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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • Volkswagen Gets Boost From China To Post Record Revenue in Marketing Daily on 02/27/2015

    It is because of China, where VW is opening a new factory this year, and where it shares the top spot with General Motors, that the automaker may pass Toyota to be the number-one global automaker in sheer volume.

  • Colombian Coffee Growers Federation Touts 'Bean Bang Theory' in Marketing Daily on 02/27/2015

    The ersatz travelogue is as much about the beauty of Colombia as it is about the virtue of Colombian coffee beans. When he rams his tractor into a fence, whom should he imagine strolling past but Colombian coffee mascot himself, Juan Valdez.

  • Americans Still Stressed, Economy Not Withstanding in Around the Net In Brand Marketing on 02/27/2015

    The Pew Charitable Trusts' poll of 7,000 U.S. households finds that 57% don't consider themselves ready for a sudden financial setback; 55% say they break even or spend more than they make each month, and a third have no savings. But 56% rate their own financial situation as positive, up from 55%. And a little over a quarter of respondents give the economy a positive grade, at pre-recession levels.

  • Americans Eating Less Dessert in Around the Net In Brand Marketing on 02/27/2015

    Research firm NPD Group says dessert consumption is declining. The analysis, from the 29th annual "Eating Patterns in America" report, which tracks the daily eating habits of 5,000 consumers in 2,000 households, finds only 12% of dinners eaten at home include a dessert. That is down from 15% 10 years ago, and 24% of Americans who said they had dessert with dinner back in 1986.

  • A Two-Minute Rundown On Net Neutrality in Around the Net In Brand Marketing on 02/27/2015

    With the FCC's vote to regulate the Internet under Title II of the 1934 Communications Act, the agency can prevent Internet service providers (ISPs) from manipulating the speed sites are transmitted on their networks (though Comcast and their ilk will, of course, sue.) Verizon issued a press release on the decision...in Morse code, which makes the point that the decision is archaic, and that the FCC shouldn't have the power to tell cable operators how they can deliver content through their pipelines. A quick pros-and-cons rundown at the jump.

  • Dunkin' Donuts To Sell K-Cups At Retail in Around the Net In Brand Marketing on 02/27/2015

    Dunkin' Brands Group Inc. has struck an agreement with the J.M. Smucker Company and Keurig Green Mountain Inc. to sell single-serve Dunkin' Donuts branded K-Cups at retail outlets, the company said Thursday. The deal, more than a year in the making, includes a profit sharing agreement between Dunkin' and its operators that could yield $2,500 to $3,000 per unit, per year.

  • Nissan Hopes For Early Arrival At 10% U.S. Market Share in Around the Net In Brand Marketing on 02/27/2015

    Nissan North America Chairman Jose Munoz said new capacity in the United States, Mexico, South Korea and Japan will help it reach 10% share in the U.S. ahead of schedule. He had said that goal would be tough to reach before March, 2017, without that added supply. He also said he targets increased North American operating profit margin of at least 8%, thanks to high-margin nameplates like the Murano crossover and Maxima sedan.

  • How Kellogg Lost Breakfast in Around the Net In Brand Marketing on 02/27/2015

    Granola bars, oatmeal, eggs, and Greek yogurt. Blame them for the decline in cereal consumption that is hurting the company that makes Frosted Flakes, Rice Krispies, Corn Flakes, Froot Loops, and Apple Jacks. Kellogg, the world's largest cereal maker, is hurting. The company's U.S. morning-foods net sales fell 8% in the fourth quarter of 2014. It was the division's seventh quarterly decline in a row. Despite $1 billion a year on advertising, sales of 19 of Kellogg's top 25 cereals fell last year.

  • IndyCar, USA Today Sports Media Group Ink Official Marketing Relationship in Marketing Daily on 02/26/2015

    C.J. O'Donnell, Hulman Motorsports CMO, says that, to be clear, it isn't "advertorial" content, but "USA Today"'s pure coverage of the sport. He says the deal is a win for both partners since it will boost advertising by sponsors, and grow IndyCar's fan base.

  • Girl Scout Cookie Ice Cream Bars And Taco Bell Sauce Chips in Around the Net In Brand Marketing on 02/26/2015

    The latest brand mashups of a familiar product transmuted into another are among us: Girl Scout Thin Mints ice cream bars, and Taco Bell hot sauce tortilla chips. Target and Shop-Rite both carry Good Humor's Thin Mint bars. A six-pack costs $3.50 at Shop-Rite.

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