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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • New York RangersTown Hockey House With Chase Returns in Marketing Daily on 04/17/2015

    Hockey fans don't necessarily have to buy a ticket to the Garden to have some interaction with the Rangers NHL team. They definitely don't have to if they want to interact with brands that are involved in the team and/or the Garden.

  • Q&A: Cadillac's Ellinghaus Talks About The Big Picture in Marketing Daily on 04/17/2015

    The "Dare Greatly" campaign (via Publicis, NY) is intended to be unique, uniquely American, and a reflection of Cadillac's own willingness to risk big. Marketing chief Uwe Ellinghaus talks to "Marketing Daily" about the brand direction.

  • Social IQ? Nordstrom Is Smartest in Around the Net In Brand Marketing on 04/17/2015

    Nordstrom is number one in a study ranking the social media performance of department stores. The study, The Rival Results Index, by digital marketing analytics company Rival IQ scored 12 high-end department stores based on their social media performance during first quarter 2015. Macy's followed Nordstrom in the overall rankings, with Harrods (London), Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman rounding out the top five.

  • Pepsi Challenges Consumers To Redesign Can in Around the Net In Brand Marketing on 04/17/2015

    Pepsi has partnered with fashion designer Nicola Formichetti for its "Live For Now" Design Challenge, encouraging consumers to redesign the brand's iconic can. The campaign and contest, which will accept submissions through May 13, includes a $1 donation to the Liter of Light organization for every use of the social media hashtag.

  • Discover Lets Users 'Freeze' Card in Around the Net In Brand Marketing on 04/17/2015

    Discover credit-card customers can use a "Freeze It" feature to stop new purchases and cash advances, in case their card has been stolen. The feature can be used from a mobile device, online or over the phone. The card holder's account can be turned back on at the customer's discretion. "We're giving card members a fast and simple security feature that gives them more control over their accounts and more peace of mind if a card goes missing," said Julie Loeger, SVP of marketing, in a statement.

  • Using Restaurant Design To Reach Millennials in Around the Net In Brand Marketing on 04/17/2015

    Communal tables, open kitchens, sustainability, recycling and, of course, outlets for computers are Millennial-skewing restaurant trends finding their way to QSR chains. Brands like Buffalo Wild Wings and Denny's are joining such younger concepts as LYFE Kitchen and Modmarket in creating dcors to entice younger consumers. The Chicago-based research firm Technomic Inc. recently estimated Millennials wield about $1.7 trillion in spending power, and they are closing in on the long dominant clout of baby boomers.

  • Mayweather-Pacquiao Building Money, Hype, Histrionics in Around the Net In Brand Marketing on 04/17/2015

    With just over two weeks to go until the (belated) "Fight of the Century" between Manny Pacquiao and Floyd Mayweather, Jr., the marketing and financial potential are all on the rise. Each man is opening the doors to their boxing clubs to give the media and the public up-close looks at their workout sessions, and brands like Tecate are ramping up activation. Meanwhile cable networks Showtime and HBO are supporting their boxers with TV spots and in-depth specials.

  • Starwood Gets Its Independence On With Tribute Portfolio in Marketing Daily on 04/17/2015

    The company's own research shows that almost 90% of its Starwood Preferred Guest Advisory Community members want to stay in independent hotels, particularly for leisure travel and special occasion trips to unique destinations.

  • Nissan Takes Consumers Behind The NISMO Shed For Masters Degree In Racing in Marketing Daily on 04/16/2015

    And, with a tie-in to GT Academy, there is also content on how Nissan is prepping drivers like Lucas Ordonez, who went from console-game "driver" in PlayStation 3 Gran Turismo, to GT Academy winner, to GT-R GT4 driver, to pilot the Le Mans car this year.

  • Walmart Shareholder Trinity Church Loses On Assault Rifles  in Around the Net In Brand Marketing on 04/16/2015

    Walmart has won the latest skirmish with a shareholder, which also happens to be one of the oldest churches in the nation, New York's Trinity Church. On Tuesday, the U.S. Court of Appeals reversed a previous ruling that would have required Walmart to let its shareholders vote on a proposal for tighter oversight of firearm sales. The church did not like that Walmart sells guns with high-capacity magazines of the sort used in mass killings. It wanted to require Walmart board approval for selling such weapons.

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