- Measuring Video Ad Effectiveness Across Platforms
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Measuring effectiveness across devices and content platforms isn't a one-size-fits-all task. KP ...
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP
Real-Time Daily, Philip Rosenstein - Wednesday, August 17, 2016
Adelphic, the mobile and cross-device DSP, is releasing a new behavior-centric soluti ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media ...
- Is Google Losing Grip On Tablet Market?
MoBlog, Gavin O'Malley - Tuesday, August 2, 2016
New research from IDC suggests that Google is losing its grip ...
- Programmatic Video Buys On YouTube Up 55% MoM
Online Video Daily, Laurie Sullivan - Thursday, July 14, 2016
Monthly video consumption in the U.S. reaching 177 hours in 2015, ...
- Microsoft Offering Students Big Surface Pro 4 Discount
Around the Net In Media, Gavin O'Malley - Wednesday, June 29, 2016
Beginning this week, Microsoft is taking $300 off when students buy ...
- Dads And Brands Connect, But Moms Get More Attention From Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 17, 2016
While dads seem most receptive to brands across categories such as automoti ...
- Dish Network Adds Digital Video Device To Up Mobile Storage
Television News Daily, Wayne Friedman - Thursday, May 26, 2016
Dish Network has added a portable digital video device to its arr ...
- Google Lets Brands Bid Based On Device Type, Hailed A 'Significant' Move
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2016
Google's step to increasingly push ad budgets into mobile seems to ha ...
- Time Spent Searching Declines As Mobile Overtakes Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2016
Advertisers are looking for ways to build a longer relationship per sear ...
- Judge: Amazon Bilked Parents For Kids' In-App Payments, Ruling Disclosed By Digital Glitch
Daily Online Examiner, Wendy Davis - Wednesday, April 27, 2016
"Amazon was aware that many customers did not understand in-app purchases wh ...
- Google Analytics Rolls With Redesigned App
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 25, 2016
Since data is quickly becoming one of the more important pieces ...
- Time To Admit Second Screening Is A Myth?
London Blog, Sean Hargrave - Tuesday, April 19, 2016
A researcher claims that studies keep showing that second screening during ...
- Meet The 360-Degree Rich Media Unit, VR Included
MediaDailyNews, Laurie Sullivan - Thursday, April 14, 2016
With the ability to spin a car 360 degrees in an ima ...
- Mobile Phones And Tablets Account For Nearly Half Of All APAC Video Consumption
Around the Net In MAD London, Sean Hargrave - Tuesday, March 15, 2016
Mobile phones and tablets now account for 46% of all viewing globall ...
- Viant 2015 Analysis: Viewability Rates Hardly Budge
VidBlog, P.J. Bednarski - Tuesday, March 15, 2016
Only 46% of digital ads were "viewable" in 2015, about the sa ...
- Mobile Gaming Keeps Growing
MoBlog, Gavin O'Malley - Friday, March 11, 2016
Glance over at the person next to you on his phone. Chanc ...
- Why E-Readers Are Holding Their Own
MoBlog, Gavin O'Malley - Monday, February 29, 2016
Do we really need e-readers? As the world is overrun by bigg ...
- Tablets Lose Share Because Of Phablets
Mobile Marketing Daily, Ben Frederick - Tuesday, February 23, 2016
It may seem strange now, but at one point in time, tabl ...
- Email Bonanza As 'Second Screening' Becomes 'Joint Screening'
Email Insider Europe, Sean Hargrave - Wednesday, February 17, 2016
IAB UK research shows that people are actively checking email while watchi ...
- Optimizing For Mobile? You're Doing It Wrong!
Email Insider, Loren McDonald - Friday, February 12, 2016
Marketers have been inundated with pleas to optimize their emails for mobil ...
- Inside Today's Digital Household
Metrics Insider, Josh Chasin - Friday, February 5, 2016
There was a time when understanding consumer use of the Internet w ...
- Tablet Sales Down As 2-In-1 Devices Soar
Around the Net In MAD London, Sean Hargrave - Tuesday, February 2, 2016
In what could signal signs of fatigue in the global tablet marke ...
- The Incredible Shrinking Tablet Market
MoBlog, Gavin O'Malley - Tuesday, February 2, 2016
Once considered the heir apparent to everything from glossy magazines to lapt ...
- Mcommerce Positioned For Big 2016
Mobile Insider, Gavin O'Malley - Thursday, January 14, 2016
Coming off a breakout holiday season, mcommerce is poised for a bang- ...
- Changes In Search Engine Partnerships Cloud Quarterly Results
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2016
Impressions from U.S. paid-search advertising campaigns running on Google rose 7% ...
- Phablets Dominate Mobile Biz, Apple Fuels Growth
Mobile Marketing Daily, Gavin O'Malley - Wednesday, January 6, 2016
Once ridiculed as unwieldy and faddish, phablets are now on track ...
- Apple Dominates Holiday Sales, Samsung Gains Ground
Mobile Marketing Daily, Ben Frederick - Monday, January 4, 2016
Over the past three years, smartphones with larger screens-some in the med ...
- Poynter's Garcia Picks The Good/Bad In 2015 Journalism
Around the Net in Video, P.J. Bednarski - Thursday, December 31, 2015
It was the year social media and smarphones became even bigger facto ...
- Poynter's Garcia Picks The Good/Bad In 2015 Journalism
Around the Net in Video, P.J. Bednarski - Thursday, December 31, 2015
It was the year social media and smarphones became even bigger facto ...