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Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at

Articles by Karl All articles by Karl

  • Hyundai Motors' Schreyer Talks Tension And Design in Marketing Daily on 11/24/2015

    In 2012, Peter Schreyer became the first non-Korean president of Kia, and two weeks later was promoted to president of Hyundai Motor Group, with oversight for both Kia and Hyundai design. He speaks to "Marketing Daily" about his role.

  • Car Sales Warm Up November in Marketing Daily on 11/24/2015

    The firm predicts total and retail new light-vehicle sales will rise 7% on a selling-day-adjusted basis, according to a monthly sales forecast developed jointly by J.D. Power and its LMC Automotive unit.

  • New TrueCar CEO Hopes To Re-Build Bridges in Around the Net In Brand Marketing on 11/24/2015

    Chip Perry, as of Tuesday the new CEO of TrueCar Inc., says job one is to win back the trust of auto dealers. That will be one big job, since the company, under serial entrepreneur Scott Painter, wasn't exactly beloved by the retail side of the car business. Perry helped build AutoTrader from a start-up venture into a $1 billion shopping site. "I believe there are many ways in which TrueCar can better serve car dealers and my goal will be to earn their trust back and to listen to them," he said.

  • The Muppets Join Spike, Charles, Samuel L. For Capital One  in Around the Net In Brand Marketing on 11/24/2015

    Earlier this year, Spike Lee, Charles Barkley and Samuel L. Jackson went on a road trip for Capital One in a series of TV spots that culminated at the Final Four. The trio are back and are joined by Kermit and Miss Piggy of The Muppets to launch a humorous multi-media campaign that will lead to the College Football Playoff Capital One Orange Bowl semi-final game in Sun Life Stadium and then to the CFB National Championship.

  • This Could Be Strongest Holiday Shopping Season In Years in Around the Net In Brand Marketing on 11/24/2015

    This could be a record holiday season for shopping, per investment strategist John Canally, with LPL Financial, who says this could be the strongest since at least 2006. He thinks consumers are "in the best shape they've been in about 10 years heading into the holiday season." He is also projecting more of the spending to be online this year than at brick-and-mortar stores.

  • Warm Weather Equals Cold Sales Volume At Retailers in Around the Net In Brand Marketing on 11/24/2015

    Unseasonably warm weather has been bad for retail, as consumers have not been buying cold-weather gear. With Black Friday coming up, the stakes are high for stores that ordered cold-weather gear based on last year's temperatures. Macy's posted a 3% drop in third-quarter revenue to $6.1 billion and lowered its forecast for the year. The company plans markdowns this quarter on winter gear.

  • Paris Tourism Reeling After Attacks in Around the Net In Brand Marketing on 11/24/2015

    France is the most-visited country in the world, with more than 80 million foreign visitors annually, but those numbers are down sharply as tourists are canceling trips since the Nov. 13 Paris attacks. Big conventions have been postponed, too, as have music acts, including U2. Museums and spots like the Eiffel Tower are under heavy guard, and shopping at large stores means getting to re-visit the airport security experience. Two big Paris chains say they've suffered a 30% to 50% drop in sales.

  • A Pitch For Film About Book About Korean Auto Biz in Marketing: Automotive on 11/24/2015

    I watched "Adaptation" last week. It's the Charlie Kaufman movie about Charlie Kaufman trying to make a movie about a book, "The Orchid Thief," by Susan Orlean. In the movie, Kaufman, played by Nicolas Cage, ends up taking Robert McKee's (played here by Brian Cox) famous screenwriting class. I took that class, too, and I'm thinking of doing something Kaufman-esque about the auto industry, the Korean auto industry.

  • Fiat Chrysler In AMA Redux in Marketing Daily on 11/23/2015

    The 90-second spot features Atlantic Records artists Charlie Puth, country star Brett Eldredge, Ty Dolla $ign, and Latin music star Sofia Reyes. The ad is a pastiche where each artist sings Puth's "One Call Away."

  • Tylenol Canada Offers Broader Definition Of Family in Around the Net In Brand Marketing on 11/23/2015

    Tylenol Canada, following a trend toward redefining the traditional idea of family, has launched a new campaign for its Cold, Cough & Flu line. Via J. Walter Thompson Canada, the ad suggests that a healthy family can be a separated one. A man who lives on his own preparing for a special visitor. When the doorbell rings, it is his ex-wife dropping off their young daughter, smiling and saying, "Thanks for covering." He smiles warmly, replies, "Of course," and hugs the little girl.

