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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • Chevrolet Touts Colorado Mid-Size Truck As Truck-Guy Talisman in Marketing Daily on 10/30/2014

    It's prime time for mid-size trucks. But forget bales of hay and work sites. Chevrolet's campaign for the 2015 Colorado pickup truck, the first new mid-size pickup in the U.S. market for years, is about lifestyle, and the subliminal desire for every guy to have a hauler.

  • Microsoft Enters Wearables Space With 'Band' in Around the Net In Brand Marketing on 10/30/2014

    Microsoft has announced new health-focused wearable device called the 'Band.' The wrist device has 10 sensors for tracking such biometric data as steps, heart rate, and sleep. Besides other sensing features, there is also an accelerometer, a GPS radio for tracking routes, and a microphone for dictating notes. And, of course, it's linked to the cloud, and provides branded workouts from Gold's Gym, and Shape and Men's Fitness magazines.

  • Dunkin' Launches Liverpool FC Sweeps in Around the Net In Brand Marketing on 10/30/2014

    Dunkin' Donuts is pitchin' the Reds. The QSR chain is launching "Kick It with LFC Sweepstakes" in partnership with Liverpool Football Club. The sweepstakes dangles a trip for two to Liverpool to watch the Reds play the Red Devils (Manchester United for soccer plebes) at Anfield Stadium. From now through Nov. 10, fans can submit one entry each day online. The grand prize includes roundtrip airfare, hotel and spending money.

  • Lysol Apparently Buys Google 'Ebola' Search Terms in Around the Net In Brand Marketing on 10/30/2014

    Consumerist reported that Americans are buying more cleaning supplies, especially disinfectants, probably because of the Ebola scare. Lysol noticed, evidently, buying ads on Google searches about the virus. The search result is no longer there, but when it was, it urged the searcher to "learn the facts about Ebola virus from Lysol." It was also right above links from the Centers for Disease Control and Prevention, the World Health Organization, and even Wikipedia.

  • Brazil, On The Other Hand... in Around the Net In Brand Marketing on 10/30/2014

    This week is the Sao Paulo Auto Show, but it's not so sunny south of the equator. Automakers in Brazil are facing the sharpest slowdown since 1999, and there isn't a bright spot for another year at least. "It looks like the market is in for a difficult time until 2016," said Koji Kondo, Toyota Motor Corp's Brazil chief executive. Sales of cars and light trucks have fallen 9% so far this year compared to the first nine months of 2013. Blame tighter credit and consumer confidence jitters.

  • Wait...What? Mitsubishi Sales Did What? in Around the Net In Brand Marketing on 10/30/2014

    Mitsubishi is no Isuzu. The automaker has quietly seen net income rise 8% in the latest quarter, aided by results in North America. That's right, North America, where the company's U.S. light-vehicle sales surged 29% during the quarter. Mitsubishi's North American operations has an operating profit of $6.4 million from an operating loss of $8.2 million a year earlier, as revenues rose 9%. In Europe, operating profits more than doubled. You can't keep a good man down.

  • With Myriad Partnerships, Mazda Is Always On  in Marketing Daily on 10/29/2014

    Mazda is not spending lots more money than it did last year, but you would think so based on the brand's "always on" strategy. Russell Wager, VP marketing, Mazda North American Operations, zooms in on strategy in this Q&A with "Marketing Daily."

  • Siegel+Gale Serves Up Simple in Marketing Daily on 10/29/2014

    All told, the study looks at 12,000 respondents across eight countries, ranks 585 brands by their perceived simplicity. Worldwide, grocer Aldi is number one, with Zappos leading in the United States. Amazon drops to number two in the U.S.

  • Marvel Unveils Films Through 2019 in Around the Net In Brand Marketing on 10/29/2014

    At an event in Hollywood on Tuesday, Disney-owned Marvel, whose films have earned $7 billion worldwide, unveiled the third phase of its Marvel universe. On deck are two "Avengers" movies, "Dr. Strange" and "The Inhumans." For the first time (since Blade) there will be a black hero, "Black Panther" premiering Nov. 3, 2017.

  • Chrysler Quality Czar Steps Down in Around the Net In Brand Marketing on 10/29/2014

    On Tuesday, a day after Chrysler Group finished dead last in Consumer Reports' quality ranking, the company's head of quality control Doug Betts stepped down to "pursue other opportunities." On Monday Chrysler, Dodge and Ram were at the bottom of Consumer Reports' annual reliability rankings, and way below Chrysler Group's own previous results. Betts will be replaced by Mark Chernoby, who will head quality for FCA, and Matthew Liddane, who will lead quality in North America for Chrysler Group.

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