- Hopper, Backwards: Dish Service Allows Replay To Skip Super Bowl, Only Show Ads
Around the Net in Video, P.J. Bednarski - Thursday, January 29, 2015
All those football haters who only watch the Super Bowl for t ...
- Groups Set To Tweet About Gender Equality During Super Bowl Ads
MAD, Larissa Faw - Wednesday, January 28, 2015
The 3% Conference, a movement focused on building a business case f ...
- Kardashian Spoofs Self In Mock PSA
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
It's nice to see Kim Kardashian West, a famous person, advocating f ...
- Will The NFL Ever Shake Its Domestic Violence Image?
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
The National Football League is hoping that a startling new PSA, s ...
- NEW! Pierce Brosnan Typecast As Action Hero In Kia Super Bowl Ad
Out to Launch, Amy Corr - Wednesday, January 28, 2015
For the sixth consecutive year, Kia has returned to the Super Bow ...
- Brands Prepping 'War Rooms' For Real-Time Marketing During Super Bowl
RTBlog, Tyler Loechner - Wednesday, January 28, 2015
Reuters notes that PepsiCo and Anheuser Busch will work with Twitter ...
- From The Bench To The Quarterback: How Search Helps Brands Score
Search & Performance Marketing Daily, Paul DeJarnatt - Thursday, January 29, 2015
Brands that don't make search a key tactic of their Super Bo ...
- Super Bowl Ads: Still Looking For The Edge, On Purpose
TV Watch, Wayne Friedman - Thursday, January 29, 2015
Thank social media for providing potential Super Bowl advertisers with preliminary audien ...
- A Top Super Bowl Ad We All Hated
VidBlog, P.J. Bednarski - Thursday, January 29, 2015
When it comes to the Super Bowl, even if millions have se ...
- Avoiding The Super Bowl Stunt Factor
Video Insider, Paul Bremer - Thursday, January 29, 2015
For the ad industry, the planning period leading up to the Sup ...
- GoDaddy Pulls Its Super Bowl Ad, Maybe Because It's Horrible
Around the Net in Video, P.J. Bednarski - Wednesday, January 28, 2015
Talk about a tin ear! GoDaddy's Super Bowl ad featuring a lo ...
- GoDaddy Pulls Its Super Bowl Ad, Maybe Because It's Horrible
Around the Net in Video, P.J. Bednarski - Wednesday, January 28, 2015
Talk about a tin ear! GoDaddy's Super Bowl ad featuring a lo ...
- A Super Bowl Visit Means Super Bucks
Engage:Affluent, Brittany Barnic - Tuesday, January 27, 2015
Super Bowl XLIX taking place in Phoenix on Sunday is quickly approachi ...
- Hot Spot: No More Speaks Up In Scary PSA
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
In a 60-second PSA, a woman-never shown-calls 911, pretending to order ...
- McDonald's Super Bowl Ad Sneak Peek Promises 'New Form of Payment'
Marketing Daily, Karlene Lukovitz - Tuesday, January 27, 2015
The 30-second sneak peek video shows several different customers laughing and expressi ...
- Is GoDaddy Up To Its Old Tricks?
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 28, 2015
It was meant to be a send-up of a "heartwarming" Budweiser lost-pup ...
- NEW! Kim Kardashian Pokes Fun At Herself, Laughs All The Way To The Bank, In T-Mobile Super Bowl Ad
Out to Launch, Amy Corr - Tuesday, January 27, 2015
Is it Super Bowl time already? Here's a look at some ...
- Marshawn Lynch Says A Lot At Skittles' Super Bowl Media Day
Out to Launch, Amy Corr - Wednesday, January 28, 2015
Marshawn Lynch spoke more at Skittles' version of Super Bowl Media D ...
- Coca-Cola Launches Online Videos Prior To Super Bowl -- First Stars Danica Patrick
Out to Launch, Amy Corr - Wednesday, January 28, 2015
Coca-Cola's Super Bowl campaign focuses on making the Internet a positive experien ...
- Snoop Dogg And Gilbert Gottfried Star In EAT24's First Super Bowl Ad
Out to Launch, Amy Corr - Wednesday, January 28, 2015
Think of EAT24's debut Super Bowl ad as an edgier version ...
- Squarespace And Jeff Bridges Will Put You To Sleep, On Purpose, In Super Bowl Spot
Out to Launch, Amy Corr - Wednesday, January 28, 2015
Squarespace and Jeff Bridges want you to have a good night's slee ...
- FirstBank Jumps On DeflateGate For OOH Super Bowl Advertising
MAD, Larissa Faw - Monday, January 26, 2015
FirstBank had no at-game advertising plans, but the New England Patriot's scand ...
- Average Super Bowl Spending To Be $77.88
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The survey, based on more than 6,000 responses from adults, conducted t ...
- Coke Airing Super Bowl Ad Teasers on TV; Also Offering Supporting Videos Online
Marketing Daily, Karlene Lukovitz - Monday, January 26, 2015
The goals of the ad are nothing less than to "tackle t ...
- Super Bowl XLIX: 3 Tips To Score A Cross-Screen Creative Touchdown
Mobile Insider, David Sanderson - Tuesday, January 27, 2015
Advertising has evolved into an interactive two-way conversation between brands and consumer ...
- NEW! Volvo's Super Bowl Campaign Uses Competing Automaker's SB Ads To Grab Attention, Save Millions
Out to Launch, Amy Corr - Monday, January 26, 2015
You know how much automakers love advertising during the Super Bowl. Vol ...
- Super Bowl Teams Kick-Start More Social Buzz Than Other NFL Teams
Social Media & Marketing Daily, Gavin O'Malley - Monday, January 26, 2015
Leading up to this year's Super Bowl, some researchers are wondering abo ...
- Facebook Downplays FBX, But Touts Real-Time Super Bowl Targeting
Data and Targeting Insider, Steve Smith - Monday, January 26, 2015
Seems that Facebook's FBX exchange is no longer the golden opportunity ...
- Hot Spot: Now You See Her, Now You Don't?
Marketing Daily, Sarah Mahoney - Friday, January 23, 2015
A teaser for its Super Bowl spot stars the inimitable Mindy Kalin ...
- Most Brands Aren't Getting What They Are Paying For In Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
Most advertisers will lose money on their investment in the Super Bow ...