Every marketer wishes they had a crystal ball to help them predict the future, or even to make sense of the present. Foursquare thinks they might have the answers via foot traffic data. Before your one eyebrow shoots up in skepticism, keep in mind that Foursquare has used proprietary foot traffic data to accurately predict Chipotle's earning's drop in Q1 and detect the decline in visits to Trump-branded properties.
Just what the auto industry needs, another study, more awards.
Admit it, there's not a single person among us who hasn't picked up their phone while driving. "I only do it while I'm stopped at a stoplight" is an often-heard excuse.
American drivers are a conflicted bunch. On one hand, we are fascinated with the idea of a self-driving (or autonomous) vehicle. But when push comes to shove, we don't really want to give up control, at least not all of it.
Who says car toys are just for boys? This fall, Ford Girls' Fast Track Races is proving cars can be toys for every kid.
It seems like not a week goes by that one automaker or another faces a recall or even worse, a scandal.
It's the day after Labor Day, and in Michigan that means the kids are (finally) heading back to school. Unlike most of the country, where the kids have been back in school a few days or weeks, our state legislators passed a law a few years back prohibiting schools from starting before Labor Day. The thinking was it would promote tourism in the state and encourage - what else - road trips.
Forgetting your lunch or groceries in the back seat is an inconvenience. But imagine if, instead, it was your child.
It's rare to find an automaker or other brand that doesn't have a pet project, charity or cause they donate to and maybe give some lip service. But in Subaru of America's case, their commitment to environmental causes is authentically deep.
A recent story in "The Car Connection" got me thinking about the disconnect between automakers and their dealers. While the companies talk a good game about cooperation and symmetry, it doesn't appear to be happening, based on some recent polls. In the 20 years I've been covering the auto industry, not a whole lot has changed in that regard.