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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • Cadillac's Ellinghaus Sees New York State Of Mind For The Brand  in Marketing Daily on 12/19/2014

    "If you want to turn Cadillac into a global brand, you have to be in New York," CMO Uwe Ellinghaussaid said. "It is the most cosmopolitan city in the U.S., if not the world -- and it is the natural home for luxury, and not just in automotive."

  • The Rums Of Puerto Rico Celebrates Inventors  in Marketing Daily on 12/19/2014

    History.com is the main channel for the effort by the The Rums of Puerto Rico. There is also a dedicated Web site, www.itsrumtime.com, that also carries the videos, which can be launched with a button bearing the History Channel logo.

  • BlackBerry Gets Back To Classic in Around the Net In Brand Marketing on 12/19/2014

    BlackBerry has gone back to what has worked before for the company, and what now makes it retro-unique in the smartphone world: a phone with a physical QWERTY keyboard. It's the new BlackBerry Classic. The phone, which has been available on pre-order for a month, combines the old and new, pairing the keyboard with a touch display that's actually larger than the one featured in the Bold 9900.

  • Starbucks Card Mania For Holidays in Around the Net In Brand Marketing on 12/19/2014

    Starbucks said it expects to set a record for Starbucks Card purchases on Dec. 24, simply because people are going to do at the last minute what they could do today. The chain expects it will easily top the more than 1,500 gift cards per minute that were purchased at its stores in the U.S. and Canada last Christmas Eve. The Starbucks Cards, launched 13 years ago, are a big revenue generator: more than $20 billion has been loaded onto them in just the U.S. and Canada. In the past year, alone, $4 billion has been loaded onto the cards.

  • Far Too Few Internet Choices, Far Too Many Near-Monopolies in Around the Net In Brand Marketing on 12/19/2014

    The U.S. Commerce Department says that for huge swaths of the country the broadband service business is monopolistic, and the choices are nearly nil. Most people don't have fiber, and for DSL-level speeds of 10 Mbps, 70% of Americans have about two choices. But only 28% of Americans have a choice of three or more providers. At 25 Mbps - which Wheeler has argued is likely the "table stakes" for broadband service going forward - it's worse. For most, it's one provider.

  • Former Saab Owner Spyker Bankrupt in Around the Net In Brand Marketing on 12/19/2014

    Sports car maker Spyker, which acquired the drowning Saab from GM, has itself been drowned by the acquisition. The Dutch company declared bankruptcy on Thursday even as founder and CEO Victor Muller vowed to revive the company. A Dutch district court ended a temporary moratorium of payments granted Dec. 2. The court placed Spyker and its wholly owned subsidiaries Spyker Automobielen and Spyker Events & Branding into receivership.

  • Super Bowl Survey: TV Sets, Smartphones, Selfies Will Rule in Around the Net In Brand Marketing on 12/19/2014

    With Super Bowl XLIX about six weeks off, marketers who have paid upward of $4.5 million to air spots on NBC on Feb. 1 have questions regarding the habits of viewers. For instance, how many will be watching and remembering the commercials, how many are willing to turn viewing into spending and what devices in addition to TV will they be using. YuMe found that while TV is still the No. 1 option for the Big Game, more people than ever will be using multiple devices. A strong number not only watch but recall ads and that interacting with friends via smartphones and other platforms.

  • Great Digital Advertising For ... Something in Marketing Daily on 12/19/2014

    I watched the whole thing because it was engaging, about people doing crazy things, with the requisite embarrassing moment, hijinks and "No way!" moment. It was incredibly good.

  • Industry Set To Pour Bubbly With December Sales  in Marketing Daily on 12/18/2014

    Said Jeff Schuster, SVP of forecasting at LMC Automotive: "Economic bliss driven by job creation, wage growth and low gas prices may drive consumers to showrooms at a faster pace, emphasizing the notion that this recovery may not be over quite yet."

  • Auto Trader To Launch GBP6.5 Million TV Push in Around the Net In Brand Marketing on 12/18/2014

    Auto Trader, the marketplace for new and used cars, is launching a GBP6.5 million U.K. TV campaign on Boxing Day, drawing on the different ways people look for their perfect car. The integrated campaign highlights the new features on the Auto Trader website, which are designed to make it easier for consumers to find the right car. The spot, called "searchers," shows people looking for different things throughout various points in their life.

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