- Mobile Use Sinks During Beyonce, Rises During Super Bowl TV Ads
MediaDailyNews, Laurie Sullivan - Tuesday, February 16, 2016
For the dozens of brands spending big bucks to air advertisements ...
- KFC Proves TV No Longer Important For Super Bowl Ad Success
Online Video Daily, Laurie Sullivan - Friday, February 12, 2016
KFC became the first brand Friday to make the YouTube AdBlitz T ...
- Anger, Bitterness, And The Beyonce Bump
Mad Blog, - Thursday, February 11, 2016
Hate, anger, division, bitterness -- leather? Just a few of the emotio ...
- Why Is The Super Bowl Still A Thing?
MediaDailyNews, George Simpson - Thursday, February 11, 2016
I suppose that when you put up numbers like almost 112 milli ...
- Executing Campaigns After Super Bowl Pays Off
MediaDailyNews, Erik Shani - Thursday, February 11, 2016
Savvy advertisers can utilize an enormous amount of data after campaigns ha ...
- How Real-Time Events Like Super Bowl 50 Influence Mobile App Use
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 10, 2016
Real-time events influence mobile use, evident in the data released late Tuesd ...
- Super Bowl Ad Clutter Grows Again
MediaDailyNews, Wayne Friedman - Tuesday, February 9, 2016
Total advertising time totaled 49 minutes and 35 seconds for this pa ...
- Supply Of Mobile Uniques Spikes Super Sunday, Desktop Gets Sacked
Real-Time Daily, Joe Mandese - Wednesday, February 10, 2016
The backfield was in motion on Super Sunday as the supply ...
- Doritos Named Most Mentioned Brand During The Super Bowl
Around the Net In MAD London, Sean Hargrave - Tuesday, February 9, 2016
Doritos was the most mentioned brand on social media during the Sup ...
- Cross-Device Streaming Spikes For CBS During Super Bowl
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
AdExchanger reports that ratings data from Nielsen showed that Super Bowl ...
- Doritos' 'Crash' Contest Runner-Up Out-Ad-Meters $1M Winner
Marketing Daily, Karlene Lukovitz - Monday, February 8, 2016
Doritos' winning "Crash the Super Bowl" ad, chosen by consumer voting ...
- For Online Giants, Super Bowl Ads, Live Streaming Questions Go Into Overtime
MediaDailyNews, Mike McLaughlin - Tuesday, February 9, 2016
There was also continued experimentation around live streaming. For this dynamic, rapid ...
- Super Bowl: No TV Record, But Stronger Streaming
MediaDailyNews, Wayne Friedman - Monday, February 8, 2016
The game pulled in 111.9 million Nielsen viewers, down 2% from t ...
- Step Aside, Hyundai, Heinz And Doritos -- TurboTax Wants Its Moment Of Super Bowl Glory
Mediapsssst, Richard Whitman - Monday, February 8, 2016
Now here's something a bit more substantive than the USA Today Sup ...
- Social Engagement Rises For Super Bowl Ads
The Social Graf, Erik Sass - Tuesday, February 9, 2016
This year's crop of Super Bowl ads succeeded in driving more soci ...
- Connected Football Ready For Next Season
Around the Net in IoT, Chuck Martin - Monday, February 8, 2016
With the Super Bowl upon us, what better time to preview t ...
- WSJ Says Super Bowl 50 Brought A Lighter Mood To Ads
Around the Net in Real-Time, Tobi Elkin - Monday, February 8, 2016
Post Super Bowl 50, The Wall Street Journal's Suzanne Vranica asks: "Wh ...
- Rob Schwartz, TBWA/Chiat/Day NY CEO Chooses The Moon
Around the Net in Real-Time, Tobi Elkin - Monday, February 8, 2016
Rob Schwartz, CEO of TBWA/Chiat/Day New York remarks in CampaignUS that Au ...
- Twitter Users Preferred Beyonce Over Coldplay And Bruno Mars
Around the Net in Real-Time, Tobi Elkin - Monday, February 8, 2016
Adweek reports that Queen B --
Beyoncé, that is -- racked ...
- Hyundai's 'First Date' Earns USA TODAY's Super Bowl Ad Meter
Around the Net in Real-Time, Tobi Elkin - Monday, February 8, 2016
Hyundai drove away with first-place honors in USA TODAY's annual Super Bo ...
- Hashtags Featured In Fewer Super Bowl Ads
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, February 8, 2016
Hashtags were slightly less prominent in this year’s Super Bowl ads, compar ...
- Super Bowl Viewers Meet The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, February 7, 2016
Super Bowl viewers met Alexa. Or viewed another way, The Internet ...
- Demented
Garfield at Large, Bob Garfield - Monday, February 8, 2016
The history of Super Bowl ad fiascos is rich with malpractice, a ...
- Bose Tweets Music For Super Bowl 50
MAD, Larissa Faw - Friday, February 5, 2016
The high-end audio gear marketer isn't buying time in the game. B ...
- Mindshare: Tweeters Rooting For Manning, Broncos And A Fairy Tale Ending
MAD, Larissa Faw - Friday, February 5, 2016
While the odds makers are predicting Cam Newton and the Carolina Panthe ...
- CPGs Are Big Game Winners Off The Field
Marketing Daily, Karlene Lukovitz - Friday, February 5, 2016
The NFL and lucky football pool bettors aren't the only ones th ...
- Fitbit Blazes Into Super Bowl
Marketing Daily, Aaron Baar - Friday, February 5, 2016
"We know our target audience for Blaze -- the active consumer w ...
- Kia's Michael Sprague On Walken, Watson
Marketing Daily, Karl Greenberg - Friday, February 5, 2016
The campaign includes a social media element involving the services of mobi ...
- GMC Digitizes Panthers, Broncos Sponsorship
Marketing Daily, Karl Greenberg - Saturday, February 6, 2016
Rich Latek, GMC director of marketing, tells "Marketing Daily" that the campai ...
- Bud Light Video Features Ronda Rousey
Marketing Daily, Tanya Gazdik - Monday, February 8, 2016
Bud Light is promoting a video featuring mixed martial artist Ronda Rous ...