it's 12.78 pounds. The price? A mere $19,450. You could buy a car for that.

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