• Automakers Need To Continue To Hone Hispanic American Efforts
    Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total market, and annually, the Hispanic population in the United States grows by about one million people.
  • Malibu Hybrid Lives Up To Ad Promises
    After writing a column a few weeks back about consumer disconnect when it comes to hybrid cars, I realized that, sadly, I'm not too far from the norm.
  • Jumping On The Virtual Reality Bandwagon
    Automakers are beginning to use virtual reality technology in some interesting ways. One way VR can make a big splash is at the dealership.
  • Automakers Struggle With Consumer Ignorance
    Automakers are investing billions of dollars in alternative-energy vehicles. But if a recent poll is any indication, the efforts are wasted on consumers who, for the most part, remain clueless.
  • Chevy Scores Big With Baseball Sponsorship
    When I was growing up, we used to sing the Chevy ad jingle, "We love Baseball, hot dogs, apple pie and Chevrolet." It was a familiar chant, especially in the summer when we were actually outside playing baseball. (Just so you know, us '70s kids were tough. There was no softball or T-ball. I learned to play baseball with a standard-issue, horsehide-covered baseball like the pros use.)
  • Back In the Driver's Seat
    "Hello, I'm the new Karl Greenberg" is how I went about introducing myself to the marketing and PR folks I met during the media days at the New York Auto Show, which occurred a few weeks after I took over the auto beat at MediaPost. It became comical after awhile to see what tack they would take in responding to me. About 50% said, "You look nothing like Karl," which is very true.
  • Then And Now, Automakers Have Always Been Visual Marketing Masters
    Visual marketing through traditional media remains an important part of automotive marketing (it's hard to watch even just an hour of television without coming across a car ad), but automakers have always been early adopters of next-gen marketing tools, and in many ways lead the way for other industries. As early as 2012, GM's Cadillac moved 25% of its marketing budget to digital platforms. By 2015, eMarketer declared that the U.S. auto industry was "ahead of the pack for digital ad spend."
  • Tips for Building a Quality Automotive SEO Strategy
    With Search being a foundational component of most auto dealers' digital marketing strategy, over-saturation has made getting to the top of a Google or Bing search list that much harder. At our Marketing Automotive Conference, Andrew MacLeay, Director of DigitalMarketing, Dealer.Com discussed what dealers can do to better position themselves to increase their SEO through providing consumers with quality resources and content.

  • The Need for Cultural Competency While Data Mining
    In a discussion on analyzing data to flesh out the nuances of human behavior, Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton Issacson argued that within the multicultural space, being able to work a spreadsheet is not enough. Having the background to understand the intricacies of consumer culture is just as important when trying to strategize around data.

    Look at what else Rochelle Newman-Carrasco and her panel had to say at the Marketing Automotive Conference here.

  • Thought and Authenticity In Premium Automotive
    Speaking on the “What Does Premium Mean Today” panel at MediaPost's Marketing Automotive Conference, Edward Loh, Editor-in-Chief, Motor Trend walked through what he considered to be the pillars of creating and maintaining a premium brand. Particularly for newcomers in the luxury/premium space, authenticity and consideration for consumers' needs are crucial in combating a lack of legacy or clout.

    Check out the rest of our Marketing Automotive Conference stream here:

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