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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

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  • In 'Surrender Or Fight' Moment, Target Chooses To Fight in Marketing Daily on 10/17/2014

    At the Association of National Marketers' Masters of Marketing conference in Orlando on Friday, Jones opened up about the fight to reassert the brand, re-energize its "Expect More, Pay Less" mantra, and adjust its vision away from its own navel.

  • For JetBlue, T-Mobile And Bank Of America, Growth Means Redefining The Reviled  in Marketing Daily on 10/17/2014

  • Brand Purpose, Brand Champions Drive General Mills in Marketing Daily on 10/16/2014

    Be the brand champion, and put consumers at the center. That's a cliche, but Mark Addicks, SVP and CMO at General Mills, speaking at the Association of National Advertisers' Masters of Marketing conference on Thursday, showed how the company lives that mantra.

  • Microsoft Puts Marketing Into Products With Freemium Model  in Marketing Daily on 10/16/2014

    "As strong as brands like Xbox and Windows are, the Microsoft brand is incredibly powerful," said CMO Chris Capossela. "When someone knows a product is built by Microsoft, purchase intent goes up 14 points. We will lean into that much more going forward."

  • Kia Taps LeBron James As Luxury Ambassador in Marketing Daily on 10/16/2014

    Kia isn't the first brand that springs to mind as needing a luxury ambassador. But the auto brand has one nonetheless: LeBron the Great. The NBA All-Star has inked a multi-year partnership with Kia Motors America that makes him K900 Luxury Ambassador.

  • BMW Partners With Soho House Group For Global Effort  in Marketing Daily on 10/15/2014

    The effort kicked off Tuesday at Shoreditch House in London, with an exclusive art talk between the photographer Juergen Teller and Chris Dercon, director of the Tate Modern. Members of the club will see co-curated members' events and such events as Art Basel Miami.

  • Social, Digital Brands Lead 2014 Loyalty Index in Marketing Daily on 10/15/2014

    But the only non-digital or social brand that rates the top-20 list is Dunkin' Donuts, which has risen seven spots since 2013. Brand Keys CEO Robert Passikoff said DD's customers have for years rated them as the top out-of-home coffee category.

  • YouTube's New Brand Lab In New York  in Around the Net In Brand Marketing on 10/15/2014

    YouTube is opening its YouTube Space in New York in hipster central Chelsea Market, a block away from parent Google. The facility, like the ones it has opened in London, Los Angeles and Tokyo is a 20,000-square-foot space that includes a kind of Madison and Meat (Packing district) project called BrandLab, where brands can create content that might just look good on YouTube, boosting the channels ad revenue. The lab is slated to open Nov. 6.

  • Mazda Could Bring Back the Wankel in Around the Net In Brand Marketing on 10/15/2014

    The Mazda may go "Hummmm" again. After years of hints, promises and denials, Mazda finally appears to be moving towards the re-launch of its once-familiar rotary engine, with a concept model said to be in the works for 2017, and a production model to follow three years later. But the purpose may have changed a bit: it would be part of a plug-in hybrid that would take advantage of the compact engine's advantages while offsetting its traditional design limitations.

  • On Thanksgiving, Macy's May Open Even Earlier in Around the Net In Brand Marketing on 10/15/2014

    A year after being open on Thanksgiving for the first time, Macy's may be opening even earlier on that day. Media reports say executives have emailed employees telling them store will open on 6 p.m. Macy's officials declined to comment on their holiday hours on Thursday. WPXI in Pittsburgh got a copy of a Macy's email saying "competitive pressure" is pushing an early opening.

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