- Nissan's Fred Diaz Explains the Brand's Dad-Themed Super Bowl Campaign
Mediapsssst, Richard Whitman - Sunday, January 25, 2015
If you haven't yet noticed, Dads appear to be a major the ...
- NEW! Dads Show #RealStrength In Dove Men + Care Super Bowl Spot
Out to Launch, Amy Corr - Friday, January 23, 2015
Dads are parents, too, in a Super Bowl spot for Dove M ...
- Facebook Makes Big Pitch For Super Bowl Ad Dollars
Social Media & Marketing Daily, Gavin O'Malley - Friday, January 23, 2015
Ahead of the big game on February 1, Facebook is doing everythi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, January 26, 2015
Lexus released its Super Bowl commercial for the new NX, driving ...
- Hot Spot: The Angels' Not-So-Secret Super Bowl Play
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
Victoria's Secret hasn't made an appearance at the Super Bowl since 200 ...
- Skittles Releases Second Teaser for Super Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 22, 2015
The new video shows folks in a small town interrupting their dai ...
- Back In Super Bowl For First Time In Two Decades, Nissan Teases Theme
Marketing Daily, Karl Greenberg - Thursday, January 22, 2015
The last time Nissan advertised on the Super Bowl there wasn't a ...
- Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
Marketing Daily, Karlene Lukovitz - Friday, January 23, 2015
The line has become one of PepsiCo's most successful beverage introductions ...
- My First Super Bowl Ad
Online Media Daily, George Simpson - Thursday, January 22, 2015
In an interoffice memo to myself, I disclosed today that George ...
- NEW! Strong Residents Aim To 'Settle It' In Skittles' Super Bowl Teaser
Out to Launch, Amy Corr - Thursday, January 22, 2015
The water in the town featured in Skittles' Super Bowl teaser sp ...
- Super Bowl 2015: Deflating Footballs, Maybe Pumped-Up Viewership
TV Watch, Wayne Friedman - Friday, January 23, 2015
Deflating interest in the Super Bowl? Don't count on it. ...
- Newcastle 'Milks' Pre-Game Buzz
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2015
Newcastle Brown Ale continues to milk -- literally -- the buzz leadi ...
- Snickers Teases Super Bowl Ad; Challenges Fans To Trigger Pre-Game Full-Ad Release
Marketing Daily, Karlene Lukovitz - Thursday, January 22, 2015
Scheduled to air in the game's first quarter, the ad is t ...
- Let's Talk About That Vox Media Super Bowl Ad
Online Spin, Joe Marchese - Thursday, January 22, 2015
Sometimes I see a stunt and think, "Wow, I wish we'd thoug ...
- NEW! Danny Trejo Plays Marcia Brady In Snickers' Super Bowl Teaser Ad
Out to Launch, Amy Corr - Wednesday, January 21, 2015
Snickers released a teaser video of its upcoming Super Bowl ad, airi ...
- Why Is It So Quiet? It's Almost the Super Bowl!
Video Insider, Mallory Russell - Thursday, January 22, 2015
It's now less than two weeks before the Super Bowl, but ...
- Reconsidering The Pros and Cons Of Debuting Super Bowl Ad Online
Around the Net in Video, P.J. Bednarski - Wednesday, January 21, 2015
An emerging strategy is to produce 'teasers,' which are not the actu ...
- Super Bowl Winner? This Year, Odds Are On Daddy
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2015
"This has been building for some time, and it's because marketers a ...
- Mophie Bets On Exciting Super Bowl
Marketing Daily, Aaron Baar - Tuesday, January 20, 2015
Mobile battery case maker Mophie will be looking to make a na ...
- NBC Offers Free Super Bowl-Themed TV Everywhere Trial
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2015
NBCUniversal will look to promote its TV Everywhere efforts with an 11-ho ...
- Google Football-Related Searches Spike Leading Up To Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 21, 2015
Game time lets brands capitalize on product-related search terms in the wee ...
- DiGiorno Taps Terry Bradshaw For Online Super Bowl Push
Marketing Daily, Karlene Lukovitz - Monday, January 19, 2015
The brand's @DiGiornoPizza Twitter site is being called a "PreGiorno Tweetline" betwe ...
- Toyota Goes With A Simple Message For Super Bowl: Dads Matter
Marketing Daily, Karl Greenberg - Friday, January 16, 2015
One of the two 60-second ads is voiced by one of t ...
- YouTube's Super Bowl AdBlitz To Stream Live Halftime Show
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 16, 2015
YouTube will bring back AdBlitz for another year, allowing Super Bowl advertisi ...
- Seahawks And Patriots: Microsoft Bing Predicts Bittersweet Victory
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 18, 2015
Microsoft Bing predicts there is a 51.5% chance the Patriots will ta ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, January 19, 2015
The NFL tracked a season-high Digital Engagement Rating thanks to strong engageme ...
- New YouTube Super Bowl Halftime Show Will Tweak/Hype Ads
VidBlog, P.J. Bednarski - Friday, January 16, 2015
YouTube is staging its own live halftime show, putting it in competiti ...
- iSpotTV Launches Super Bowl Ad Center: Facts, Figures, Video
Around the Net in Video, P.J. Bednarski - Thursday, January 15, 2015
The iSpotTV Super Bowl Ad Center touts itself as the one-stop pla ...
- Super Bowl Ad Price Tag Hits $4.5M
MediaDailyNews, Wayne Friedman - Wednesday, January 14, 2015
Even with some slowdown in TV advertising, TV's biggest TV event, t ...
- This Season In The NFL: Mobile Is The Marketing MVP
Mobile Insider, Puneet Mehta - Thursday, January 15, 2015
There has never been a better time to be a fan ...