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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • TrueCar, Problem Child in Marketing: Automotive on 07/28/2015

    When Bon Scott sings "What I want I take, what I don't I break," in this AC/DC classic, the "problem child" he's referring to could be TrueCar.com. The digital car marketing channel solves a big problem for consumers who aren't in love with dealerships and hate haggling. But, um, they have created some, too.

  • BMW, Porsche Tops In J.D. Power Web Site Study in Marketing Daily on 07/27/2015

    How useful to car shoppers is all of this fun? Depends on how well the pieces fit together, per J.D. Power and Associate's semiannual 2015 Manufacturer Website Evaluation Study, which measures information/content, appearance, speed and navigation.

  • Thomas Cook Loses On Greek, Tunisian Crises in Around the Net In Brand Marketing on 07/27/2015

    Tour operator Thomas Cook is set to post its third-quarter results this week and analysts say the company faces GBP20 million worth of losses after losing out on holiday bookings following the Tunisian terrorist attack and Greece's financial woes. The two crises happened during the peak summer holiday season, which didn't help Thomas Cook's revenue. Around 10% of Thomas Cook's passengers travel to North Africa and about a third head for Tunisia.

  • Airlines Probed For Price Gouging After Amtrak Accident in Around the Net In Brand Marketing on 07/27/2015

    Five airlines are at the center of a newly opened federal investigation into price-gouging for their actions in allegedly raising airfares following the May derailment of an Amtrak train in Philadelphia, an accident that killed eight people and injured 200 others. The U.S. Department of Transportation sent letters to JetBlue, Southwest, Delta, United and American airlines, seeking pricing information for air travel routes most likely affected by the temporary shutdown of rail travel along Amtrak's Northeast Corridor.

  • Honda Takes The Mountain View Off Ramp, Avoids Detroit in Around the Net In Brand Marketing on 07/27/2015

    Guess where Honda unveiled the 2016 Accord? Not Detroit, not by a long shot. The automaker showed it at its new Mountain View, Calif. research center. That makes sense because it is Honda's first Accord that incorporates telematics platforms from both Apple and Google. Both of those companies, and Honda's lab, are in the goldilocks orbit around Stanford University, a fervent area otherwise known as Silicon Valley. Honda opened its tech center there in 2000.

  • 'Skip Showers For Beef.' Seriously? Yes And No  in Around the Net In Brand Marketing on 07/27/2015

    It's a serious and seriously funny campaign aimed at spotlighting the deleterious role cattle raising plays on water consumption in drought stricken California. The Yes Men comedy team's campaign, "Skip Showers for Beef," argues that you shouldn't have to give up beef just to save water. Instead, you just have to cut personal water use by exactly the amount used to raise the meat you eat. The video, which includes appearances by the likes of Moby, is at the jump.

  • Curry, Spieth, Copeland Are Key To Under Armour Brand  in Around the Net In Brand Marketing on 07/27/2015

    Under Armour continued its assault on the landscape once dominated by Nike and Adidas with increased revenue and a strategy to "build consumer engagement and drive healthier lifestyles," said CEO Kevin Plank. "In the second quarter of 2015, we witnessed historic performances and accolades from our incredible portfolio of athletes including the NBA's MVP and world champion Stephen Curry; PGA Tour pro Jordan Spieth who won this year's Masters and U.S. Open; and the American Ballet Theatre's first-ever African American female principal dancer, Misty Copeland."

  • Adidas Laces Up Experiential Program For Boost in Marketing Daily on 07/24/2015

    Adidas is launching an interactive experience called Boost Experience by adidas, that the company says will appear at running events nationwide. The idea is to build brand awareness of the company's Boost technology, which Adidas launched in 2013.

  • July Autos Continue Positive Trend With Help From Digital Process  in Marketing Daily on 07/24/2015

    The first six months of the year were torrid for auto sales, with 8.5 million vehicles delivered, making it the strongest first half since 2005.

