• New York Auto Show Will Be As Much About The Connection As Cars
    Automotive technology will be as big a star at the New York International Auto Show, which starts this week, as the cars themselves. Tesla has upped the bar again by announcing it will have something like an autonomous car this year, That would seem to put pressure on the brick-by-brick, autonomy-by-evolution approach the industry subscribes to at large.
  • Don't Call Us, We'll Call You, Once You're Owned By Someone We Already Call
    It's bad enough when I hear my daughter and her friends wondering if they can be the next Taylor Swift. When I hear a variation of that from grownups, I want to slap someone. It brings me back to the late '90s. I'm not talking about grownups thinking they want to be Taylor Swift. It's grownups thinking they can be Howard Roark.
  • Is General Motors' Warranty Roll-back Risky Business?
    General Motors sent out a memo to dealers last week, saying it planned to cut the powertrain warranty coverage. The letter, which has been reported upon in numerous places, says the roll-back reduces visits under its free maintenance program for Chevrolet, Buick and GMC vehicles, starting with 2016 model-year vehicles. Also downgraded is the five-year, 100,000-mile powertrain warranty. It is being cut to five or 60,000 miles. GM will reduce the number of service visits under its two-year, 24,000-mile Chevrolet Complete Care, GMC Pro Grade Protection and Experience Buick Protection maintenance programs from four years to two.
  • GM And Ford Need To Talk To Us About Cars
    Ford may need to focus on Focus. And GM on Malibu. Yes, the domestic brands' trucks and SUVs are selling, but their cars are not. February auto sales weren't great overall, of course, what with the brutal winter that kept people in their caves. What did move were larger vehicles, what with gasoline prices under $2 in some places, and cake-and-eat-it-too engine improvements and weight savings that let consumers go large without sacrificing too much at the pump.
  • Cadillac Is New York, And New York Is Luxury
    When Uwe Ellinghaus, Cadillac's CMO, spoke in December at a New York press event, he made it quite clear that siting the brand in New York would help Cadillac tap into the luxury culture outside its front door. "You can't deny the experience in New York of luxury outside of the automotive category, and how appealing it is." The new headquarters, near Google and the High Line, are in the heart of all that, and the new campaign, including four spots teasing the new CT6 sedan, launched during the Oscars on Sunday night, show just how New York-centric the brand ...
  • New Marketing Chief Puts Volvo Back On Track
    One thing Volvo has going for it is a strong loyalty base and an unimpeachable brand reputation around safety and understated elegance. Now the company is looking to make the most out of its core assets with a laser focus on its target consumer, albeit with a limited budget. What has hurt the brand more than anything is simple discontinuity.
  • Auto Ads Veer Onto Back Roads During The Super Bowl
    The Super Bowl, I'll say it, was really entertaining and tight 'til the end, and you know what that means: The advertisers who bought time in the third and fourth quarters, the fourth especially, did well. The challenge is that by then viewers are a bit desensitized, so the ads have to be that much better. Also, while a strong second half keeps people watching, it also makes ads a distraction.
  • Chevy Trax Aims For Snow Belt. Snow? What's That?
    It's blizzard time. Soon we'll see sliding cars, and hear that familiar post-blizzard sound of spinning tires and curses. What better time to talk about all-wheel-drive, and the battle for the snow belt among compact crossovers. The latest one is Chevrolet's new compact crossover, Trax, which just went on sale.
  • The Message At Cobo Hall Last Week Could Have Been 'The Truck Stop's Here'
    Honda said 2015 would be the year of Honda. Cadillac said it will be the year, or maybe the decade, of Cadillac. It was definitely the year of Cobo Hall, as everyone says it was the best Detroit show since before the recession.
  • Icons, Coupes, And Supercars Roar In Cobo Hall
    Generalize about the different auto shows, and what they represent? Makes no sense. But that doesn't mean you can't do it: The Tokyo auto show is outrageous design and auto ontology; Frankfurt is, well, just big; Los Angeles is about who has the best new technology, drivetrain advances and buttons and buzzers. And the Detroit show, the North American International Auto Show, that is, is about hype, heritage, iconography, and even a little histrionics.
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