Search by name, company, title, location, etc.


Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at

Articles by Karl All articles by Karl

  • Nissan Marketers, Agency, Encounter Engine Grease in Marketing Daily on 11/25/2015

    Jeremy Tucker, CMO at the Nashville company, tells "Marketing Daily" that the automaker's marketing strategy, whether trucks or cars, is about immersion and a healthy dose of risk.

  • Google Gives A Dollar For A Dime in Around the Net In Brand Marketing on 11/25/2015

    Android Pay is now available to everyone with a compatible device. To get more people to use the service, and in the spirit of the season, Google has teamed up with to support special needs children in U.S. schools. Through Dec. 31, Google will donate $1 for every purchase made through Android Pay, with a total of up to $1 million. The money goes to an interactive classroom environment for kids who have trouble engaging. Android Pay will double its donations for every purchase made on Black Friday.

  • Sir Hegarty Says Ad Globalization Weakens British Brands in Around the Net In Brand Marketing on 11/25/2015

    Globalization in advertising is weakening the brand reputation of Cadbury and other great British names, opines one of the leading figures in British advertising. Sir John Hegarty, who has worked on memorable campaigns for Levi Strauss, and did "Boddingtons: Cream of Manchester" among others, said the creativity of modern advertising was being diminished because companies expected campaigns to be effective in diverse markets. "I have to create a piece of communication that works not only in the UK but in Malaysia, in Germany...and all the vested interests are hard to convince," he said.

  • Swing Men: Tennis Channel Extends With ATP World Tour in Around the Net In Brand Marketing on 11/25/2015

    If you want to see Roger Federer, Novak Djokovic, Rafael Nadal, Andy Murray, Stan Wawrinka and other top men's players in action on a regular basis, Tennis Channel has made certain that it would be your destination of choice. The channel has signed a multi-year pact to extend its alliance with the ATP World Tour - a union that dates back to Tennis Channel's launch year in 2003. Starting next year it includes nine Masters 1000-Level tournaments, 12 500-Level events, news, lifestyle and other off-court activations across TV and other platforms.

  • Tesla Model X To Start At $80,000 in Around the Net In Brand Marketing on 11/25/2015

    Tesla's new Model X battery-electric SUV will carry a starting price of $80,000 - before adding delivery charges and subtracting the $7,500 federal tax credit. A fully loaded version of the Tesla Model X P90D Signature Edition will come in at $132,000. That will include Tesla's new Ludicrous Mode, which will allow the big battery ute to launch from 0 to 60 in just 3.2 seconds, making it one of the world's fastest utility vehicles.

  • Emails Suggest Coke-Funded Program Is PR Jiu-Jitsu in Around the Net In Brand Marketing on 11/25/2015

    There are new emails from Coca-Cola around the faux anti-obesity program it funded, Global Energy Balance Network. The University of Colorado School of Medicine recently returned a $1 million "gift" to the beverage giant. One Coke email offers talking points and media training to researchers. Another from a Coke exec likened the goal of the GEBN to "a political campaign, we will develop, deploy and evolve a powerful and multi-faceted strategy to counter radical organizations and their proponents."

  • Hyundai Motors' Schreyer Talks Tension And Design in Marketing Daily on 11/24/2015

    In 2012, Peter Schreyer became the first non-Korean president of Kia, and two weeks later was promoted to president of Hyundai Motor Group, with oversight for both Kia and Hyundai design. He speaks to "Marketing Daily" about his role.

  • Car Sales Warm Up November in Marketing Daily on 11/24/2015

    The firm predicts total and retail new light-vehicle sales will rise 7% on a selling-day-adjusted basis, according to a monthly sales forecast developed jointly by J.D. Power and its LMC Automotive unit.

  • New TrueCar CEO Hopes To Re-Build Bridges in Around the Net In Brand Marketing on 11/24/2015

    Chip Perry, as of Tuesday the new CEO of TrueCar Inc., says job one is to win back the trust of auto dealers. That will be one big job, since the company, under serial entrepreneur Scott Painter, wasn't exactly beloved by the retail side of the car business. Perry helped build AutoTrader from a start-up venture into a $1 billion shopping site. "I believe there are many ways in which TrueCar can better serve car dealers and my goal will be to earn their trust back and to listen to them," he said.