  • Pew: For Kids, Parents Pick Facebook in Around the Net In Brand Marketing on 07/24/2015

Comments by Karl All comments by Karl

  • The Farther Up The Ladder, The Farther Behind The Eight Ball For Marketers by Karl Greenberg (Marketing Daily on 06/19/2015)

    John, thanks for the comment. remember that movie from the sixties, (you probably don't, which is ironic in this context) "Wild in the Streets"? it was a dystopian look at youth obsession, in which youth is seen as the sole repository not only of beauty, but wisdom. The president is a teenager, but his advisors are even younger, as I recall. There is a little of that going on. But age should be  irrelevent to the discussion, in any case. It's about the kind of wisdom that is worth a fortune if you can find it. And, honeslty, that brings me to another (off) topic discussion: we under-value, in higher education, the kinds of academic disciplines that encourage intellectual synthesis (dare I say the "h" word? hu...hu...hu...manities.) We encourage prospective students, rather, to go into analytical studies and scoff at pretty much anything else, relegating these other scholarship journeys to 'hobby' academics, like the totemic basket weaving major. Marketing is ultimately the study of human behavior, and really that doesn't change all that much, and does not adhere to Moore's law, needless to say.      

  • Listen To The Lady by Karl Greenberg (Marketing: Automotive on 06/02/2015)

    You know, I had a brand I won't mention, on borrow a couple of years ago. This his hilraious: I ws trying to get to newark airport, by itslef a near impossible task. Teh thing told me to take a left....off a bridge

  • Volvo Is Global, But How Swedish Is It? by Karl Greenberg (Marketing: Automotive on 05/12/2015)

    Hah. if that were discovered to be the case...I shouldn't be too surprise. 

  • New Film, 'A Faster Horse,' Takes You Where Few Get To Go by Karl Greenberg (Marketing: Automotive on 04/22/2015)

    Good point. At this point they are just doing the festival circuit. The next step for them is to get a distributor, which is what these festivals are all about. As soon as they do, I will put that note out there on my internets

  • Cadillac, Chrysler, And Objectivism by Karl Greenberg (Marketing: Automotive on 04/14/2015)

    My wife. Though she wouldn't admit it. good point. My corner just threw in the towel. 

  • Cadillac, Chrysler, And Objectivism by Karl Greenberg (Marketing: Automotive on 04/14/2015)

    That's facile, but yyou're s software guy so you're a lot smarter than I. I won't start to get into economic theory with you, because that would be a zero-sum game for me. But you're right, I could have been clearer about it. As I wrote about the 300,  "attitude" is baked into that nameplate. And I do I think a certain "screw you" is part of the Chrysler 300 story, in a good way, starting with the way the car looks and drives. It is an aggressive car, even with Chrysler having softened the lines a bit and maybe lowering the waistline a bit. That aside, attitude, swagger, winning, all of those things mean nohting unless there's an oppononent. Sorry, I don't see how else that can work. The opponent has to lose. You really thnk millions of people are going to buy the Manny v Mayweather fight next month so they can see both of them win?

  • Re-Brand? Indiana Will Have To Un-Brand by Karl Greenberg (Marketing Daily on 04/10/2015)

    Paula, I hope you're wrong, though I know we're probably heading in that direction. Still, I just don't think states like Indiana have leverage versus the corproations they depend on. When all you have to offer a as an economic incentive to "live, work and do business here" is that you're cheap and you have a hoosier state of mind, a great motor speedway, and Bloomington,  you're not in the best negotiating position. Did I mention Bloomington? there is that.   

  • Is General Motors' Warranty Roll-back Risky Business? by Karl Greenberg (Marketing: Automotive on 03/17/2015)

    good point. I hate to say it but I think GM had to find savings because of pressure from activist investors whose mouthpiece is wearing the proverbial golden leash.

  • Cadillac Is New York, And New York Is Luxury by Karl Greenberg (Marketing: Automotive on 02/23/2015)

    That's a good point. I haven't seen that ad. I need to see the TV spot again because I can't remember if he's credited there. I don't think so.

  • Newcastle's 'Band of Brands' Falls Short, Like All Beer Marketing by Larry Dobrow (Video Critique on 01/15/2015)

    Well, hell, I liked it. I think the "The United States of winning" bit was a poke at Chrysler. I don't know where you come off saying Shania Twain is a satirist.

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