Comments by Karl All comments by Karl

  • Toyota Drives Tacoma To Hispanic Market by Karl Greenberg (Marketing Daily on 10/12/2015)

    yes, that's a good point. I need to rewatch

  • The Farther Up The Ladder, The Farther Behind The Eight Ball For Marketers by Karl Greenberg (Marketing Daily on 06/19/2015)

    John, thanks for the comment. remember that movie from the sixties, (you probably don't, which is ironic in this context) "Wild in the Streets"? it was a dystopian look at youth obsession, in which youth is seen as the sole repository not only of beauty, but wisdom. The president is a teenager, but his advisors are even younger, as I recall. There is a little of that going on. But age should be  irrelevent to the discussion, in any case. It's about the kind of wisdom that is worth a fortune if you can find it. And, honeslty, that brings me to another (off) topic discussion: we under-value, in higher education, the kinds of academic disciplines that encourage intellectual synthesis (dare I say the "h" word? We encourage prospective students, rather, to go into analytical studies and scoff at pretty much anything else, relegating these other scholarship journeys to 'hobby' academics, like the totemic basket weaving major. Marketing is ultimately the study of human behavior, and really that doesn't change all that much, and does not adhere to Moore's law, needless to say.      

  • Listen To The Lady by Karl Greenberg (Marketing: Automotive on 06/02/2015)

    You know, I had a brand I won't mention, on borrow a couple of years ago. This his hilraious: I ws trying to get to newark airport, by itslef a near impossible task. Teh thing told me to take a a bridge

  • Volvo Is Global, But How Swedish Is It? by Karl Greenberg (Marketing: Automotive on 05/12/2015)

    Hah. if that were discovered to be the case...I shouldn't be too surprise. 

  • New Film, 'A Faster Horse,' Takes You Where Few Get To Go by Karl Greenberg (Marketing: Automotive on 04/22/2015)

    Good point. At this point they are just doing the festival circuit. The next step for them is to get a distributor, which is what these festivals are all about. As soon as they do, I will put that note out there on my internets

  • Cadillac, Chrysler, And Objectivism by Karl Greenberg (Marketing: Automotive on 04/14/2015)

    My wife. Though she wouldn't admit it. good point. My corner just threw in the towel. 

  • Cadillac, Chrysler, And Objectivism by Karl Greenberg (Marketing: Automotive on 04/14/2015)

    That's facile, but yyou're s software guy so you're a lot smarter than I. I won't start to get into economic theory with you, because that would be a zero-sum game for me. But you're right, I could have been clearer about it. As I wrote about the 300,  "attitude" is baked into that nameplate. And I do I think a certain "screw you" is part of the Chrysler 300 story, in a good way, starting with the way the car looks and drives. It is an aggressive car, even with Chrysler having softened the lines a bit and maybe lowering the waistline a bit. That aside, attitude, swagger, winning, all of those things mean nohting unless there's an oppononent. Sorry, I don't see how else that can work. The opponent has to lose. You really thnk millions of people are going to buy the Manny v Mayweather fight next month so they can see both of them win?

  • Re-Brand? Indiana Will Have To Un-Brand by Karl Greenberg (Marketing Daily on 04/10/2015)

    Paula, I hope you're wrong, though I know we're probably heading in that direction. Still, I just don't think states like Indiana have leverage versus the corproations they depend on. When all you have to offer a as an economic incentive to "live, work and do business here" is that you're cheap and you have a hoosier state of mind, a great motor speedway, and Bloomington,  you're not in the best negotiating position. Did I mention Bloomington? there is that.   

  • Is General Motors' Warranty Roll-back Risky Business? by Karl Greenberg (Marketing: Automotive on 03/17/2015)

    good point. I hate to say it but I think GM had to find savings because of pressure from activist investors whose mouthpiece is wearing the proverbial golden leash.

  • Cadillac Is New York, And New York Is Luxury by Karl Greenberg (Marketing: Automotive on 02/23/2015)

    That's a good point. I haven't seen that ad. I need to see the TV spot again because I can't remember if he's credited there. I don't think so.

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