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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • Toyota Touts Manufacturing With 'Gifony' in Marketing Daily on 03/31/2015

    The campaign features 45 GIFs of such processes as the bass-like sound of doors being drilled into place, the percussive process of sheets of steel being stamped into parts, and team member commands, constituting lyrics.

  • Autotrader Lays Out Three Big Auto Retail Myths in Marketing Daily on 03/31/2015

    The starting point looks grim, superficially: according to Autotrader data, only 17 of 4,002 consumers remotely enjoy the dealership experience, even after years of automakers trying to change how it's done.

  • Here's The New Product Tesla Will Unveil Next Month in Around the Net In Brand Marketing on 03/31/2015

    Tesla CEO Elon Musk announced that the company will introduce a "new product line" on April 30 at its Hawthorne, California facility. Observers think it will be a battery, based on the one under the Tesla S and other cars in the brand. The April 30 event will take place just a few days before Tesla releases its first-quarter 2015 earnings.

  • McDonald's To Test All-Day Breakfast in Around the Net In Brand Marketing on 03/31/2015

    McDonald's is trying all-day breakfast starting next month in San Diego, which could determine the feasibility of expanding its most popular daypart. "We know our customers love McDonald's breakfast and they tell us they'd like to enjoy it beyond the morning hours," said Terri Hickey, a spokeswoman for McDonald's.

  • Five Ways Grocery Chains Can Bring Customers Back  in Around the Net In Brand Marketing on 03/31/2015

    Traditional grocers have lost 15% of share in the past 10 years to smaller markets, convenience stores, farmers markets and others. Phil Lempert, a consumer behavior analyst offers five ways to change that: a "groceraunt" setup where stores have tables, beer on tap, and food to stay; smaller stores; more services; catering to Millennials; and a wider range of options for getting food delivered. All are in detail at the jump.

  • Cadillac and Lincoln Go Head To Head With New Flagships in Around the Net In Brand Marketing on 03/31/2015

    Lots of luxury brands have introduced vehicles over the past year, including the latest, the new Lexus RX. But Cadillac and Lincoln will grab much of the spotlight at the New York auto show. Ford Motor Co.'s Lincoln brand has been offering a sneak peek at the new Continental sedan ahead of the Show's two-day media event. Cadillac has been only a wee bit more secretive about its own new flagship, dubbed the CT6.

  • How Climate Change And Population Growth Will Affect The Seafood Industry in Around the Net In Brand Marketing on 03/31/2015

    Seafood will be an increasingly important part of the American diet in the years to come, but more than 90% of the seafood the U.S. consumes is imported from countries with their own growing demand for protein. China, the global seafood producer and processor leader, is experiencing a rise in its middle class. China is now a net importer. And climate change is forcing suppliers to invest in new practices.

  • New York Auto Show Will Be As Much About The Connection As Cars in Marketing: Automotive on 03/31/2015

    Automotive technology will be as big a star at the New York International Auto Show, which starts this week, as the cars themselves. Tesla has upped the bar again by announcing it will have something like an autonomous car this year, That would seem to put pressure on the brick-by-brick, autonomy-by-evolution approach the industry subscribes to at large.

  • Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs in Marketing Daily on 03/30/2015

    Chevrolet says the campaign's first spots, in English and Spanish, will premiere during high-profile network and cable television programming on April 1, then continue on retail, digital and social platforms, displays and activations throughout the year.

  • Wheaties Professional Bowling Association Ad Goes Back In Time For Bowling Icon  in Around the Net In Brand Marketing on 03/30/2015

    Wheaties usually taps stars like Michael Jordan and Tiger Woods. But Andy Varipapa is the star in its ad for the Pro Bowling Association tournament on ESPN. The trick shot artist died in 1984, but vintage footage of Varipapa are central to the new spot. Wheaties will also sponsor one of the competing teams, whose members will wear Wheaties bowling shirts. Other brands sponsoring teams include Geico and Barbasol, according to the PBA. See the ad at the jump.

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