  • The Muppets Join Spike, Charles, Samuel L. For Capital One  in Around the Net In Brand Marketing on 11/24/2015

    Earlier this year, Spike Lee, Charles Barkley and Samuel L. Jackson went on a road trip for Capital One in a series of TV spots that culminated at the Final Four. The trio are back and are joined by Kermit and Miss Piggy of The Muppets to launch a humorous multi-media campaign that will lead to the College Football Playoff Capital One Orange Bowl semi-final game in Sun Life Stadium and then to the CFB National Championship.

Comments by Karl All comments by Karl

  • Toyota Drives Tacoma To Hispanic Market by Karl Greenberg (Marketing Daily on 10/12/2015)

    yes, that's a good point. I need to rewatch

  • The Farther Up The Ladder, The Farther Behind The Eight Ball For Marketers by Karl Greenberg (Marketing Daily on 06/19/2015)

    John, thanks for the comment. remember that movie from the sixties, (you probably don't, which is ironic in this context) "Wild in the Streets"? it was a dystopian look at youth obsession, in which youth is seen as the sole repository not only of beauty, but wisdom. The president is a teenager, but his advisors are even younger, as I recall. There is a little of that going on. But age should be  irrelevent to the discussion, in any case. It's about the kind of wisdom that is worth a fortune if you can find it. And, honeslty, that brings me to another (off) topic discussion: we under-value, in higher education, the kinds of academic disciplines that encourage intellectual synthesis (dare I say the "h" word? We encourage prospective students, rather, to go into analytical studies and scoff at pretty much anything else, relegating these other scholarship journeys to 'hobby' academics, like the totemic basket weaving major. Marketing is ultimately the study of human behavior, and really that doesn't change all that much, and does not adhere to Moore's law, needless to say.      

  • Listen To The Lady by Karl Greenberg (Marketing: Automotive on 06/02/2015)

    You know, I had a brand I won't mention, on borrow a couple of years ago. This his hilraious: I ws trying to get to newark airport, by itslef a near impossible task. Teh thing told me to take a a bridge

  • Volvo Is Global, But How Swedish Is It? by Karl Greenberg (Marketing: Automotive on 05/12/2015)

    Hah. if that were discovered to be the case...I shouldn't be too surprise. 

  • New Film, 'A Faster Horse,' Takes You Where Few Get To Go by Karl Greenberg (Marketing: Automotive on 04/22/2015)

    Good point. At this point they are just doing the festival circuit. The next step for them is to get a distributor, which is what these festivals are all about. As soon as they do, I will put that note out there on my internets

  • Cadillac, Chrysler, And Objectivism by Karl Greenberg (Marketing: Automotive on 04/14/2015)

    My wife. Though she wouldn't admit it. good point. My corner just threw in the towel. 

  • Cadillac, Chrysler, And Objectivism by Karl Greenberg (Marketing: Automotive on 04/14/2015)

    That's facile, but yyou're s software guy so you're a lot smarter than I. I won't start to get into economic theory with you, because that would be a zero-sum game for me. But you're right, I could have been clearer about it. As I wrote about the 300,  "attitude" is baked into that nameplate. And I do I think a certain "screw you" is part of the Chrysler 300 story, in a good way, starting with the way the car looks and drives. It is an aggressive car, even with Chrysler having softened the lines a bit and maybe lowering the waistline a bit. That aside, attitude, swagger, winning, all of those things mean nohting unless there's an oppononent. Sorry, I don't see how else that can work. The opponent has to lose. You really thnk millions of people are going to buy the Manny v Mayweather fight next month so they can see both of them win?

  • Re-Brand? Indiana Will Have To Un-Brand by Karl Greenberg (Marketing Daily on 04/10/2015)

    Paula, I hope you're wrong, though I know we're probably heading in that direction. Still, I just don't think states like Indiana have leverage versus the corproations they depend on. When all you have to offer a as an economic incentive to "live, work and do business here" is that you're cheap and you have a hoosier state of mind, a great motor speedway, and Bloomington,  you're not in the best negotiating position. Did I mention Bloomington? there is that.   

  • Is General Motors' Warranty Roll-back Risky Business? by Karl Greenberg (Marketing: Automotive on 03/17/2015)

    good point. I hate to say it but I think GM had to find savings because of pressure from activist investors whose mouthpiece is wearing the proverbial golden leash.

  • Cadillac Is New York, And New York Is Luxury by Karl Greenberg (Marketing: Automotive on 02/23/2015)

    That's a good point. I haven't seen that ad. I need to see the TV spot again because I can't remember if he's credited there. I don't think so.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.