• Tips for Building a Quality Automotive SEO Strategy
    With Search being a foundational component of most auto dealers' digital marketing strategy, over-saturation has made getting to the top of a Google or Bing search list that much harder. At our Marketing Automotive Conference, Andrew MacLeay, Director of DigitalMarketing, Dealer.Com discussed what dealers can do to better position themselves to increase their SEO through providing consumers with quality resources and content.

  • The Need for Cultural Competency While Data Mining
    In a discussion on analyzing data to flesh out the nuances of human behavior, Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton Issacson argued that within the multicultural space, being able to work a spreadsheet is not enough. Having the background to understand the intricacies of consumer culture is just as important when trying to strategize around data.

    Look at what else Rochelle Newman-Carrasco and her panel had to say at the Marketing Automotive Conference here.

  • Thought and Authenticity In Premium Automotive
    Speaking on the “What Does Premium Mean Today” panel at MediaPost's Marketing Automotive Conference, Edward Loh, Editor-in-Chief, Motor Trend walked through what he considered to be the pillars of creating and maintaining a premium brand. Particularly for newcomers in the luxury/premium space, authenticity and consideration for consumers' needs are crucial in combating a lack of legacy or clout.

    Check out the rest of our Marketing Automotive Conference stream here:

  • MediaPost Announces Its Marketing Automotive Awards
    The MediaPost Marketing Automotive Awards honor agencies and advertisers who are excelling in today's myriad forms of communication and rewriting the handbook on automotive marketing. Last year was a fantastic year for the auto market, with shoppers buying an astonishing 17.47 million cars, trucks and crossovers. It was also a banner year for automotive marketing, with some powerful, moving, and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the ...
  • Stop The Car, I'm Getting Out
    Except for one brief, unfortunate interlude, I have covered the automotive beat for the past 16 years, give or take. Like most of my professional jobs, I fell into it in a "cover it, or hit the bricks" fashion: big magazine funded by internet money that burst with the 1999 internet bubble, and I was lucky to stay with the firm. I was told I could cover cars or leave. The problem was that I knew not the first thing about cars or car companies except that I'd owned two Beetles when I was a kid, and had driven out ...
  • Das Auto? Nein. Das Volk
    Volkswagen isn't "Das Auto" any more. The Wolfsburg, Germany-based company, with all of its troubles, and all eyes focused on its U.S. regulatory struggles, has ditched its tag of eight years.
  • Customer Experience Is Final Say In Dealer Revenue
    Good times for automobile manufacturers might be a mixed blessing for their dealers. Car companies saw, and are still seeing, blistering sales. But that also means tight supply, and supply is like blood pressure. It's nice if it's a little low, but deadly if it's too low. Industry average is about 62 days. Last fall, some of the hot-selling crossovers were at 24 days and the average for crossovers wasn't too much higher than that.
  • Reliability Bugbear Is Back As VW's Implosion Hits Detroit
    For several years, automakers have been on a convergent trajectory when it comes to the quality, durability and reliability of their vehicles. And, while these qualities are always stalwarts on shoppers' lists of consideration points, there have - or had - been a shift toward the perception that quality is price of entry. That has been good news for automakers, especially the domestics, as the fact that quality had slid down the list of shopper consideration points, suggests that lots of people kind of expect all vehicles to be made well.
  • Gauntlets Are Hurled At Detroit Show

    Hyundai threw down the gauntlet with Genesis; Chrysler did the same with its new Pacifica. It’s not accurate to say those were the disruption moments at the Detroit auto show this week, but they were emblematic for much of what happened there during press days: some automakers brought back older, sometimes iconic, names to help define who they are now and where they are going; others revealed new names and divisions to crash some old parties. 

    For Fiat Chrysler’s new vehicle, wearing that older, troubled name, I had my doubts, given what happened the first time around. I ...

  • General Motors' Lyft Deal Faces Inevitable Music
    Could the Consumer Electronics Show be the biggest auto show of the year? In some ways, yes. It could definitely steal some thunder from the Detroit Auto Show. Automakers are making big announcements both at CES and with an eye to the timing of the event. Kia, for example, will announce a new program on Tuesday, probably about autonomous driving techs. Fiat Chrysler will reveal its fourth-generation Uconnect telematics system there, and show how it spotlights Apple CarPlay and Android Auto.
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