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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • Subaru Shares The Love With Year-End Campaign in Marketing Daily on 11/21/2014

    Alan Bethke, VP marketing with the Cherry Hill, N.J., company said that by the end of the year Subaru will have donated $50 million to national and local charities since the inception of the Share the Love program.

  • Volkswagen Putting Huge Investment In Eponymous Brand  in Marketing Daily on 11/21/2014

    Said the company's chairman of the board, Martin Winterkorn, "We will continue to invest in the future to become the leading automotive group in both ecological and economic terms - with the best and most sustainable products."

  • Casual Dining Brands Need Attachment in Around the Net In Brand Marketing on 11/21/2014

    A new study from Boston Consulting Group sees casual dining restaurants receding into the background, but that it is "premature to write off the CDR segment as having lost its relevance." The report says older brands that have lost differentiation will fade while newer players take over. Drivers: new health and wellness focus on fresh, high-quality ingredients; growth of breakfast, which most CDRs do not offer; time-constrained lifestyles that benefit faster service models; and casual dining's inefficiency in converting first-time guests to repeat customers.

  • Pizza Hut Goes To Old World To Tout New Innovations in Around the Net In Brand Marketing on 11/21/2014

    Pizza Hut debuted its new menu this week, "Flavor of Now," which will include a series of TV ads debuting Sunday. Elderly citizens of Sorrento, Italy, taste test Pizza Hut's such new varieties as Peruvian cherry pepper pizza and honey Sriracha crust pizza, giving it a cold reception. The idea: younger and hipper audience will understand it's time for something new. Forthcoming ads will delve into the villagers' views on modern innovations, including a new Pizza Hut mobile app.

  • Cadillac Chief Sees $250,000 Flagship In 2029 in Around the Net In Brand Marketing on 11/21/2014

    Johann de Nysschen, Cadillac's new chief, sees ultra-premium cars in the General Motors luxury brand's future. He said the brand could roll out quarter-million dollar cars by 2029. "It is too early today for a $250,000 Cadillac," said de Nysschen in an interview on Wednesday at the Los Angeles Auto Show. "Fifteen years from now, it won't be." Cadillac's current flagship car, the XTS sedan, tops out at around $70,000, far less than the top end of BMW and Daimler AG's Mercedes-Benz.

  • Church's Putting Oreos Into Holiday Biscuits in Around the Net In Brand Marketing on 11/21/2014

    Church's Chicken has never messed with its biscuit recipe. Now, the fast food chain will try Oreo Biscuit Bites, mini-biscuits with Oreos crumbled into the biscuit dough and topped with vanilla icing. Mark Snyder, global CMO, said the new offering is a big deal for the company. Biscuits, he said, "are core and central to the DNA of Church's. The biscuit is so popular, we thought we could extend the equity."

  • Thanks To Foot Locker, Pacquiao Finally 'Gets' His Man in Around the Net In Brand Marketing on 11/21/2014

    Manny Pacquiao, in a welterweight title fight this weekend, is one of the athletes in a Foot Locker campaign. Touting the "Week of Greatness" promotion, the push includes an ad where Pacquiao thinks a conversation in the gym about the "Week of Greatness" actually means the retailer has arranged for Floyd Mayweather Jr. to finally fight him.

  • DV8 Says Golf Isn't For Everyone, But It Should Be For Anyone in Marketing Daily on 11/21/2014

    I wandered halfheartedly into a press conference yesterday for a product called DV8, a James Bond-like golf club set that can be broken down and packed in a backpack-style carry case. That means you don't need a car.

  • Southern California Dealers Bring Back Helpful Honda Guys in Marketing Daily on 11/20/2014

    The organization's TV and social channels are running a series of new ads, and behind-the-scenes bloopers. In the ads, the "Guys in Blue" do "random acts of kindness," a staple of the campaign narrative. They surprise Santa, his elves and the Nutcracker.

  • Why Gen Y Can't Save in Around the Net In Brand Marketing on 11/20/2014

    A USA Today/Bank of America Better Money Habits poll of Millennials finds that while they say they have good financial habits, most still worry. They say they're good at living within their means, but many are living paycheck to paycheck. They also say reducing their debt is a priority, but they can't save for emergencies. It doesn't help that, in spite of improved market, wages haven't improved. Nor do rising student loan debt and rent prices help.

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