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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

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  • IBM's Fredette Talks Masters At Montauk in Marketing Daily on 09/16/2014

    John Fredette, manager, global media and sponsorship marketing at IBM, talked about where golf and tennis meets technology at MediaPost's OMMA Video Insider Summit in Montauk this week.

  • Store Says Shirt Discolored, Worn - Nothing To Do With Bloodshed in Around the Net In Brand Marketing on 09/16/2014

    Urban Outfitters has apologized via its Twitter account after it came under fire for selling a "vintage" Kent State University sweatshirt featuring red dye markings that resembled blood stains, a look that called to mind the infamous shooting and killing of students by federal forces that occurred on the Kent State campus in 1970.

  • Affordable Care Act Campaign Coming in Around the Net In Brand Marketing on 09/16/2014

    Affordable Care Act advocates are launching a marketing campaign for the next enrollment period, which begins in mid-November. The campaign features testimonials from real people, with a bigger emphasis on deadlines, and in-person help. The campaign will no longer avoid talking about the law's requirement that people either get health coverage or pay a penalty when they file their taxes.

  • Johnny Rockets Trying Drive-In Movie Concept in Around the Net In Brand Marketing on 09/16/2014

    Johnny Rockets is rethinking its design under the new Route 66 name. On deck are four new prototypes, including a drive-in-movie concept, a drive-thru concept (with breakfast menu), a food truck and a mobile pop-up restaurant. Some of the first of these prototypes could debut by year-end. Via a partnership with USA Drive-Ins LLC, a film production and distribution company, Johnny Rockets said it expects to have the Route 66 drive-in concept as the food option at 200 new drive-in movie locations.

  • Amazon Moving Into New Digs In London in Around the Net In Brand Marketing on 09/16/2014

    Amazon plans to move its UK HQ in downmarket Slough to east London. The company will put its headquarters in a 15-story building called Principal Place, which will have a swimming pool, tennis and basketball court. Amazon will have 5,000 employees there. Google, meanwhile, is putting its UK headquarters at King's Cross, a few miles west. UK sales of around GBP4.3 billion will continue to be booked to Amazon's Luxembourg-based unit.

  • New Cadillac Chief Holds Firm On Pricing in Around the Net In Brand Marketing on 09/16/2014

    Cadillac won't try price cutting, or broad incentive tactics to improve slumping U.S. sales, new brand chief Johan de Nysschen said. De Nysschen arrived at GM last month after two years at Infiniti and two decades at Audi. He said Cadillac must be willing to forgo some traditional buyers as it works to attract the higher-end clientele it's now courting with a revitalized vehicle lineup.

  • Surge Sells Out On Amazon in Around the Net In Brand Marketing on 09/16/2014

    Coca-Cola has brought caffeine drink Surge back, exclusively on Amazon. The first batch sold out within hours. The drink, which started as a Norwegian Mountain Dew competitor in 1996, was off the market by 2002. Coca-Cola says Surge is a limited rerun, though that may change that if the drink's popularity stays high. Coca-Cola says a Facebook page, Surge Movement, was the impetus for the company to do the relaunch.

  • More Online Means More Offline, At Least With Cars  in Marketing: Automotive on 09/16/2014

    Dealers need to "accept and embrace this practice as the new status quo and provide complete transparency with price, value and product offering in order to build trust with these savvy new-vehicle shoppers. If not, dealers could lose these customers to the competition."

  • NFL Opinion, Loyalty Way Down, But Teams Keep Fans in Marketing Daily on 09/15/2014

    YouGov BrandIndex says people's opinion hasn't been this bad since 2012 when the league banned purses and bags in stadiums, and the world learned that the New Orleans Saints paid team members for injuring opposing players.

  • Cablevision CEO Opens For The Eagles in Around the Net In Brand Marketing on 09/15/2014

    Cablevision CEO James Dolan has enough clout to put his vanity music project wherever he wants, even Madison Square Garden, as opening act for the Eagles. Dolan, who also owns the Knicks and Rangers, brings his Americana band, J.D. and the Straight Shot, to the venue to promote his own album. He takes lessons from Mick Jagger's vocal coach, and writes about everything from Chris Christie to Trayvon Martin, but not the Knicks.

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