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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • Subaru Remembers Summer Of Love For Outback in Marketing Daily on 09/19/2014

    The company's new campaign for the 2015 Outback keeps the wry humor intact, delivering a message about adventure driving, Subaru style, while toying with the idea of Subaru-owners having an inner-flower child.

  • Unilever Launches Retail Program Around NCAA Football in Marketing Daily on 09/19/2014

    Unilever, which holds the position as official pre-game products sponsor of NCAA Football, is aligning with the fall game schedule with a new retail point-of-purchase program called "Take Pride in Your Pregame. "

  • Dunkin' And Krispy Kreme Go Green With Palm Oil Sourcing in Around the Net In Brand Marketing on 09/19/2014

    No more "deforestation donuts" from Krispy Kreme and Dunkin' Donuts. Both have committed to source palm oil for frying from suppliers who are not clear-cutting forests. Some food manufacturers source palm oil from suppliers who have a history of clear-cutting rain forests. "The one-two punch of Dunkin' Donuts and Krispy Kreme going deforestation-free signal a rapid shift in the U.S. fast food industry," said Deborah Lapidus, campaign director of Forest Heroes.

  • German Automakers Helped By China's Lack Of Brand Loyalty in Around the Net In Brand Marketing on 09/19/2014

    A new study by the Boston Consulting Group finds that 40% of the owners of cars from Chinese makers planning to trade their vehicle for a global or "foreign" brand said they intend to buy a Volkswagen model. Nearly 90% of foreign volume-brand owners who are trading up said they are likely to buy an Audi, BMW or Mercedes-Benz, according to the group, known as BCG. Donald Zhang, a BCG project leader and a co-author of the report, said the stakes are particularly high in China because it tends to be a winner-take-all market.

  • Kroger Testing Grocery Pick-Up in Around the Net In Brand Marketing on 09/19/2014

    Kroger officials said Wednesday they are testing a grocery pick-up service in Cincinnati. Customers order groceries via the Internet, then drive up to pick up their order. Kroger bought pharmacy and grocery chain Harris Teeter for $2.5 billion in January and has been studying their "click and collect" program for months with plans to expand it elsewhere.

  • Timberland Banking On Big Online Growth in Around the Net In Brand Marketing on 09/19/2014

    Timberland detailed its plan to grow revenues by $1.4 billion during the next five years through e-commerce. The company said it would increase that channel 31% annually, adding $180 million in revenues over the next five years. Timberland also plans to expand its global retail store presence by adding 130 stores to its current base of approximately 230 stores. Americas, EMEA and Asia Pacific are growth regions for the brand.

  • Bryan Cranston Breaking Balls For MLB, TBS Playoffs in Around the Net In Brand Marketing on 09/19/2014

    Actor Bryan Cranston, a huge baseball fan, is featured in a multi-platform effort for TBS' coverage of MLB when he stages a one-man show. He will recreate memorable baseball events involving Carlton Fisk, Kirk Gibson and Derek Jeter with the assistance of world-renowned ballerina Misty Copeland, former pitcher Pedro Martinez and animated icon Bugs Bunny.

  • Football Advertisers Kvetch, But Won't Punt  in Marketing Daily on 09/19/2014

    National consumer brands should pull advertising. Really? Where else will brands go to get TiVo-proof viewers?

  • Nissan Signs Up As Exclusive Sponsor Of 'The Voice' in Marketing Daily on 09/18/2014

    It will sponsor "The Voice Official App," designed to deliver content and act as a fan participation vehicle. Principally, according to the automaker, it delivers show content from the auditions to the finals, and allows users to vote during broadcast.

  • Nike Suspends Contract With Peterson in Around the Net In Brand Marketing on 09/18/2014

    Nike says it has suspended its contract with National Football League athlete Adrian Peterson over allegations of child abuse. Said the company in an emailed statement on Wednesday, "Nike in no way condones child abuse or domestic violence of any kind and we have shared our concerns with the NFL." The Minnesota Vikings suspended Peterson from all team activities until his child-abuse case is resolved, the franchise said on Wednesday.

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