• Nissan Evinces Marketing Lessons Well Learned
    Major brands spoke at the Association of National Advertisers' Masters of Marketing last week, and all of the speeches were inspirational. A home run this year for the ANA, thanks to Bob Liodice, who, along with the organizers, outdid himself.
  • Luxury Automakers Can Succeed With Premium Partnerships
    Automakers have found interesting ways of getting people into their cars through fleet partnerships that give people an experience of a vehicle without the ignominy of the rent-a-car.
  • As Mustang Gallops Overseas, Muscle Still Matters
    If you visit the Monticello Motor Club race track near New Paltz, N.Y., there's a good chance the track is packed with affluent guys with Lambos and exotics roaring around the track. Or somewhat less affluent guys in muscled-up mass market sports cars - Miatas, Mustangs, 'Vettes and the occasional Viper. One of the guys who was there, a reporter, related how, when in Europe for a press event, he dropped by a racetrack near Monaco to test drive some cars.
  • Cars Plus TV Shows Equal Social Buzz, But For Whom?
    Just as we are approaching a moment where the term "digital media" is pleonastic, we may also be arriving at a place where social media is just as redundant. And we're certainly at the point where second screen is an archaism. Most people most of the time are online on their phones, and the experience of the Internet is through the little portals: apps that also have social capability. I was using Waze recently to find out about a horrific traffic jam (wasn't driving) and was able to "speak" with drivers also on Waze in my relative vicinity.
  • More Online Means More Offline, At Least With Cars
    Dealers need to "accept and embrace this practice as the new status quo and provide complete transparency with price, value and product offering in order to build trust with these savvy new-vehicle shoppers. If not, dealers could lose these customers to the competition."
  • What's At Stake When Hyundai Loses Bridges, Gains Rudd
    What's in a voice? For automakers, a lot. But let me be clear about something. I don't mean a spokesperson, but a speaksperson: not someone who appears in ads to tout the products, la Matthew McConaughey and Lincoln, but just the voice in all of the ads. The brand's voice.
  • Big Bikes, Big Sky, And The American Dream
    We live in big cities, but yearn for wide open spaces, whether or not we could live there for more than a week before going crazy. Harley-Davidson and Best Western invited five journalists out to Montana to ride motorcycles through the state, including over the Going to the Sun Road and into the vast Martian landscape east of the Continental Divide.
  • Vehicle Initial Quality Means Digital Happiness
    What is happening with initial auto satisfaction? One study, just out, says American vehicles are gaining on imports. And generally, satisfaction is down a tad across the industry.Once again, consumers are unhappy, or at least less happy with their cars, it seems, depending on whom you ask.
  • Automakers Should Love Public Transportation
    The industry response to congestion-related wheel time has been to try to make a silk purse of a sow's ear, focusing on a how in-car technology can make this hideous situation more tolerable.
  • Futbol, Empanadas, Apple Strudel And Chevrolet
    In the United States, it is not beyond the realm of possibility that futbol will be the new football in a couple dozen years. Maybe just a dozen. Or fewer. Maybe next week. After all, we are talking about a sport that leads the popularity list among Hispanic and immigrant populations of all stripes; and it is also becoming the sport of the next generation, thanks to organized youth soccer, and because it is cheaper to play, and less hazardous, generally.
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