• Subaru's Environment Activities Exceed The Norm
    It's rare to find an automaker or other brand that doesn't have a pet project, charity or cause they donate to and maybe give some lip service. But in Subaru of America's case, their commitment to environmental causes is authentically deep.
  • Automakers Decline Comment On Untrustworthy Dealers
    A recent story in "The Car Connection" got me thinking about the disconnect between automakers and their dealers. While the companies talk a good game about cooperation and symmetry, it doesn't appear to be happening, based on some recent polls. In the 20 years I've been covering the auto industry, not a whole lot has changed in that regard.
  • Automakers Jump On Olympic Bandwagon

    Whether they are official sponsors or not, it’s inevitable that many automakers are making connection to the 2016 Rio Olympic Games. 

    A new campaign for BMW breaks early next week during the Olympics broadcasting that pits the BMW 330e electric hybrid against the much-hyped, but still not available electric Tesla 3. 

    BMW is taking on Tesla, marketing its all-ready-for-purchase/lease high-end hybrid against a car for which consumers must still wait to come to market.  The car you’ve been waiting for . . . without the wait,” says the voiceover for the BMW campaign, which was created by The ...

  • Expansion Into Digital Creates New Auto Ad Opportunities
    New-vehicle drivers in the United States spend an average of 11 hours a day watching TV, streaming video content, listening to radio programming or on the Internet. The problem for marketers is that many consumers are getting their TV fix using digital media, which makes it harder to reach them.
  • Consumers Crave Advanced Technology In Vehicles
    Gadgets are great, but when they keep you from having an accident, they are outstanding.
  • Ford Partners With Jose Cuervo To Make Car Parts From Agave
    Business, like politics, sometimes creates unlikely bedfellows. But in this case, the unique partnership between an automaker and a tequila maker is not motivated solely by financial gain.
  • Subaru Plays Up Kelley Blue Book Award
    Subaru of America is celebrating being named "Most Trusted Brand" and "Best Overall Brand" by Kelley Blue Book with a new TV spot.
  • The Disappearance Of The 'Dumb' Vehicle
    It used to be the only thing consumers had to decide on when purchasing a vehicle was upholstery or leather and whether they wanted to pay extra for a sunroof or a better sound system.
  • Which Vehicles Are 'Made In America'? You Might Be Surprised
    It's the old debate: Is it more "American" to buy a vehicle from a company that is headquartered in the U.S. but might be built elsewhere or one that is built here by a foreign-based company?
  • Automakers Need To Continue To Hone Hispanic American Efforts
    Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total market, and annually, the Hispanic population in the United States grows by about one million people.
« Previous Entries