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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • In Nissan's New Super Bowl Spot, Dad's A Race Car Driver in Marketing Daily on 01/28/2015

    Fred Diaz, SVP, Nissan North America sales, marketing and operations, tells Marketing Daily that the company decided on the longer form because, "we felt we have a special message we want to share with America."

  • Marketers Must, and Will, Invest In Marketing, Data Expertise in Marketing Daily on 01/28/2015

    The Economist Intelligence Unit has done a study on behalf of marketing enterprise software company Marketo, Inc., to get CMO perspectives on how well marketing is keeping up and how it can do better.

  • How Supermarkets Are Wooing Millennials in Around the Net In Brand Marketing on 01/28/2015

    What do supermarkets need to do to embrace Millennials? "Local, community connections and local causes are on trend from the Millennial perspective," said Justin Dye, EVP and COO, East Region, New Albertsons, on a panel at the FMI Midwinter Executive Conference in Miami. "On the food side, organic produce, proteins, local products, and local grower tie-ins are important." But, he added, it's also about authentic, real service. And taking care of the needs of the community."

  • NHL Eyes Outdoor, World Cup Games As 2016 Marketing Jewels in Around the Net In Brand Marketing on 01/28/2015

    The Stanley Cup playoffs are still months away, but the NHL already has plans for the 2015-16 campaign around the Bridgestone Winter Classic and two matches under the Coors Light Stadium Series banner. It will also reboot the World Cup of Hockey, with six national teams from the U.S., Canada, Russia, Sweden, Finland and the Czech Republic plus and two teams of European and North American players.

  • KFC Tries 'Double Down Dog' in Around the Net In Brand Marketing on 01/28/2015

    If you want to see the really weird things QSRs do with their menus, dig a hole straight through the Earth. You'll come out in the Philippines, where fusion cuisine means anything plus anything. Take KFC's new "Double Down Dog": a hot dog covered with melted cheese and shoved into a piece of fried chicken shaped like a hot dog bun. You know you want it, but the company has not yet announced plans to offer the hot dog in the United States. Please don't.

  • New CMO At Sports Authority in Around the Net In Brand Marketing on 01/28/2015

    Sports Authority has tapped Ron Stoupa to be EVP and CMO. The Englewood, Colo.-based chain has 466 locations throughout the U.S. and Puerto Rico. Stoupa comes from a five-year stint at The Pep Boys, where he last served as CMO. Before that he was director of marketing at Bass Pro Shops as director of marketing. Prior to that, he spent six year with ConAgra in a marketing role.

  • P&G Numbers Hurt By Strong Dollar in Around the Net In Brand Marketing on 01/28/2015

    Procter & Gamble reported disappointing results Tuesday after a strong dollar made it more difficult to sell products overseas. The Cincinnati-based company posted a $2.4 billion quarterly profit for the second quarter - a 31% drop from the same period last year. Sales were also down 4% to $20.2 billion for the second quarter.

  • Barkley, Shaq, Superman, Flash Save The All-Star Game in Around the Net In Brand Marketing on 01/27/2015

    For the second year, Turner Sports' on-air crew from the NBA on TNT - Charles Barkley, Shaquille O'Neal, Kenny Smith and Ernie Johnson - will team with DC icons Superman, Batman, Wonder Woman and The Flash. It's part of TNT's multi-platform marketing push to support its broadcast of the NBA All-Star Game. The TV guys and the superheroes will race from Barclays Center to Madison Square Garden.

  • Starbucks Hires Computer Guy To Make Coffee in Around the Net In Brand Marketing on 01/27/2015

    Starbucks Corp. has appointed Kevin Johnson as president and chief COO, effective March 1. He replaces the company's current COO, Troy Alstead, who will take a sabbatical beginning March 1. Johnson, a Starbucks board member since 2009, served as CEO of Juniper Networks from 2008 through 2013. Prior to that, he served as the president of the Platforms Division at Microsoft Corp.

  • Toyota Could Lose Sales Lead To VW This Year in Around the Net In Brand Marketing on 01/27/2015

    Because Japan and China aren't on the best of terms, and China loves cars, Toyota could lose its spot as the number-one automaker. Volkswagen continues to dominate there. Japanese makers, in general, have had serious problems making headway in China, especially after tempers flared due a dispute between the two Asian nations over ownership of a chain of strategically placed islands. Toyota reclaimed the top spot globally last year.

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