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Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at

Articles by Karl All articles by Karl

  • The USTA Says 'Find Yourself In The Game' in Marketing Daily on 08/28/2015

    Ginny Levine, USTA director of marketing for community tennis, tells "Marketing Daily" that social-media components of the new campaign include a paid effort on Facebook and video representation on YouTube.

  • Toyota Back In 'Playing House' For Camry in Marketing Daily on 08/28/2015

    The first Camry vignette debuted on Aug. 25, a week before the on-air premier. Then 60-second (slightly longer) versions of the vignettes air during the Sept. 1 and Sept. 8 episodes, which also feature major Toyota integrations.

  • Under New Leadership, Xerox Launches Campaign in Around the Net In Brand Marketing on 08/28/2015

    The brand strategy, from Y&R New York, the company's longtime agency partner, seeks to address the way people use and can benefit from technology-not just address the mechanics of the technology. The effort includes a multimedia campaign and a relaunch of the website, which features new content that is optimized for access via any device and that reflects the new business focus.

  • Ferrari May Make Chrysler Marchionne CEO in Around the Net In Brand Marketing on 08/28/2015

    Ferrari, a unit of Fiat Chrysler Automobiles (FCA) is considering appointing FCA Chairman Sergio Marchionne CEO after Amedeo Felisa retires this year. Ferrari, which goes public later in 2015, will be spun off in early 2016. Marchionne would add the CEO job to his current duties until then. Felisa may keep an advisory role. Fiat Chrysler is selling 90% of Ferrari to raise cash. Founding-family member Piero Ferrari plans to keep the remaining 10%.

  • McDonald's, Tyson Cut Ties To Farm For Animal Cruelty  in Around the Net In Brand Marketing on 08/28/2015

    McDonald's won't use T&S Farms any more after an activist group, Mercy for Animals, went to the web with a video, showing ill, maltreated chickens at the plant being slaughtered brutally. The farm is contracted to chicken giant Tyson Foods, which supplies chicken to McDonald's, the second biggest purchaser of poultry in the USA. Tyson said the company was investigating, but is also terminating the farmer's contract, based on what it has seen.

  • FDA Says No, Not Natural, To Three Tobacco Brands  in Around the Net In Brand Marketing on 08/28/2015

    The Food and Drug Administration took three cigarette brands to task for their labels, which claim they are "natural" or "additive-free." The warnings went to Winston maker ITG Brands LLC; Natural American Spirit maker Santa Fe Natural Tobacco Company Inc.; and Nat Sherman maker Sherman's 1400 Broadway N.Y.C. Ltd. The FDA said the products need an FDA modified risk tobacco product order before they can be legally introduced as 'natural' and 'additive free' into interstate commerce.

  • Mondelez Makes Marketing Department Changes in Around the Net In Brand Marketing on 08/28/2015

    Mondelez International, maker of brands like Oreo and Ritz, is planning changes in North America next year that include marketing department cuts. The reorganization comes as it faces stakeholder pressure to boost margins. The company said it shared some of the details with employees. The company is based in Chicago, but the North American marketing division works mostly out of East Hanover, N.J., and Toronto.

  • Free Of Fogle, Subway Taps BBDO in Around the Net In Brand Marketing on 08/28/2015

    Subway has chosen Omnicom shop BBDO as AOR, with the New York office handling. The ad review, which jettisons Boston's MMB, Subway's prior agency for almost a decade, came after the departure of CMO Tony Pace, and news that brand mascot Jared Fogle was being investigated for child pornography. Fogle appeared in more than 300 ads.

  • Everything You Wanted To Know About Programmatic, But Were Afraid To Ask in Marketing Daily on 08/28/2015

    Programmatic is about more than bidding on lowest price and getting efficiency. Or so I think. I've avoided the topic like the plague.

  • Earnhardt Jr., Favre, And Brees Tout Wrangler in Marketing Daily on 08/27/2015

    "We have used all three for a variety of TV, print, digital, radio and PR initiatives to support the brand," Craig Errington, VP marketing for Wrangler Jeans, tells "Marketing Daily." He says the new campaign will also be leveraging creative assets for social media initiatives."

