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Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at

Articles by Karl All articles by Karl

  • AIMExpo Looks To Be THE U.S. Motorcycle Show in Marketing Daily on 10/24/2014

    "At the end of the day, it's the trade shows that serve as the engine that makes stuff happen. If I can get manufacturers to do reveals there, it brings down the dealer body and the press. If I open it up for consumers, that's the icing on the cake."

  • ShareThis Drills Down On Social Buzz Around Big Events  in Marketing Daily on 10/24/2014

    The study, which looks at social behavior around major events like Shark Week, the Middle East events around ISIS, Apple Launch events, and Ferguson riots, finds that, overall, users are five times more engaged in sharing in the days surrounding events.

  • Q&A: At 'B-Dubs', Winning Fans Is The Name Of The Game in Around the Net In Brand Marketing on 10/24/2014

    With a new naming rights deal for college football's Citrus Bowl in place, Buffalo Wild Wings is in a great position to support and enhance its motto, 'Wings. Beer. Sports." But as Bob Ruhland, VP of marketing, explains in this Q&A, in a category filled with restaurants using a bevy of messages to attract sports fans, Buffalo Wild Wings works hard to differentiate itself by keeping its customers connected to each other and their favorite teams.

  • Target Aims To Inspire Shoppers in Around the Net In Brand Marketing on 10/24/2014

    Target's partnership with Joy Cho exemplifies the retailer's mission to provide shoppers with inspiration, said Rick Gomez, the retailer's SVP of brand and category marketing. "We've invested significant resources to better understand our guests," Gomez said during a keynote presentation Wednesday at the Shopper Marketing Conference & Expo in Minneapolis.

  • Why To Market To Millennials While They Have Money in Around the Net In Brand Marketing on 10/24/2014

    Middle-class Americans have only $20,000 saved for retirement, just a tad less than the $250,000 they think they'll need during their golden years, per a new Harris Poll study performed by Wells Fargo. A third (34%) of working middle-class adults aren't contributing anything to a 401(k), IRA or other retirement savings plan, per the survey of 1,001 adults, ages 25 to 75, with a median household income of $63,000.

  • Daimler Says Its Mercedes Unit Set To Hit Record Sales in Around the Net In Brand Marketing on 10/24/2014

    Daimler AG used a surge in sales of new Mercedes-Benz models to boost its revenue by 10% in the third quarter despite the soft global economy, which the company expects to slow further by the end of the year. Daimler Group AG net earnings also increased significantly to 2.82 billion euros compared with 1.89 billion euros in the third quarter of last year and Mercedes-Benz cars is on its way to record sales this year.

  • Wearable Health? Still Just A Novelty in Around the Net In Brand Marketing on 10/24/2014

    Consumers have not yet embraced wearable health technology, but they could be persuaded to if given the right incentives, a new PwC report predicts. The report says wearable devices are still novelties. One-third of surveyed consumers who bought such a device more than a year prior said they use it infrequently or no longer at all. More than 80% were concerned the technology would invade their privacy and make them more vulnerable to security breaches.

  • Automakers Should Love Public Transportation in Marketing: Green on 10/23/2014

    Some industries have been doing whatever they can to back-track mass transit in this country. Even though President Obama has thrown billions at getting moveable objects like trains up and running, nothing has come of it, because where there's no political will there's no political way. But the auto industry should support mass transportation because, at the end of the day, alternatives to cars are in the industry's interests.

  • Luxury Automakers Can Succeed With Premium Partnerships in Engage:Affluent on 10/23/2014

    Automakers have found interesting ways of getting people into their cars through fleet partnerships that give people an experience of a vehicle without the ignominy of the rent-a-car.

  • When Is An Ad Featuring A Celebrity Expensive Product Placement?  in Marketing Daily on 10/24/2014

    I have been talking about the Matthew McConaughey ads for Lincoln Motor for the past four months. Wait. No, that's not possible. They only came out in September. But it feels like four months.

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