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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

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  • Industry Set To Pour Bubbly With December Sales  in Marketing Daily on 12/18/2014

    Said Jeff Schuster, SVP of forecasting at LMC Automotive: "Economic bliss driven by job creation, wage growth and low gas prices may drive consumers to showrooms at a faster pace, emphasizing the notion that this recovery may not be over quite yet."

  • Auto Trader To Launch GBP6.5 Million TV Push in Around the Net In Brand Marketing on 12/18/2014

    Auto Trader, the marketplace for new and used cars, is launching a GBP6.5 million U.K. TV campaign on Boxing Day, drawing on the different ways people look for their perfect car. The integrated campaign highlights the new features on the Auto Trader website, which are designed to make it easier for consumers to find the right car. The spot, called "searchers," shows people looking for different things throughout various points in their life.

  • Renewed U.S. Relations Means Internet Upgrades For Cuba  in Around the Net In Brand Marketing on 12/18/2014

    Only 5% of residents of Cuba have internet access, and cellphone access is expensive. But Cuba's rapprochement with the U.S. may change that fast. As part of the agreement, American internet and phone carriers are allowed to set up shop in the Caribbean nation. Companies will also have permission to export devices and apps that help Cubans get in touch with the rest of the world.

  • The Year Between Buns  in Around the Net In Brand Marketing on 12/18/2014

    It's time for Burger Business's best and worst in burgers for 2014. And there are some doozies as always. Jack in the Box is BB's burger chain of the year on the strength of its Bacon Insider burger, and because it formally marketed its late-night menu separately from day part. It includes the Chick-n-Tater Melt. And the chain kept coming out with new limited time offers, while others backed off. The top indie chain: Burger Revolution in Belleville, Ont. More best-ofs at the jump.

  • Tesla Stock Price Sliding Because Of Low Gas Prices in Around the Net In Brand Marketing on 12/18/2014

    The low gas prices that have been a boon for truck and sport-utility sales are taking a toll on fuel-efficient and electric vehicles, and that includes Tesla, or at least its stock price. The Palo Alto, California-based automaker saw its stock close below $200 a share yesterday for the first time since mid-February. It dropped to $197.81, which was down $6.23 for the day.

  • America's Fastest-Growing Beer Brands in Around the Net In Brand Marketing on 12/18/2014

    America's top brewers own some sagging brands, but some of their beers are doing just fine. According to data provided by Beer Marketer's Insights, American barrel shipments of eight major brands increased by more than 20% between 2008 and 2013. Dos Equis led the beer industry, shipping 116.6% more barrels in 2013 compared to 2008. Modelo Especial had the second highest growth rate of barrels shipped over that period.

  • High Hopes For Trucks, Luxury Muscle And Electrics  in Marketing Daily on 12/17/2014

    Trucks and luxury cars will be big in Detroit at the North American International Auto Show next month. Automakers are teasing, hinting and generally offering dribs and drabs about what they are hiding under the bedsheets.

  • Megacities, Digital Media Drive Personalization In Branding in Marketing Daily on 12/17/2014

    Landor says demand for more distinct urban environments with a stronger sense of place and community is a major marketing driver, evinced by places like Vancouver, Melbourne and Barcelona, which all have distinctive local spaces.

  • Google Studies Color Effect On Consumer Purchasing  in Around the Net In Brand Marketing on 12/17/2014

  • Top Ten Brands For Rich Chinese Women  in Around the Net In Brand Marketing on 12/17/2014

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