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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • Automakers Launch Halloween And Vine Efforts  in Marketing Daily on 10/31/2014

    There are serious shows coming up for automakers. SEMA happens this week, and the Los Angeles Auto Show is also coming up in November. But forget all that. It's Halloween, and automakers are taking it very, very seriously. Seriously.

  • UPMC'S Sports Medicine Concussion Program Launches National Campaign in Marketing Daily on 10/31/2014

    The digital component at ReThinkConcussions.com delves into concussion issues, symptoms, risks and treatment. The center says it treats more sports-related concussions than any other program nationally with 17,000 patient visits per year.

  • Lenovo Now Owns Motorola Mobility in Around the Net In Brand Marketing on 10/31/2014

    Lenovo has completed its acquisition of Motorola Mobility, giving the Chinese more traction in the U.S. and other markets. Lenovo will pay former parent Google $2.91 billion, including $660 million in cash. Motorola had fallen victim to Apple's iPhone and Samsung's Galaxy lineup. With Google, Motorola had refined its product portfolio to just a few devices, and developed a focus on the low end.

  • New Ram CEO Aims To Move Brand Forward in Around the Net In Brand Marketing on 10/31/2014

    Ram Truck's new CEO and President Bob Hegbloom has big plans for taking on the big truck brands across town at GM and Ford. Ram is already the fastest growing truck band in the U.S. and wants to grow sales 34% to 620,000 trucks and vans by 2018. The company just launched "Just the Facts," an effort to get beyond mythologizing trucks.

  • Playtime For Adidas NBA Swingmen Howard, Noah, Lillard in Around the Net In Brand Marketing on 10/31/2014

    Adidas, the NBA's official uniform and apparel partner, this week launches its "NBA Swingman" campaign to coincide with the start of the 2014-15 season and the unveiling of the brand's revamped jersey design. Dwight Howard, Joakim Noah, Damian Lillard, Andrew Wiggins and Kenneth Faried are featured in humorous TV spots. In the ads unlikely body-doubles - think 6'11" Howard matched with a 5'4" Kevin Hart look-a-like - get to replace the real deals in challenging situations.

  • Starbucks' First LGBT Ad Stars Bianca Del Rio And Adore Delano in Around the Net In Brand Marketing on 10/31/2014

    Drag superstars Bianca Del Rio and Adore Delano are featured in a hilarious first-ever LGBT ad from Starbucks. The two, top stars of RuPaul's "Drag Race" season six, need caffeine. One of the two asks if she can break in line until she gets to the other. They get cranky when they aren't caffeinated. Watch the spot at the jump.

  • Instagram Rolls Out Video Ads With Disney And Activision in Around the Net In Brand Marketing on 10/31/2014

    Instagram has begun selling video ad inventory via partnership with Disney and Activision. First on board are Banana Republic, The CW Television Network, and cosmetics business Lancome. The brands show up as 15-second autoplay spots that appear within peoples' Instagram feeds. Burberry, Levi's, and Ben and Jerry's were among brands that tested the feature earlier this year. Disney is using the platform to promoting its upcoming "Big Hero 6" animated film.

  • Marketing As Open-Mike Night in Marketing Daily on 10/31/2014

    There's a lot in common between what a comedian does and what people in marketing do every day.

  • Chevrolet Touts Colorado Mid-Size Truck As Truck-Guy Talisman in Marketing Daily on 10/30/2014

    It's prime time for mid-size trucks. But forget bales of hay and work sites. Chevrolet's campaign for the 2015 Colorado pickup truck, the first new mid-size pickup in the U.S. market for years, is about lifestyle, and the subliminal desire for every guy to have a hauler.

  • Microsoft Enters Wearables Space With 'Band' in Around the Net In Brand Marketing on 10/30/2014

    Microsoft has announced new health-focused wearable device called the 'Band.' The wrist device has 10 sensors for tracking such biometric data as steps, heart rate, and sleep. Besides other sensing features, there is also an accelerometer, a GPS radio for tracking routes, and a microphone for dictating notes. And, of course, it's linked to the cloud, and provides branded workouts from Gold's Gym, and Shape and Men's Fitness magazines.

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