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Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at

Articles by Karl All articles by Karl

  • Frisch's Acquired By NRD Partners in Around the Net In Brand Marketing on 05/26/2015

    Iconic fast casual chain Frisch's (founded before there was something called "fast casual") has been acquired by NRD Partners for $175 million. The buyer is a new private-equity fund focused on franchises; it will acquire the home of the "Big Boy" burger for $34 a share, or $175 million, the company said Friday. Frisch's CEO Craig Maier and VP marketing Karen Maier will retire, but remain franchisees of the Cincinnati-based company. (Full disclosure: eons ago this writer waited tables at Frisch's.)

  • May Auto Sales May Be Giant  in Around the Net In Brand Marketing on 05/26/2015

    After a slowish April, new car sales for May are exceeding expectations thus far this despite the slow tempo of economic growth in the U.S. "The industry continues to outperform prior-year levels with respect to retail sales and transaction prices," said John Humphrey, senior vice president of the global automotive practice at J.D. Power.

  • YouTube Launches New Ad Technology in Around the Net In Brand Marketing on 05/26/2015

    YouTube is launching a new advertising format, TrueView for Shopping, which links to the technology that powers Google Shopping (YouTube is a Google unit). It allows brands to showcase product details and images within video ads and includes the ability to click to purchase. Neal Mohan, VP of brand advertising at Google said it's the right move because YouTubers are "truly engaged, which from a marketer perspective is the perfect time to reach the consumer."

  • Samsung Debuts Iron Man Edition Galaxy S6 Edge in Around the Net In Brand Marketing on 05/26/2015

    A sponsor of Marvel's latest Avengers movie, Samsung is out with Iron Man limited edition Galaxy S6 Edge phone with matching red-and-gold color theme. The 64GB device includes an "arc reactor" wireless charger plus a clear cover. The bad news is that Samsung is only releasing the phone in South Korea on May 27th, followed by China and Hong Kong in June. Mr. Stark's flying suits are spoken for.

  • Tony Hawk Takes His Kids On A Skateboard Holiday In A Mini Countryman  in Marketing Daily on 05/26/2015

    The effort includes a long and short version of the TV ad, and a raft of supporting digital, including a behind-the-scenes video about how Mini and its agency, Sausalito, Calif.-based Butler, Shine, Stern & Partners, shot the spot.

  • Honda Shifting From Cars To Trucks in Around the Net In Brand Marketing on 05/22/2015

    Honda, long focused on sedans and coupes like the Accord and Civic, is steadily shifting emphasis from passenger cars to sport- and crossover-utility vehicles. Already, truck models make up 49% of total U.S. production, noted John Mendel, Honda's top U.S. executive, "And we could flex that even further," he said. The company's Alabama plant will have capacity to produce at least 120,000 Pilot crossovers annually, once the ramp-up of the new model is completed.

  • Trends At The National Restaurant Association Show in Around the Net In Brand Marketing on 05/22/2015

    Peter Backman, managing director of London-based Horizons, says Millennials and fast casual were the themes at the NRA show this year. "While Millennials aren't the only people attracted to Fast Casual outlets, they are hugely influential in their emergence," he says in his new report, accessible here. "Overall the US foodservice sector is forecast to grow at a shade under 2% in real terms in 2015," he writes. "Fast Casual - is a clear winner, it is clear to everyone where they should be focusing their attention."

  • GoDaddy Seeks Agency in Around the Net In Brand Marketing on 05/22/2015

    Web hosting company GoDaddy is looking for a global agency. The company, which has used racy ads in the Super Bowl to make a name for itself, raised $460 million in an IPO last month, and last week issued a request for proposals for a global brand agency. Barton F. Graf 9000 is currently GoDaddy's agency of record for the U.S. and Canada.

  • McDonald's CEO Defends Employee Pay Increase in Around the Net In Brand Marketing on 05/22/2015

    McDonald's CEO Steve Easterbrook defended the company's recent employee pay increase at the company's annual meeting, amid protests by thousands of labor activists outside its Oak Brook, Ill., headquarters. He said he was proud that McDonald's stated earlier this year that it would raise hourly pay at its company-owned U.S. locations to $1 above the local minimum wage. Activists pushed the company to end its relationship with the National Restaurant Association, which lobbied against the minimum wage.

  • Arena's Eye Lightbulbs And Fixtures For Cost Cutting in Around the Net In Brand Marketing on 05/22/2015

    Philadelphia's Wells Fargo Center, home of basketball's 76ers and hockey's Flyers, switched to LED lighting this season, spending $473,000 on a system that it expects to cut energy bills by $144,000 a year. Eight other venues used by the four major U.S. sports leagues use LED, but all future ones will, according to National Basketball Association's EVP of operations and technology Steve Hellmuth.

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