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KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

Articles by Karl All articles by Karl

  • Barkley, Shaq, Superman, Flash Save The All-Star Game in Around the Net In Brand Marketing on 01/27/2015

    For the second year, Turner Sports' on-air crew from the NBA on TNT - Charles Barkley, Shaquille O'Neal, Kenny Smith and Ernie Johnson - will team with DC icons Superman, Batman, Wonder Woman and The Flash. It's part of TNT's multi-platform marketing push to support its broadcast of the NBA All-Star Game. The TV guys and the superheroes will race from Barclays Center to Madison Square Garden.

  • Starbucks Hires Computer Guy To Make Coffee in Around the Net In Brand Marketing on 01/27/2015

    Starbucks Corp. has appointed Kevin Johnson as president and chief COO, effective March 1. He replaces the company's current COO, Troy Alstead, who will take a sabbatical beginning March 1. Johnson, a Starbucks board member since 2009, served as CEO of Juniper Networks from 2008 through 2013. Prior to that, he served as the president of the Platforms Division at Microsoft Corp.

  • Toyota Could Lose Sales Lead To VW This Year in Around the Net In Brand Marketing on 01/27/2015

    Because Japan and China aren't on the best of terms, and China loves cars, Toyota could lose its spot as the number-one automaker. Volkswagen continues to dominate there. Japanese makers, in general, have had serious problems making headway in China, especially after tempers flared due a dispute between the two Asian nations over ownership of a chain of strategically placed islands. Toyota reclaimed the top spot globally last year.

  • What Windows' HoloLens Is Saying About Society  in Around the Net In Brand Marketing on 01/27/2015

    Windows' new HoLolens "sees" a day where we can live, at least optically, a completely reality-free life. Columnist David Carr talks about what that means, and suggests watching British-made Netflix series "Black Mirror" for a glimpse at the creepy factor. It "asks fundamental questions about where this is all headed, not by creating an improbable dystopian future, but by hitting us right where we live. Its world is just one click away from the one in front of us."

  • Hyundai Renews Deal With Grammys With Third 'Amplifier' Program  in Marketing Daily on 01/27/2015

    In addition to grabbing an advertising position on CBS' Feb. 8 broadcast of the 57th Grammys, Hyundai is, for the third year, co-sponsoring the Grammy Amplifier, a Hyundai-sponsored online music initiative for emerging artists.

  • Chevy Trax Aims For Snow Belt. Snow? What's That?  in Marketing: Automotive on 01/27/2015

    It's blizzard time. Soon we'll see sliding cars, and hear that familiar post-blizzard sound of spinning tires and curses. What better time to talk about all-wheel-drive, and the battle for the snow belt among compact crossovers. The latest one is Chevrolet's new compact crossover, Trax, which just went on sale.

  • Snowmageddon? Bah, Auto Sales Will Stay Strong  in Marketing Daily on 01/27/2015

    Forget the mercury; the 2015 business looks to be off to a blistering start, with J.D. Power & Associates seeing new-vehicle retail sales for the month at the highest levels for January in a decade -- reaching 932,000 units, an 8.5% increase.

  • Car Owners Like Connected-Vehicle Features, But Only 30% Have Them in Marketing Daily on 01/26/2015

    In a recent study, Nielsen found that 39% of the 44% of consumers who plan to buy a new car in the next two years say they are very likely to buy one with connectivity features in the head unit.

  • Smaller Brands Throwing It All Into The Super Bowl in Around the Net In Brand Marketing on 01/26/2015

    A 30-second spot in the Super Bowl this year runs $4.5 million. And a lot of unknown, or little known companies are shelling out for ads. Wix.com, which builds websites, Mophie, extending phone batteries and Loctite, a 52-year-old Westlake, OH-based glue company, are spending their entire annual budget on one Super Bowl commercial. "Our goal is to make Loctite famous," Loctite Brand Director Pierre Tannoux said.

  • H&R Block Seeks To Max, Not Tax, New NBA Deal in Around the Net In Brand Marketing on 01/26/2015

    In an effort to take advantage of the intense tax filing season, and support its "Get Your Billions Back, America" campaign, H&R Block has signed what it calls its first partnership with a North American sports league. It's a multi-year pact with the NBA that will see the new "official tax services partner" of the league activate with marketing, in-arena presence and a role during the upcoming All-Star Game festivities in New York.

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