Comments by Karl All comments by Karl

  • The Farther Up The Ladder, The Farther Behind The Eight Ball For Marketers by Karl Greenberg (Marketing Daily on 06/19/2015)

    John, thanks for the comment. remember that movie from the sixties, (you probably don't, which is ironic in this context) "Wild in the Streets"? it was a dystopian look at youth obsession, in which youth is seen as the sole repository not only of beauty, but wisdom. The president is a teenager, but his advisors are even younger, as I recall. There is a little of that going on. But age should be  irrelevent to the discussion, in any case. It's about the kind of wisdom that is worth a fortune if you can find it. And, honeslty, that brings me to another (off) topic discussion: we under-value, in higher education, the kinds of academic disciplines that encourage intellectual synthesis (dare I say the "h" word? We encourage prospective students, rather, to go into analytical studies and scoff at pretty much anything else, relegating these other scholarship journeys to 'hobby' academics, like the totemic basket weaving major. Marketing is ultimately the study of human behavior, and really that doesn't change all that much, and does not adhere to Moore's law, needless to say.      

  • Listen To The Lady by Karl Greenberg (Marketing: Automotive on 06/02/2015)

    You know, I had a brand I won't mention, on borrow a couple of years ago. This his hilraious: I ws trying to get to newark airport, by itslef a near impossible task. Teh thing told me to take a a bridge

  • Volvo Is Global, But How Swedish Is It? by Karl Greenberg (Marketing: Automotive on 05/12/2015)

    Hah. if that were discovered to be the case...I shouldn't be too surprise. 

  • New Film, 'A Faster Horse,' Takes You Where Few Get To Go by Karl Greenberg (Marketing: Automotive on 04/22/2015)

    Good point. At this point they are just doing the festival circuit. The next step for them is to get a distributor, which is what these festivals are all about. As soon as they do, I will put that note out there on my internets

  • Cadillac, Chrysler, And Objectivism by Karl Greenberg (Marketing: Automotive on 04/14/2015)

    My wife. Though she wouldn't admit it. good point. My corner just threw in the towel. 

  • Cadillac, Chrysler, And Objectivism by Karl Greenberg (Marketing: Automotive on 04/14/2015)

    That's facile, but yyou're s software guy so you're a lot smarter than I. I won't start to get into economic theory with you, because that would be a zero-sum game for me. But you're right, I could have been clearer about it. As I wrote about the 300,  "attitude" is baked into that nameplate. And I do I think a certain "screw you" is part of the Chrysler 300 story, in a good way, starting with the way the car looks and drives. It is an aggressive car, even with Chrysler having softened the lines a bit and maybe lowering the waistline a bit. That aside, attitude, swagger, winning, all of those things mean nohting unless there's an oppononent. Sorry, I don't see how else that can work. The opponent has to lose. You really thnk millions of people are going to buy the Manny v Mayweather fight next month so they can see both of them win?

  • Re-Brand? Indiana Will Have To Un-Brand by Karl Greenberg (Marketing Daily on 04/10/2015)

    Paula, I hope you're wrong, though I know we're probably heading in that direction. Still, I just don't think states like Indiana have leverage versus the corproations they depend on. When all you have to offer a as an economic incentive to "live, work and do business here" is that you're cheap and you have a hoosier state of mind, a great motor speedway, and Bloomington,  you're not in the best negotiating position. Did I mention Bloomington? there is that.   

  • Is General Motors' Warranty Roll-back Risky Business? by Karl Greenberg (Marketing: Automotive on 03/17/2015)

    good point. I hate to say it but I think GM had to find savings because of pressure from activist investors whose mouthpiece is wearing the proverbial golden leash.

  • Cadillac Is New York, And New York Is Luxury by Karl Greenberg (Marketing: Automotive on 02/23/2015)

    That's a good point. I haven't seen that ad. I need to see the TV spot again because I can't remember if he's credited there. I don't think so.

  • Newcastle's 'Band of Brands' Falls Short, Like All Beer Marketing by Larry Dobrow (Video Critique on 01/15/2015)

    Well, hell, I liked it. I think the "The United States of winning" bit was a poke at Chrysler. I don't know where you come off saying Shania Twain is a satirist.

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