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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • AutoTrader.com Study Finds In-Car Technology Offers A Big Conquest Opportunity  in Marketing Daily on 11/25/2014

    Almost half said one shouldn't have to spend more than 15 minutes figuring out how to use all of the gee gaws in a car. That said, 38% of vehicle owners said they would delay their next purchase to get all of the in-car tech features they want.

  • Kia Motors Back For Year Two Of YouTube Music Awards in Marketing Daily on 11/25/2014

    Both the Kia site for the show and YouTube's Kia-branded site are this week getting populated with artist music videos. YouTube's site has video content from artists like Megan Nicole and K-pop mega stars GD X Taeyang.

  • Budweiser Waves Bye To Clydesdales in Around the Net In Brand Marketing on 11/25/2014

    Budweiser is switching from Clydesdales to hipsters as it tries to gain back some of its sliding market share. The horses have been in the brewer's ads for 27 years. But competition from craft beers, which younger people - who don't automatically see longevity as a badge of authenticity - prefer. It's not exactly (the brilliant) "True" campaign, and, sadly, nobody says "Wassup." But there are Millennials doing callouts to friends.

  • Nardini Steps Down At AOL Advertising in Around the Net In Brand Marketing on 11/25/2014

    Erika Nardini, AOL's marketing chief for its advertising division, is leaving the company at the end of the year. She will be succeeded by Allie Kline, CMO of AOL's ad-tech division. She will add Nardini's duties to her current responsibilities. Kline and Nardini both joined AOL in January last year, but since then the company's advertising technology and premium advertising businesses have begun to converge. In the third quarter of 2014, AOL's overall advertising revenue rose by 18%. AOL's ad-tech division contributed the largest piece of that revenue.

  • Tesla May Collaborate With BMW in Around the Net In Brand Marketing on 11/25/2014

    Tesla Motors has begun discussing a possible collaboration with Germany's BMW AG, according to the U.S. company's CEO Elon Musk. The two makers are discussing the use of sharing batteries and the lightweight components that can help improve vehicle range. The news comes a month after Germany's Daimler AG sold off its 4% stake in Tesla.

  • PETA To Get Naked At Macy's Parade in Around the Net In Brand Marketing on 11/25/2014

    Animal rights group PETA is planning a naked protest of a SeaWorld float in Macy's annual Thanksgiving Day parade in New York. The group objects to the water park keeping orca whales in tanks that it says are too small. It also objects to the Cincinnati-based retailer's tacit support by allowing them in the parade. Two naked protesters wearing body paint to look like orcas will sit in a cramped bath tub along the parade outside Macy's flagship Herald Square store.

  • NBA Champion Spurs Show 'Supermarketing' Skills in Around the Net In Brand Marketing on 11/25/2014

    It pays to win the NBA title, as the defending champion San Antonio Spurs are finding out, with Tim Duncan appearing in national campaigns as well as alongside several of his teammates. The players are in a series of new spots for supermarket chain H*E*B*, with the crew getting to show off their comedic talents. For its part the grocer supports the team as a presenting sponsor and via multi-platform activations such as fan experiences, community endeavors and marketing on TV, Internet, in-arena and POP.

  • Chrysler Dances With American Music Awards Broadcast in Marketing Daily on 11/24/2014

    The Eminem ad teased the upcoming video for his song, wherein he drives a black Dodge Charger SRT Hellcat around the badlands of Detroit, cut with video of boxers sparring, and ending with a co-branded tag touting his new compilation release.

  • Trucks Back On A Roll This Year. Detroit Gets The Benefit. Ford Preps For December  in Marketing: Automotive on 11/25/2014

    Trucks, baby. There hasn't been this much going on in the pickup truck business for years. You have the new aluminum body Ford F-150, Chevrolet's killer mid-sized pickups including a diesel version of the Colorado introduced in Los Angeles last week, and Ram, which has been on a growth boom, partly because of its own diesel 1500.

  • NHL Heats Up Outdoor Games With Epix Advertising Efforts in Around the Net In Brand Marketing on 11/24/2014

    With the annual Bridgestone Winter Classic coming Jan. 1 and the Coors Light Stadium Series following Feb. 15, the NHL is ramping up marketing efforts for its crown-jewel events. The League is launching a TV, print, outdoor and Internet and a multi-media campaign to support two four-part reality-documentary series for the Classic and Series games. Besides airing on Epix, it is also on NHL's and Epix' Web sites, on Facebook and via apps.

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